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Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
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Journal : International Journal of Economics Development Research (IJEDR)

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What Does Gen Z See That Can Influence Their Interest In Visiting Indonesia? Study on Instagram @WonderfullIndonesia Syifa Pramudita Faddila; Agus Rahayu; Heny Hendrayati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3872

Abstract

Indonesia is one of the countries with the most beautiful tourist destinations in the world. Its beauty must be introduced to all tourists, especially local tourists from the younger generation. This research aims to find out what variables attract the attention of Generation Z when they want to visit tourist attractions, especially after seeing the Instagram account @WonderfullIndonesia. The research involved 180 Generation Z student respondents in Karawang. Data that was collected through a questionnaire distributed using Google Forms was analyzed using SEM-PLS. The research results show that Generation Z's interest in visiting pays attention to eWOM, green marketing, and lifestyle variables. Even though social media marketing activity does not influence visiting interest, it is still a factor that must be considered.
Co-Authors Abdullah Fatah Aditdya Bagus Saputra Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Annisa Febriyanti Annisa Fitri Muhaemin Anwar Fauzi Rohman Ayu Angelica Cherilya Alfara Natasya Citra Savitri Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Desniyanti Manik Dewi Oktavia Dicky Sulistiya Harta Wijaya Dila Irawati Dita Agustia Donal Samosir Ellin Permatasari Elmie Ersa Mayang Sari Ery Rosmawati Faizal Hafiz Aria Huda Felix Oktavianus Wijaya Haekal Fitrayassa Hana Humaeroh Haya Tsamarah Hanin Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Kharisma Khoerul Ambiya Kris Monica Silitonga Krisna Agung Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Melinia Yanuar Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Mutiara Febrianti Nafilatul Hikmah Naoval Savira Hermansyah Nenden Kusmawati Neni Sumarni Netti Nurlenawati Putri Widia Ningsih Raka Fahrizal Irwansyah Rayi Pranika Sundamanik Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Santi Pertiwi Hari Sandi Sihabudin Sihabudin Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Suroso Suroso Tanti Wijayanti Tubagus Chandra Saputra Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari