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All Journal ETIKONOMI Jurnal Sosioteknologi International Journal of Artificial Intelligence Research SINERGI: Jurnal Ilmiah Ilmu Manajemen AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Manajerial Kontribusia : Research Dissemination for Community Development Jurnal Riset Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Munaddhomah: Jurnal Manajemen Pendidikan Islam JAMAS: Jurnal Abdi Masyarakat International Journal of Economic Research and Financial Accounting
Wijayanti, Tri Cicik
Universitas Gajayana Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis

 1 
STRATEGI MANAJEMEN PT NEO GLOBAL ERA (Gojek) BANJARMASIN Ni Nyoman Suarniki; Tri Cicik Wijayanti
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 2 September 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract

Abstract, The research objective is to determine the competitive strategy adopted by PT Neo Global Era (Gojek) Banjarmasin. The research population was all drivers gojek, with a sample of 31 people with randomly simple. Data obtained from interviews, questionnaires and observations, then analyzed using descriptive approaches. The results of this research indicate that the competitive strategy adopted by PT Neo Global Era (Gojek) Banjarmasin in maintaining and increasing the number of drivers is to provide assistance in the appeal process (if affected by sanctions), provide tranning (service and socialization of regulations) the results are less satisfying. Promotion of social media (FB and WA) results are less satisfying drivers, invitations to join or partner the results are satisfactory, making conversation groups the results are less satisfactory, Direction for smart work results do not yet exist, solicitation to consumers to fill gopay balance results are not satisfactory.
Co-Authors Abdullah️ Abdullah️ Agung Puji Astono Ahmad Muktamar B Ajar Siswandono Albertus Dwiyoga Widiantoro Aria Elshifa Aria Elshifa Arifannisa Arifannisa Aurelia, Naurah Brian Sebastian Salim Dio Caisar Darma Djoko Soelistya Dyah Sawitri Edi Wahyu Wibowo Edy Winarno Eva Desembrianita Heni Agustina Herra Herryani Husni Mubarok Jiuhardi Jiuhardi Johan Johan Jumadi Jumadi Liswandi, Liswandi M. Jamal Abdul Nasir Mahjudin Mahjudin Moch Indah Hastomo Nugroho Mu'minatus Sholichah Muh. Alvianto Putra Arizandi Sadarrudin Muhammad Wahyu Kurniawan Akbar Nanda Saputra Ni Luh Kardini Ni Nyoman Suarniki Nirwanto Maruf Nur Sucahyo Prihastuti, Riza Ratna Radianto, Sambari Rahmat Agus Santoso Rahmawati Rahmawati Rosyadi Rosyadi Siti Maria Solissa, Everhard Markiano Sugeng Mulyono Sukaris Susi Adiawaty Suyoto Suyoto Wiwien Hadikurniawati Yeni Tata Rini Zainul Wasik