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All Journal Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif BUDGETING : Journal of Business, Management and Accounting GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) AKADEMIK: Jurnal Mahasiswa Humanis West Science Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Citra Savitri
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas dan Desain Produk terhadap Keputusan Pembelian pada Produk Adidas di Perfektur Okayama, Jepang (Studi Kasus pada Mahasiswa dan Pemagang Indonesia) Abdul Bari Kamal Muakhor; Citra Savitri; Suroso Suroso; Masahiro Ohnishi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1018

Abstract

In Japan, fashion and sports products are very diverse, from local brands to international brands. Local brands from Japan can also compete with competitors from international brands. Therefore, the researcher intends to do something about one of the most famous international brands, namely Adidas. The independent variable of this research is the influence of product quality and product design on the related variable, namely purchasing decisions. The population of this study were students and apprentices in the Okayama prefecture, Japan who came from Indonesia who had purchased Adidas products, the number of samples taken was 30 respondents. The sample used is purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, partial test analysis using t test and F test (simultaneous). Testing the effect between variables using SPSS (Statistical Product Service Solutions) version 26.00 software. The results of the study according to the t-test (partial) concluded that product quality does not significantly influence purchasing decisions, product design affects purchasing decisions. Based on the results of the F test, it is concluded that product quality and product design have a simultaneous effect on purchasing decisions.
Co-Authors Abdul Bari Kamal Muakhor Abdullah Fatah Aditdya Bagus Saputra Ahmad Fahri Ahmad Maulana Yusuf Aimmatul Khulwani Alfiani Ayu Lestari Alia Candra Devi Cherilya Alfara Natasya Dila Irawati Dody Setiawan Dona Silviani Ellin Permatasari Enjang Suherman Faizal Hafiz Aria Huda Haekal Fitrayassa Haya Tsamarah Hanin Heny Hendrayati Ina Krissina Yuliani Indra Rukmana Irma Nurul Ulfaida Kan Myon Gu Kharisma Krisna Agung Leo Abdul Azis Lili Adi Wibowo, Lili Adi Masahiro Ohnishi Melinia Yanuar Mohammad Wahid Muhamad Aditya Nugraha Muhamad Fahrul Zalfa Azid Muhamad Paisal Aristama Muhamad Rafsanjani Muhammad Eza Faisal Muhammad Nuch Ghifffary Herawan Mumun Maemunah Mutiara Febrianti Nafilatul Hikmah Naoval Savira Hermansyah Nenden Kusmawati Ratih Hurriyati Rayi Pranika Sundamanik Rindiyani Julia Setiasih Rizvia Nur Ramadhania Sulung Adidya Alhabsy Suroso Suroso Suroso Syifa Pramudina Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Fadila Syifa Pramudita Fadila Syifa Pramudita Fadilla Tanti Wijayanti Tiara Brescia Putri Tubagus Chandra Saputra Wike Pertiwi Yunita Eka Sari Yustika Aulia Haryanti Zaenal Muttaqin