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All Journal DIJB (Diponegoro International Journal of Business) International Journal of Applied Business Research Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)

Sosianika, Adila

Politeknik Negeri Bandung

Author-ID : 3509417

Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 24 Documents Claim Missing Document

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Green Purchase Intention of Indonesian Young Consumers: Extending VAB Framework Fatya Alty Amalia; Adila Sosianika; Felicia Amanda Christabel
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

The study aims to investigate the determinants of green purchase intention of generation Y and Z in Indonesia, more specifically on the green straws. It was carried out quantitative methodology through disseminating the online survey and analyzing the collected used PLS-SEM. Of 394 respondents, the findings showed that the value-attitude-behavior (VAB) framework was successfully applied in this study. It meant perceived green value and green attitude significantly impacted the green purchase intention. In addition, environmental concerns were proven to be the predecessor of the VAB framework as well. The moderating effect of gender only appeared on the relationships of perceived green value-green purchase intention and green attitude-green purchase intention, not the environmental concerns-green purchase intention. From the theoretical perspective, this study contributes to the extension of the VAB framework through the inclusion of environmental concerns. From the managerial perspective, it provides the specific approaches for males and females consumer groups to awake their green purchase intentions.

The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender Adila Sosianika; Lina Setiawati; Nono Wibisono; Lusianus Kusdibyo; Dwi Suhartanto; Agustinus Februadi
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

This study aims to analyze the effect of satisfaction on hotel services such as service product satisfaction, service delivery satisfaction, and service environment satisfaction on loyalty. The sample in this study are 210 respondents who visited the hotel in the past month. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that all satisfaction variables for hotel services significantly influenced loyalty in both groups of ganders. If differentiated based on gender, it shows that male groups are more interested in service environment satisfaction and service delivery satisfaction towards loyalty, while female groups are more interested in service environment satisfaction and service product satisfaction towards loyalty.

Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective Anwar Alawi; Adila Sosianika; Lina Setiawati
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Creative tourism is one of the sectors that is predicted to grow significantly in the future. Saung Angklung Udjo (SAU) is a creative cultural attraction that presents various Sundanese cultural performances typical of West Java, Indonesia. This study aims to determine the differences in tourist experiences with cultural attractions from SAU based on demographic factors. The self-administered questionnaires were distributed directly to tourists who had watched Sundanese cultural performances at SAU. The data collected within a period of 31 days were 419 respondents. This number consists of local, domestic and international tourists. The data obtained in this study were processed using descriptive analysis, ANOVA and T-test to examine the difference of perception between the tourists. The results reveal that there is a difference of perception among tourists based on tourist education on escape, peace of mind, involvement and interactivity dimension. Moreover, there are differences in perceptions between tourists based on the origin of the region. The results of this study give an input for creative tourism industry companies in making marketing strategies based on an understanding of the tourist experience with the creative cultural attractions.

The Explanation Of E-Service Quality and Actual Use of M-Banking Shafira Az-Zahra; Lina Setiawati; Adila Sosianika; Widi Senalasari
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.27

Technological developments are increasingly rapid from time to time, causing all areas of the business sector to be required to be adaptive. One of which is the banking sector. The digital era has made mobile banking an option to facilitate transaction activities. The actual use of mobile banking is a real-world interpretation to explain the impact of electronic service quality more comprehensively. This study aims to explore mobile banking users in Indonesia. The quality of e-service in mobile banking uses the Technology Acceptance Model (TAM) approach. The survey was conducted in Bandung with 202 mobile banking users; the data were analyzed using SMART PLS with the methods of reliability test, validity test, hypothesis test, and mediation analysis to be able to interpret the research objectives more specifically. The findings indicate e-service quality significantly impacts attitudes towards m-banking, perceived usefulness, and perceived ease of use. It points out that internet-based transactions, especially mobile banking systems, should be made easier, safer, and more convenient for consumers to use.

Co-Authors Agustinus Februadi Andipa Galuh Noersyeha Andita Sari Nurmuslimah Annisa Agustriyani Annisa Zahra Nurchantika Fauzia Anwar Alawi Arie Indra Gunawan Arie Indra Gunawan DWI SUHARTANTO Dwi Suhartanto Euis Sartika Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Felicia Amanda Christabel Ghinaa Aliyyah Tazkia Jauhari Imas Nurzanah Kurniawan, Dede Ananta Kusdibyo, Lusianus Lina Setiawati Lina Setiawati Lina Setiawati Livia Nadhifa Putri Meliana Rizkila Moh Farid Najib Mohammed A. Sadiq Nono Wibisono Nono Wibisono Nugroho Hardiyanto Rachma Wijayaning Sri Rafiati Kania Rosita Rosita Shafira Az-Zahra Sypha Rachmayati Solihat Vivi Novyanti Wahyu Rafdinal Widi Senalasari Widi Senalasari

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