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LINIMASA: JURNAL ILMU KOMUNIKASI
Published by Universitas Pasundan
ISSN : 26140373     EISSN : 26140381     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
Arjuna Subject : -
Articles 101 Documents
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MITIGASI PANDEMI COVID-19 BERBASIS KEARIFAN LOKAL DI KABUPATEN OGAN KOMERING ULU Bianca Virgiana; Dian Novitasari
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4537

Abstract

This study aims to determine the mitigation of the COVID-19 pandemic based on local wisdom in the Ogan Komering Ulu district. The main research questions are how the community interacts in dealing with the COVID-19 pandemic and interpreting the forms of local wisdom used by the Ogan ethnic community in handling and preventing the spread of COVID-19. The approach used in this research is qualitative with phenomenological studies. The research subjects are the Ogan ethnic indigenous people who live in Kelumpang Village, Gunung Tiga Village and Ulak Lebar Village. Informants selected through purposive sampling technique. The results showed that the Ogan ethnic community interpreted the covid-19 pandemic as a form of paving the way for the community to utilize natural resources that could be used in handling and preventing COVID-19. The community takes actions based on cultural philosophy in tackling the covid-19 pandemic in the form of using antiseptics made from plants originating from the garden, such as boiled red betel leaves mixed with lime which is useful for killing germs that stick to the body. hand. Take advantage of sunlight when doing farming activities. In addition, it also makes ingredients made from nature which people often call "Uluan Medicine" such as lemongrass, turmeric, sungkai leaves, red ginger, and temulawak. The spices are boiled and drunk every day by the Ogan ethnic community before carrying out Beume (Farming) activities.
KOMODIFIKASI KEUNIKAN KAMPUNG ADAT CIREUNDEU SEBAGAI OBJEK WISATA BUDAYA Nunung Sanusi; Adi Permana Sidik
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4721

Abstract

ABSTRACT Indonesia has a diversity of ethnicities, cultures, languages ​​and religions that are spread throughout the country from Sabang to Morocco is a gift that we must maintain as a nation that has a philosophical foundation of Bhineka Tunggal Ika. If we ignore the cultural diversity we have, then that potential will be lost and have no meaning at all. One of them is the existence of traditional villages that still maintain the traditional values ​​of their ancestors. Cireundeu Traditional Village is one of the traditional villages in West Java that attracts many people. The uniqueness of the traditional village and the lifestyle of the people make tourists visit, so there are business actors who sell tour packages and produce processed cassava in the Cireundeu traditional village. This study seeks to answer (1) the form of commodification of cultural uniqueness in the traditional village of Cireundeu as a cultural tourism object, (2) the factors that influence commodification, and (3) the extent to which the impact of this commodification takes place on the indigenous people of Cireundeu. This study uses a qualitative approach and descriptive analysis, as well as the theory of commodification. Collecting data by literature study, observation, interviews, and documentation.
PERBEDAAN PANDANGAN MAHASISWA UNIVERSITAS ARS DALAM MENGGUNAKAN GOOGLE MEET SEBAGAI MEDIA PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Dian Rustandi; Gartika Rahmasari
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4380

Abstract

At the time of the Covid-19 pandemic, educational institutions in Indonesia still use online learning using Google Meet media. Students are required to learn from home to break the chain of spread of Covid-19. Therefore, the purpose of this study is to find out the perception of ARS University students in using Google Meet media during online learning in the second year of Covid-19. This study uses phenomenological research methods with qualitative approaches to get information on the perception of students at ARS University about Google Meet during online learning in the second year of Covid-19. The selection of informants uses purposive sampling and data retrieval techniques using online interviews through google form and whatsapp communication media. The results of this study showed differences in views on each informant based on the informant's experience using Google Meet. Differences in views in using Google Meet, namely as many as 33% of informants stated more efficient and not efficient with network factors that are not good. The results also showed that using Google Meet was more flexible and some informants felt confusion when first using Google Meet, especially for new students who did online learning. There are also students who already understand the media of Google Meet so as not to feel confused. However, over time students can adjust to the use of Google Meet media to do online learning from home.
PENGGUNAAN INSTAGRAM @premature.indonesia SEBAGAI MEDIA PROMOSI KESEHATAN DAN PENCEGAHAN PREMATURITAS Rani Sukma Ayu Suteja; Umar Umar; Nimas Safira Widhiasti Wibowo; Dimas Ramadhiansyah
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4718

