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Journal : JUIMA : Jurnal Ilmu Manajemen

PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Udayani, Ni Putu Anggun; Wardana, Made; Giantari, IG.A.K.
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.593 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Ni Putu Anggun Udayani; Made Wardana; IG.A.K. Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.715 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
Co-Authors Agung Ari Priyantika Agus Daging Ahmad Sirojut Tholibin Alit Devi Laksmi Alit Suryani Anak Agung Sagung Mas Evy Aprillianty Cokorda Pramartha Desak Made Indah Paramitha Sari Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Febe Vanesamay Jayadi Gede Bayu Rahantha I Gde Adnyana Sudibya I Gede Eka Sumanjaya Putra I Gede Riana I Gede Teguh Esa Widhiarta I Gst. A. Kt. Gd. Suasana I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Utami Mayastuti I Gusti Ayu Swari Pradnyani I Gusti Bagus Krisna Saputra I Kadek Leon Saputra I Ketut Nurcahya I Ketut Rahyuda I Komang Lowis Siwandana I Made Surya Prayoga I Made Surya Prayoga I Nengah Aryana I Putu Gde Sukaatmadja I Wayan Mahendra Putra AN I Wayan Sujana I.B Koman Suarmaja Ida Ayu Putu Dian Savitri Ida Bagus Made Juniartha Iwan Trisna Jaya Jerry Risnandar Saktinegara Kadek Tresna Widiananta Kadek Yoga Aditya Krismawintari, N.P.D. Made Ayu Swari Oktarini Made Dwi Listyandari Made Pradnyan Permana Usadi Made Surya Putra Maytri Kiara Saraswathi Ni Ketut Rahayu Laksmi Uttami Ni Luh Tiwi Hari Cahyani Ni Luh Wayan Sayang Telagawathi Ni Made Maya Devi Theresia Theresia Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Putu Anggun Udayani Ni Putu Dellya Febrianda Melzica Ni Putu Devi Putri Dikayana Ni Putu Hani Susanti Ni Putu Siska Yundari Ni Putu Wulan Widasari Niky Purbawisesa Nyoman Doddy Widhiastana Nyoman Shanti Pranithi Karita Putu Budi Cahyadi Putu Laksmita Dewi Rahmayanti Putu Pradiva Putra Salain Putu Yudi Setiawan Sarah Yulinar Adiputri Selvina Juliana Pelupessy Sri Suprapti Udayani, Ni Putu Anggun Wayan Sanjaya Yenny Pratiwi Yohanes Paulus Hanny Wadhi