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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Dedikasi Jurnal Gamma Bahtera Sastra: Antologi Bahasa dan Sastra Indonesia BAHASA DAN SASTRA Agrointek Jurnal Teknologi Pertanian Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Ilmiah Teknologi Pertanian Agrotechno AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Panggung Patanjala : Jurnal Penelitian Sejarah dan Budaya Jurnal Organisasi Dan Manajemen Agroindustrial Technology Journal TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Tonil, Jurnal Kajian Sastra, Teater dan Sinema Agriecobis : Journal of Agricultural Socioeconomics and Business KLITIKA Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Food Technology and Halal Science Journal Jurnal Edukasi Khatulistiwa : Pembelajaran Bahasa dan Sastra Indonesia Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya MAHADAYA Jurnal Bahasa, Sastra, dan Budaya DIMASATRA @Artikulasi
Noor Harini
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Organisasi Dan Manajemen

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The Importance of Green Consumer Behavior as an Environmental Concern in Fast Food Restaurants Wahid Muhammad Shodiq; Noor Harini; Rahayu Relawati
Jurnal Organisasi dan Manajemen Vol. 19 No. 1 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i1.3620.2023

Abstract

Purpose – This research aims to determine how green consumers behave when making purchases at fast food restaurants. Methodology – This study relies on primary data collected through the distribution of questionnaires to fast-food restaurant patrons in Malang Raya. The study included a total of 100 respondents and was descriptively evaluated. Findings – Compared to other product features, the product attributes connected with the eco-friendly program for fast-food restaurants gained a low average score. On the other hand, consumers' awareness of the importance of keeping the environment clean is strong. When selecting to buy at a fast food restaurant, customers demonstrate inconsistency by initially assessing their necessities. Green consumer behavior is only shown when consumer needs have been fulfilled. Environmental care actions are also shown by consumers after consuming, where consumers are responsible for waste or residual consumption through waste sorting and clean culture application. Originality – This study presents the behavioral responses of green consumers to various purchase considerations to provide another reference in making purchases at fast food restaurants.
Co-Authors Achmad Naufal Adellia Oktaviani Adi Sutanto Agung Dwi Ai Siti Zenab Aisah Aisah Alfajri Ula Ashfarina Ani Rostiyati Annis Mulyani Arisma Dila Aryani Athaya Milda Putri Yuwana Azka Azkia Amelia Cambara, Hegar Krisna Damat, Damat Desiana Nuriza Putri Desy Rachmatullah Devi Heryanti Dian Puspita Dwi Okta Indriani Dwi Pramsiska Elfi Anis Saati Ety Setyaningsih Ety Setyaningsih, Ety Faradiba Hijriani Harahap Fawwaz Akbar Al Amin Fiki Herianto Fitri Nurul Shobah Halimah Halimah Hanif Alamudin Manshur Hegar Krisna Cambara Helena Theresia I Ketut Sudiana Indra Rasyid Julianto Izzah Nazilatul laili Joko Triwanto Khairunnisa Pratiwi Maulida Usman Kusumawardhana, Gelar Taufiq Listiari Hendraningsih Ma'mur Saadie Maulida Fitri Iswari Meisa Arya Putri Gunawan Memen Durachman Moch Wachid Moch Wachid, Moch Moch. Wachid Mochammad Arif Saputra Mochammad Wachid Okta Pringga Pakpahan Putri Adek Putro Rahayu Relawati Rai Bagus Triadi Retno Muji Rahayu Rif'an Hariri Rista Anggriani Shandra Berliana Shandra Berliana Sri Winarsih Sri Winarsih Sri Winarsih Suci Sundusiah Sukardi Sukardi Sutawi Tedi Permadi Teguh Setyawan Tofan Andrew Irawan Tyas Anugrah Hirgawati Verta Hedyana Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wahyudi Warkoyo . Wibowo, Yessi Maulidhia Nugrahani Yasmin Nurinbaity Yulianeta Yulianeta Yuniar Sawitri Yuniar Sawitri, Yuniar