Abstract

The number of premature births in Indonesia is still high and is often the cause of growth disorders and death in children. Due to a lack of public understanding of the health concerns associated with premature delivery, health promotion initiatives in this area are critical. Premature Indonesia (a non-governmental organization) exists to reach out to the wider public and create public awareness about the health risks associated with preterm births through both online and offline promotions. In response to technological advancements, the @premature.indonesia Instagram account, which focuses on education and information, was created. This study uses in-depth interviews as primary data and employs a qualitative technique and descriptive research type. Content analysis, literature review, and observation were used to gather secondary data. The findings show that Instagram helps the organization in efficiently presenting promotions through informative, interesting, and persuasive messages. They maximize the use of features like story, live, direct messages, captions, and hashtag insights. According to the results of content analysis classification on @premature.indonesia Instagram posts, the community has met primary categories.
STRATEGI KOMUNIKASI PESAMARAN EJJI COFFEE CORNER CABANG PURIMAS SURABAYA DALAM MENINGKATKAN KONSUMEN DI MASA PANDEMI COVID-19 Fakri Reza K.; Saifuddin Zuhri
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4370

Abstract

This research is based on how the marketing communication strategy of Ejji Coffee Corner Surabaya in increasing the number of consumers in times of pandemic. In this study, the researcher uses qualitative research methods, which are research that seeks to interpret and interpret an event or occurrence regarding the interaction of human behavior patterns in certain situations or conditions according to the researcher's own perception. Through the process of analysis and discussion of marketing communication strategies conducted by Ejji Coffee Corner Purimas branch in increasing consumers during this pandemic, the researcher can draw the conclusion that in implementing the marketing communication strategy, it can be seen from several points of the marketing communication mix, namely the promotion mix carried out by Ejji Coffee Corner, there are several elements in this promotion mix , including advertising, personal selling, sales promotion, publicity and franchise (partnership). From the elements in the promotion mix , a successful marketing strategy was carried out, especially for Ejji Coffee Corner Purimas branch, namely through personal selling and publications, in the application of personal selling they offered their products by mouth word of(mouth to mouth), while in the publication strategy Ejji Coffee Corner does marketing with a focus on digital marketing with the media used, namely Instagram. In determining the marketing strategy, consider the strengths and opportunities that are owned. In connection with this matter, we continue to look at the factors of weakness and threats, lest strengths and opportunities turn into big threats for Ejji Coffee Corner and during the current Covid-19 pandemic, it is better to prioritize payments using e-money or e-wallet, to minimize physical contact with customers together to break the chain of the spread of Covid-19. Keywords: Marketing Communication Strategy, Digital Marketing, Promotion Mix
PENGARUH KOMUNIKASI INTERPERSONAL ORANG TUA DAN ANAK TERHADAP PRESTASI BELAJAR ANAK SELAMA MASA SCHOOL FROM HOME (SFH) PANDEMI COVID 19 Yulia Segarwati; Rasman Sonjaya; Almadina Rakhmaniar
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5366

Abstract

ABSTRACT This research was motivated by the emergence of anxiety from parents regarding their children's learning achievements, in connection with the necessity to study at home or referred to as School From Home (SFH) due to the covid-19 pandemic. This practically makes school activities must be carried out at home. Education is one of the sectors affected, problems that arise include children who are used to attending lessons at school, as well as socializing with friends and the school environment, now suddenly have to change and change by doing all activities at home with their parents. So far, SFH activities have not been considered effective, considering that there is no mature readiness for parents and children to interact in learning activities like in schools in general, so that learning does not run optimally. The purpose of this study was to obtain data and analyze how much influence parental interpersonal communication has on children's learning achievement during the School From Home (SFH) period of the covid-19 pandemic. The research method used is survey research, with the aim of looking at the effect of the independent variable (variable x) on the dependent variable (variable y), namely parental interpersonal communication on children's learning achievement. Data analysis uses a quantitative approach, through path analysis testing. The results showed that there was a significant influence of Parent and Child Interpersonal Communication on Children's Learning Achievement during the School From Home (SFH) Period of the Covid-19 Pandemic.
EFEKTIVITAS YOUTUBE SEBAGAI MEDIA PROMOSI PROGRAM STUDI ILMU KOMUNIKASI FISIP UNPAS Muhammad Fazri Candra
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5683

