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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management
Rini Wijayaningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

 1 
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sambal Dadakan Bang Jali Di Kota Bekasi Prayuda Putra Ariansyah; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): Mei : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2649

Abstract

Sambal Dadakan Bang Jali is a type of UKM culinary business located in Bekasi City. This business was founded in 2020 during the COVID-19 pandemic and at that time only the company implemented a take away strategy. This study aims to determine the effect of product quality and service quality on purchasing decisions for Sambal Dadakan Bang Jali in Bekasi City. This study uses a type of Quantitative research. The population of this study were customers / visitors of Sambal Dadakan Bang Jali in Bekasi City. The sample collection method used is Non-Probability Sampling. Purposive sampling is a sampling approach method with the hair formula and a sample of 80 respondents. Data collection by means of observation, interviews, and questionnaires, data analysis using multiple linear regression methods. The results stated that product quality has a significant effect on purchasing decisions, while service quality has a significant effect on purchasing decisions and then simultaneously product quality and service quality affect purchasing decisions.
Pemanfaatan Kecerdasan Buatan dalam Transformasi Intelejen Bisnis untuk Keunggulan Kompetitif Rini Wijayaningsih; Najwa Andini; Refalina Indah Lestary; Andi Icha Halifah Rahma; Nasywa Tazqiya Ramadani; Jenio Prawirodinata; Zidan Fadliansyah; Yusuf Rahman Maulana
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): Agustus: Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3016

Abstract

This study aims to examine the impact of artificial intelligence (AI) on business transformation in the digital era. AI has been widely used in various fields such as manufacturing, economy, education, services, finance, and marketing. This article reviews both the positive and negative impacts of AI, as well as the challenges and barriers in its implementation. Using qualitative research methods and case studies, this study identifies the benefits and advantages of AI and provides recommendations for companies in integrating AI into their business processes.
Co-Authors ahmad rizal Aisyha Destirani Alen Dwi Setyo Amir Nur Hasan Ananda Ummu Thoyibah Andi Icha Halifah Rahma Angel Maharani Angel Septiani Parhusip Annisa Azahra Aulia Annisa Hediana Aurlia Hayatunisa Awalia Romadon Clara Nabila Cristiana Vicensia Aritonang Della Widya Ayu Devina Elga Ranjani Dika Febriansyah DODY KURNIAWAN Elena Syafa Chamilla Endang Hutabarat Fajar Al Bayhaqi Gita Rezda Andiwa Handayani, Milda Hasanuddin Hasanuddin Ika Wijayanti Indira Salsabila Jenio Prawirodinata Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Lathiffah Alya Fikri Lufiana Anggrainie Marcellita Capritalim Meri Heni Goretti Sitohang Mohammad Dava Ramdhani Umam Muhammad Wallid Alba Muhammad Zidan Berampu Murti Wijayanti Nadya Debora Siregar Najwa Andini Nasywa Tazqiya Ramadani Nazwa Dea Devilia NOVIA RAHMAWATI Nugra Aditiantara Prayuda Putra Ariansyah Rakha Randyka Rani Anggitasari Raymond Peres Johannes Loi Refalina Indah Lestary Revilia Nur Vardania Putri Rini Tresnawati Ririn Dwi Astuti Rizqina Aura Saibatul Aslamiyah Syifa Wandayu Salsabilla Tegar Bima Rohaedi Tubagus Abel Ibrahim Zhafran Valentino Juliano Jawa Napa Widi Winarso Widya Rahma Wisnu Wibisono Yefta Berliana Yudho Hari Rahmat Yunita, Tyna Yusuf Rahman Maulana Zidan Fadliansyah