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Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
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Journal : Bulletin of Management and Business

 1 
Analisis Swot Dalam Menentukan Strategi Pemasaran Produk Kopi Sanggabuana: Studi Kasus Pada Usaha Bumdes Buanamekar Di Desa Mekarbuana Karawang Neni Sumarni; Syifa Pramudita Faddila
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.260

Abstract

Sanggabuana coffee is a coffee product produced from Mekarbuana Karawang Village. Processing into coffee packaging if Bumdes Buanamekar. Marketing for KoSa products is still experiencing difficulties and obstacles, promotions that have not been widespread and conventional marketing is still a major problem in sales so that the sales volume is not optimal. This study aims to determine the strengths and weaknesses of Bumdes Buana Mekar coffee business, the position of Bumdes business and the right marketing strategy for Bumdes Buana Mekar. The method used in this study is descriptive qualitative, with the method of observation, interviews, documentation studies and analyzed using SWOT analysis. Data analysis using IFAs and EFAS by analyzing internal and external factors, Strengths, Weaknesses, Opportunities, and Threats to obtain strategic positions. This research is expected to make a positive contribution to Bumdes Buana Mekar in implementing its marketing strategy so as to increase sales of Sanggabuana coffee products (KoSa).
Co-Authors Abdullah Fatah Aditdya Bagus Saputra Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Annisa Febriyanti Annisa Fitri Muhaemin Anwar Fauzi Rohman Ayu Angelica Cherilya Alfara Natasya Citra Savitri Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Desniyanti Manik Dewi Oktavia Dicky Sulistiya Harta Wijaya Dila Irawati Dita Agustia Donal Samosir Ellin Permatasari Elmie Ersa Mayang Sari Ery Rosmawati Faizal Hafiz Aria Huda Felix Oktavianus Wijaya Haekal Fitrayassa Hana Humaeroh Haya Tsamarah Hanin Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Kharisma Khoerul Ambiya Kris Monica Silitonga Krisna Agung Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Melinia Yanuar Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Mutiara Febrianti Nafilatul Hikmah Naoval Savira Hermansyah Nenden Kusmawati Neni Sumarni Netti Nurlenawati Putri Widia Ningsih Raka Fahrizal Irwansyah Rayi Pranika Sundamanik Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Santi Pertiwi Hari Sandi Sihabudin Sihabudin Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Suroso Suroso Tanti Wijayanti Tubagus Chandra Saputra Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari