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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management Jurnal Manajemen dan Bisnis Kreatif BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Innovative: Journal Of Social Science Research Marketgram Journal West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ARMADA : Jurnal Penelitian Multidisiplin JURNAL ECONOMINA
Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Influencer Janes Christina dan Kualitas Produk Kosmetik Somethinc terhadap Keputusan Pembelian pada Aplikasi Tiktok Citra Savitri; Aimmatul Khulwani; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.181

Abstract

The growth of the industrial sector in Indonesia is currently still a pillar of the country's economy, one of which is the cosmetics industry. Interest in seeking beauty in Karawang Regency has fluctuated. The purpose of this research is to examine the influence of the role of influencers and product quality in influencing the decision to buy cosmetics Something on TikTok. This study uses a quantitative method with the Partial Least Square-Structural Equal Model (PLS-SEM) approach. The population of this research is women belonging to Generation Z who follow Janes Christina's tiktok account and have used Somethinc cosmetic products for as many as 128 people and a sample of 100 people. Data collection uses a questionnaire via Google form and the analysis tool uses SmartPLS 3.0 software to test the proposed hypothesis. Based on the results of the study, researchers found that influencers and product quality had a positive and significant effect on purchasing decisions.
Penerapan Strategi Digital Marketing pada UMKM Roti Bakar Family Cabang Puseur Jaya Karawang Krisna Agung; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2449

Abstract

The increasing development of MSMEs in Karawang Regency is a challenge in business competition. Roti Bakar Family, founded in 2016, was faced with the need to formulate an effective marketing strategy. This research uses quantitative descriptive methods with a focus on the implementation of digital marketing in the UMKM Roti Bakar Family Branch in Puseur Jaya Village, Karawang, using questionnaires, interviews and observations. This research uses SWOT analysis with primary and secondary data to identify business strengths, weaknesses, opportunities and threats. The analysis results show that Roti Bakar Family is in Quadrant I, supporting an aggressive strategy with environmental opportunities and external forces. Companies can leverage social media, online promotions, and technological innovations to increase customer visibility and engagement. Therefore, an effective digital marketing strategy will be the key to strengthening Roti Bakar Family's position in the competitive Karawang Regency MSME market.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweet di Kabupaten Karawang Muhamad Fahrul Zalfa Azid; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2517

Abstract

Pocari Sweet has been ranked first for a long time as the top brand in the type of isotonic drink. This study is aimed at analyzing the influence of product innovation and product quality on purchasing decisions for the Pocari Sweet isotonic drink in Karawang district. The population in this study were the people of Karawang district who often consumed and knew about various kinds of pocari sweet isotonic drink packaging. The research method is quantitative using purposive sampling with the hair formula which then obtains a sample of 150 respondents. Data analysis uses PLS-SEM to provide predictions and develop theory. The result is that product innovation and product quality have a significant influence on purchasing decisions.
Pengaruh Viral Marketing dan Elektronic Word Of Mouth Terhadap Keputusan Pembelian pada UMKM Seblak Teh Windy Melalui Followers Tiktok Nenden Kusmawati; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2528

Abstract

The internet has been proven to be able to make it easier for someone to get information and facilitate communication between one person and another. The ease of information spreading on the internet is also accompanied by the existence of social media which is used as a promotional medium by business actors, one of which is Seblak Teh Windy. The aim of this research was to find out whether viral marketing and electronic word of mouth have an influence on purchasing decisions for Seblak Teh Windy. This research uses a quantitative approach, descriptive and verification approach. The population studied was based on Tiktok Followers @seblaktehwindy16 in November 2023, which numbered around 553,600 and the number of samples used was 400 respondents. The sampling technique used in the research was non-probability sampling using purposive sampling. The results of this research state that Viral Marketing and Electronic Word of Mouth are related to purchasing decisions. It can be concluded that Viral Marketing and Electronic word of mouth have a significant influence on the decision to purchase Seblak Teh Windy.
Pengaruh Celebrity Endorser dan Daya Tarik Iklan Terhadap Keputusan Pembelian di UMKM Rimaadeeva Hijab Karawang pada Media Sosial Instagram Kharisma; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2537

Abstract

The development of Muslim fashion in Indonesia is predicted to become a global center for Muslim fashion, supported by the emergence of various local brands, such as Rimaadeeva Hijab, an MSME from Karawang, as well as the support from local celebrities who are beginning to contribute to the Muslim fashion business. The aim of this research is to investigate and explain the impact of celebrity endorsers and advertising appeal on purchasing decisions in the UMKM Rimaadeeva Hijab located in Karawang. The method employed in this study is a quantitative approach. The sampling technique used is non-probability sampling with a sample size of 392 individuals. Data collection is conducted through the utilization of closed-ended questionnaires. Data analysis is performed using Partial Least Square (PLS) with the aid of SmartPLS application. Based on the hypothesis analysis results, it has been proven that there exists a positive and significant relationship between celebrity endorsers and advertising appeal on purchasing decisions. The implications of these findings are crucial for UMKM Rimaadeeva Hijab to adopt celebrity endorser strategies and enhance advertising appeal, thereby increasing consumers' purchasing decisions towards the offered products.
Pengaruh Kredibilitas Influencer dan e-WOM (Electronic Word of Mouth) Terhadap Minat Beli Produk Kecantikan Lokal Azarine Cosmetic Haya Tsamarah Hanin; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2541

Abstract

The high number of Instagram users in Indonesia makes companies work with influencers to reach a wider audience, one of which is the beauty brand Azarine Cosmetic. Influencers are one of the factors contributing to increased product sales and forming positive e-WOM. This study aims to investigate how the role of influencer credibility and electronic word of mouth in increasing interest in buying local beauty products Azarine Cosmetic in Karawang. This research used quantitative approach and the data was analyzed by SEM-PLS. Followers of the @azarinecosmeticofficial Instagram account became the population and non-probability sampling techniques were used to sample 384 respondents. Data collection through questionnaires with google form and the use of SmartPLS 4 software to analyze data. The findings prove that the influencer credibility variable on e-WOM influences positively and significantly the e-WOM variable as well as influencer credibility influences positively and significantly in encouraging consumer interest in buying Azarine Cosmetic cosmetic products.
Pengaruh Konten Pemasaran dan Kualitas Produk Terhadap Minat Beli Ulang pada Toko Aladoy di Shopee Mohammad Wahid; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2567

Abstract

Technological progress is inevitable in life following the progress of the times and science, especially in the women's clothing sector, marketing content and product quality play an important role in attracting consumers' buying interest again. The phenomenon of increasing progress in innovation is influencing people's shopping behavior: consumers who usually shop offline are now shopping online. The Aladoy store on Shopee offers an interesting marketing content feature that the company calls live streaming as live online shopping. The aim of this research is to examine how marketing content and product quality influence consumers' willingness to repurchase. The sample selection amounted to 180 respondents using the purposive sampling method. Data was collected by distributing questionnaires. This research uses quantitative and technical data analysis methods in the form of descriptive analysis, data processing uses Partial Least Square (PLS). The results of this research show that marketing content and product quality influence the interest in repurchasing women's clothing products at the Aladoy store on Shopee.
Pengaruh Influencer Marketing dan Ulasan Pelanggan Terhadap Keputusan Pembelian Produk Skincare The Originote di Shopee Alia Candra Devi; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2588

Abstract

The current high number of internet users makes digital marketing an important aspect for companies in promoting products. Marketing strategies using influencers have become a popular method in this digital era. Many consumers now tend to seek information from content shared by influencers and reviews from previous customers when making purchasing decisions. This study aims to determine the influence of influencer marketing and customer reviews on purchasing decisions for The Originote products. This research uses quantitative methods and followers of the @theoriginoteofficial account are the population of this research. Purposive sampling technique was used to take a research sample of 384 respondents. Data collection used Google forms and data analysis with SEM-PLS with the help of SmartPLS 4 software. The results of this research show that influencer marketing and customer reviews have a positive and significant influence on purchasing decisions for The Originote skincare products.
Strategi Pemasaran dalam Meningkatkan Penjualan pada UMKM Zuana Rasa Alfiani Ayu Lestari; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2630

Abstract

Zuana Rasa's income experiences increases and decreases or fluctuates. This fluctuating income is caused by the lack of implementing appropriate marketing strategies at Zuana Rasa. In order to increase her income, Zuana Rasa must have the right strategy. Zuana Rasa can determine the right marketing strategy by using SWOT analysis so that internal and external factors can be identified which are strengths, weaknesses, opportunities and threats. Therefore, a SWOT analysis is really needed to reduce the obstacles that occur by using the opportunities that exist at Zuana Rasa. The aim of this research is to analyze Zuana Rasa's strengths and weaknesses, so that it can identify opportunities and avoid threats from other competitors. This research uses SWOT analysis with qualitative descriptive research methods. Research data was obtained from primary and secondary data. The results of the research show that the Zuana Rasa Store is in quadrant I supporting an aggressive strategy with an environmental opportunity value of 1.4 and internal strength of 1.8, so the strategy that must be implemented is market growth, market development, product development and market penetration through innovation and development products, promotional development and implementing integrated strategies.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Iphone di Kota Karawang Faizal Hafiz Aria Huda; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2650

Abstract

Customers' decisions to buy a product are largely influenced by product quality and brand image. One step in the evaluation process is the purchase decision, which requires customers to organize a tier list of products in their preferred tiers. This step in the evaluation process will arouse their interest in making a purchase. The aim of this research is to understand the influence of product quality and brand image on purchasing decisions. The purposive sampling method was used to select a sample of 96 people, and a questionnaire was used to collect data. For data processing, this research uses PLS (Partial Least Square) and other analysis methods, including descriptive analysis. The consequences of this research show that brand image and product quality influence the choice of purchasing an iPhone cell phone.
Co-Authors Abdullah Fatah Aditdya Bagus Saputra Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Annisa Febriyanti Annisa Fitri Muhaemin Anwar Fauzi Rohman Ayu Angelica Cherilya Alfara Natasya Citra Savitri Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Desniyanti Manik Dewi Oktavia Dicky Sulistiya Harta Wijaya Dila Irawati Dita Agustia Donal Samosir Ellin Permatasari Elmie Ersa Mayang Sari Ery Rosmawati Faizal Hafiz Aria Huda Felix Oktavianus Wijaya Haekal Fitrayassa Hana Humaeroh Haya Tsamarah Hanin Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Kharisma Khoerul Ambiya Kris Monica Silitonga Krisna Agung Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Melinia Yanuar Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Mutiara Febrianti Nafilatul Hikmah Naoval Savira Hermansyah Nenden Kusmawati Neni Sumarni Netti Nurlenawati Putri Widia Ningsih Raka Fahrizal Irwansyah Rayi Pranika Sundamanik Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Santi Pertiwi Hari Sandi Sihabudin Sihabudin Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Suroso Suroso Tanti Wijayanti Tubagus Chandra Saputra Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari