Article Per Year (5 Year)
p-Index From 2019 - 2024
2.928
P-Index
This Author published in this journals
All Journal Jurnal Mantik Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

 1 
Taste And Promotion On Purchasing Decisions For Chocolaka Drink Products Ulfi Aurelia; Andry Stepahnie Titing; Muhamad Stiadi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.348

Abstract

The primary aim of this research is two-fold: firstly, to investigate the influence of taste on consumer purchasing behaviour of chocolaka drink products in Kolaka Regency; and secondly, to evaluate the impact of promotional activities on consumer purchasing behaviour of chocolaka drink goods in Kolaka Regency. The present study utilises a quantitative research technique, employing a range of data collection methods such as literature review, observation, and distribution of questionnaires. The population under investigation in this study comprised individuals who regularly consume chocolaka drink items. The sample size for this study was determined to be 100 individuals. This study utilises a research instrument that integrates both a Validity Test and a Reliability Test, employing the statistical programme SPSS 25.0. This study utilises measurement model tests (outer model) and structural model testing (inner model) through the application of Structural Equation Modelling (SEM) with Partial Least Squares (PLS) for data analysis. The study's results indicate a substantial positive correlation between the taste variable and the purchase decision, as demonstrated by a t-statistic value of 3.084 (p = 0.002). In a similar vein, the variable pertaining to promotion exhibits a noteworthy positive influence on the choice to make a purchase, as evidenced by a t-statistic of 5.726 (p = 0.000).
Co-Authors Abdul Rosid Adelina Lubis Al- Amin Alfiana Almansyah Rundu Wonua Andri Nirwana AN Andry Stepahnie Titing Andry Stepahnie Titing Anis Ribcalia Septiana B.M.A.S. Anaconda Bangkara Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R Era Purike Fetni Fetni Fitri Kumalasari Fitriani Tobing Hanif Kurniadi Hendrik Hendrik Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kasman, Yorman Khusniyah Khusniyah Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurlela Nurlela Rini Lestari Riris Ambarwati Rostini Rostini Siti Sumiati Taslim Fait Ulfasari Sukardi Ulfi Aurelia Yunila Dwi Putri Ariyanti Yuyun Anggraini