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All Journal Jurnal Mantik Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Transformasi: Journal of Economics and Business Management

 1 
Service Quality And Product Innovation On Interest In Buying Suzuki Brand Motorcycles In Kolaka Desriyanti Banne; Niar Astaginy; Muhamad Stiadi
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1113

Abstract

This research aims to determine: The influence of service quality on interest in purchasing Suzuki brand motorbikes in Kolaka; The influence of product innovation on interest in purchasing Suzuki brand motorbikes in Kolaka. This research uses quantitative methods. Data collection in this research used observation, literature study, and distribution of questionnaires. The population of this research is the Kolaka community. Meanwhile, the research sample consisted of 130 respondents using techniques accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based Partial Least Square (PLS) with testing measurement model (outer model), testingmodel structural (inner model) with smart PLS 4.0. Based on the research results, it is known that there is an influence between Service Quality and Purchase Interest And there is an influence between Product Innovation and Purchase Interest.
Product Quality and Brand Experience on Repeat Purchase Interest in Implora Lipsticks Nurlela Nurlela; Muhamad Stiadi; Andry Stepahnie Titing
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1114

Abstract

The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.
Co-Authors Abdul Rosid Adelina Lubis Al- Amin Alfiana Almansyah Rundu Wonua Andri Nirwana AN Andry Stepahnie Titing Andry Stepahnie Titing Anis Ribcalia Septiana B.M.A.S. Anaconda Bangkara Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R Era Purike Fetni Fetni Fitri Kumalasari Fitriani Tobing Hanif Kurniadi Hendrik Hendrik Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kasman, Yorman Khusniyah Khusniyah Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurlela Nurlela Rini Lestari Riris Ambarwati Rostini Rostini Siti Sumiati Taslim Fait Ulfasari Sukardi Ulfi Aurelia Yunila Dwi Putri Ariyanti Yuyun Anggraini