Abstract

This study aims to find out how effective YouTube is as a promotional media in the Pasundan University and the general public in improving the Pasundan University brand image. This study uses qualitative research methods in descriptive form. The problem in this study is how effective the YouTube PR media can be a campus promotion tool and a means to improve the Pasundan University brand image. The results of this study indicate that the youtube promotional media can easily attract public interest to seek information on the public relations youtube channel, thereby indirectly making many people who know about Pasundan University and the brand image of Pasundan University also increase. There are several obstacles experienced by the Public Relations of the University of Pasundan in building the YouTube channel of Public Relations from the beginning until now, starting from the internal campus which still does not know much about the Public Relations YouTube channel of the University of Pasundan to the limited ideas for creating content on the YouTube Public Relations of the University of Pasundan.
PERANCANGAN KAMPANYE PSYCHOLOGICAL FIRST AID (PFA) SEBAGAI PENANGGULANGAN DISTRESS PADA REMAJA Fidya Naya Prianka; Indira Anjani Laras; Wulan Dari Sirait
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5205

Abstract

The increasing number of adolescents with mental problems, especially distress in Indonesia, is something to be worried about. However, the community's active participation in taking the time to be good listeners for distress sufferers is still low because people do not understand how to do first aid for handling distress. In fact, untreated distress can be the beginning of prolonged depression which can even be a trigger for sufferers to commit suicide. People who are expected to actively become a companion for people with distress need to know about Psychological First Aid (PFA). Therefore, through the design of the PFA campaign, the expectation is that it will be able to increase public awareness of the importance of being motivated to help sufferers of distress, especially teenagers in overcoming their problems and also reduce their problems, and even eliminate the existence of negative stigma against sufferers of distress in the society. In designing this campaign, the AISAS model is used as it allows the audience to disseminate messages from the campaign through social media. The results of this design are in the form of a campaign logo, three series of posters, a display of Instagram and Facebook content, website display, and campaign merchandise.
PENINGKATAN KEPUASAN PESERTA TERHADAP LAYANAN INFORMASI BPJS KESEHATAN MELALUI MEDIA: APAKAH EFEKTIF? Nahdiana Nahdiana; Alimuddin Unde; Sudirman Nasir; Yunus Amar
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5192

Abstract

Abstract Public Understanding of the National Health Insurance Program (JKN) is still lacking due to the limitations of health information services from the government. This study aims to find out whether the use of media in disseminating JKN Program information effectively provides information service satisfaction to BPJS Kesehatan participants. The study used a quantitative design with survey explanation methods. The population in this study was a non-PBI Health BPJS participant (not a Contribution Assistance Recipient) with a PPU category (Wage Earner Worker) of 405 people. Data retrieval techniques through questionnaires given to respondents through a google form. The data is processed using smart PLS and analyzed with the SEM (Structural Equation Model) approach. The results showed that the media had a positive and significant effect on participants' satisfaction which can be seen from the value of t-statistical media to satisfaction of 3.13 > 1.96 or p-value value of 0.00 < 0.05 and track coefficient value of 0.148 which indicates that the media aspect affects the media satisfaction of participants. Based on the results of the study, it can be concluded that the use of effective media provides satisfaction to BPJS Kesehatan participants. The results of this study are expected to be used as a consideration for BPJS Kesehatan to use more fragmented media to disseminate information taking into account the condition/ability of the community. Keywords: BPJS Health, information services, JKN Program, media, participant satisfaction
PENGALAMAN KOMUNIKASI PEKERJA STARTUP PADA PRAKTIK HUSTLE CULTURE Galuh Aulia Ramadhanti; Jasmin Jannatania; Deffri Ihza Adiyanto; Shinta Qayla Vashty
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Juli 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i2.5728

Abstract

ABSTRACT As a start-up company, startups adhere to a flexible work system and have less stringent regulations, so that they are preferred by the younger generation. On the other hand, challenges and high work demands sometimes overwhelm workers and create a hustle culture. This study aims to understand how the phenomenon of hustle culture is interpreted by startup workers, as well as explore the communication experience for startup workers in the practice of hustle culture. This study uses a qualitative method with a phenomenological study approach. Two theories used as the basis in this research include the theory of symbolic interaction and the theory of cognitive dissonance. The data was obtained through interviews with 4 informants who are permanent employees of startup companies and also experience hustle culture. Based on the results of the study, it was found that startup workers interpret hustle culture as self-evident behavior, seeking feelings of satisfaction and pride, as well as a success factor. Hustle behavior is also influenced by the work environment and company targets. Meanwhile, the communication experiences experienced by startup work are feeling short of time, declining health conditions, and toxic productivity

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