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Hendrik Johannes Nadapdap
Universitas Kristen Satya Wacana
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : ZIRAA'AH MAJALAH ILMIAH PERTANIAN

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HUBUNGAN ANTARA FAKTOR KUALITAS PRODUK, KUALITAS PELAYANAN, LOKASI DAN LINGKUNGAN DENGAN KEPUTUSAN PEMBELIAN SUSU SEGAR Robertus Eri Triawan; Hendrik Johannes Nadapdap; Bayu Nuswantara
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 44, No 2 (2019)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v44i2.1934

Abstract

The fresh milk is an animal food that has high nutrition and provides great benefits for humans. At present the development of fresh milk sales in Salatiga is experiencing rapid development in line with the growing culinary place. The decision to buy fresh milk is an interaction of internal and external factors within the scope of marketing. The purpose of this study was to determine the relationship between product quality, service quality, location and environment with the decision to remove fresh milk at the Salatiga Stasiun Susu cafe. This type of research is quantitative descriptive using the survey method. Data collection is done by observation and interviews using questionnaires. The research location was set deliberately at the Salatiga Stasiun Susu cafe. Sampling uses a non-probability sampling of visitors 16 to 25 years old who consume and buy fresh milk at the Susu Stasiun cafe. The sampling technique was done by accidental sampling with a total of 50 respondents. Data analysis with rank spearman. The results showed that there was a positive and significant relationship between product quality, service quality, location and environment to the decision to purchase fresh milk.
Co-Authors Acditilis Andono Putra Arrenda Giovanni Bayu Nuswantara Bobby Rachmat Saefudin Christian Vieri Damara Dinda Nirmalasari Zebua Dina Rotua Valentina Banjarnahor Elly Rasmikayati Evan Stefanus Aprilianto Rinaldi Fitri Awaliyah Idris Santoso Imam Fausi Ivan Alexander Khabo Say Boy Sihombing Lasmono Tri Sunaryanto Liska Simamora Maria Maria Maria Marina Herawati Nila Kandi Nugraheni Widyawati Putra, Acditilis Andono Raditya Johan Kristono Robertus Eri Triawan Ruth Manimabi Satria Eka Pratama Sony Heru Priyanto Stanie Aster Wijaya Sujanto Sujanto Suprihati Suprihati Surlianto - Surlianto Theresa Dwi Kurnia Tinjung Mary Prihtanti Vieri, Christian Wulandari, Maria Winanda Yoga Aji Handoko Yuliana, Agata