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All Journal Jurnal Mantik Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

 1 
Online Promotion And Perceived Quality On Consumer Purchasing Decisions Rini Lestari; Niar Astaginy; Muhamad Stiadi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i4.530

Abstract

The objective of this study is to examine the impact of online promotion and perceived quality on consumer purchasing behavior at the Mutiara Famouse Kolaka Store. The present study employs a survey research design, utilizing a questionnaire as the primary data collection instrument. The study's population consisted of consumers who had engaged in shopping activities at the renowned Kolaka Mutiara Shop. A purposive sampling technique was employed to select 120 respondents, which involves selecting individuals based on specific criteria. The employed data collection methodology encompassed both primary and secondary data sources. The data collected was subjected to analysis using Partial Least Squares (PLS) analysis techniques, utilizing the Smart PLS program. The findings of this study indicate that internet promotional activities exert a favorable and statistically significant impact on customer buying behavior. This is supported by the T-Count or T-Statistics, specifically 5.276 and a P Value of 0.000. The variable of Perceived Quality exhibits a statistically significant and positive impact on consumer purchasing decisions, as evidenced by the T-Count value of 2.538 and a corresponding P Value of 0.006. Based on the obtained results, it can be inferred that the variables of Online Promotion and Perceived Quality exhibit a statistically significant positive impact on Consumer Purchasing Decisions. This conclusion is drawn based on the research's adoption of the criterion T-Statistics > 1.64, with a significance level and P Value of less than 0.05. The factors of Online Promotion and Perceived Quality exhibit a statistically significant positive impact of 76.2% on Consumer Purchasing Decisions.
Co-Authors Abdul Rosid Adelina Lubis Al- Amin Alfiana Almansyah Rundu Wonua Andri Nirwana AN Andry Stepahnie Titing Andry Stepahnie Titing Anis Ribcalia Septiana B.M.A.S. Anaconda Bangkara Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R Era Purike Fetni Fetni Fitri Kumalasari Fitriani Tobing Hanif Kurniadi Hendrik Hendrik Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kasman, Yorman Khusniyah Khusniyah Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurlela Nurlela Rini Lestari Riris Ambarwati Rostini Rostini Siti Sumiati Taslim Fait Ulfasari Sukardi Ulfi Aurelia Yunila Dwi Putri Ariyanti Yuyun Anggraini