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Published by Universitas Negeri Semarang
ISSN : 25412965     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
Intuisi : Jurnal Psikologi Ilmiah is the scientific publication media to accommodate ideas and innovation research results of psychology academicians and other experts who are interested in the field of Psychology. Vision intuition is to encourage the development of science-based psychology, indigenous psychology.
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Articles 542 Documents
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PERAN CORE EVALUATIONS TERHADAP KEPUASAN KERJA DAN PSYCHOLOGICAL WELL-BEING Nuzulia, Siti
Intuisi : Jurnal Psikologi Ilmiah Vol 1, No 2 (2009): Juli 2009
Publisher : Intuisi : Jurnal Psikologi Ilmiah

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This research is in order to empiricaly testing about role of core evaluations against job satisfaction and psychological well-being. Core evaluations are individual dispotitions influence on the individual evaluate it self and environment. Core evaluations consist of five dimentions, locus of control, self-esteem, self-efficacy, neurotism, and edternal core evaluations, which be presumed contribute to the job satisfaction and psychological well-being. This research derivation is carry out by the using of scale in the form of questionnaire. Use 75 employess company in Jogjakarta as respondent, this research conclude that core evaluations leading role to job satisfaction amount of 15,7% and d3,3% to psychological well-being
PERSEPSI IBU TERHADAP KETERLIBATAN AYAH DALAM PENGASUHAN ANAK USIA DINI Teti Soge, Ellesa Margareth; Kiling-Bunga, Beatriks Novianti; Thoomaszen, Friandry Windisany; Kiling, Indra Yohanes
Intuisi : Jurnal Psikologi Ilmiah Vol 8, No 2 (2016): Juli 2016
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Peran ayah dalam rumah tangga di Indonesia selama ini jauh dari aktivitas merawat dan mendidik anaknya yang masih berusia dini. Keseimbangan peran ayah dan ibu dalam mengasuh anak usia dini (AUD) memiliki sumbangsih penting dalam perkembangan anak secara holistik. Tujuan penelitian ini adalah: 1) untuk mengetahui persepsi ibu terhadap keterlibatan ayah dalam pengasuhan AUD di Kota Kupang, 2) untuk mengetahui upaya para ibu dalam melibatkan ayah atau mendukung terhadap keterlibatan pengasuhan. Penelitian ini dilakukan di Kota Kupang, Provinsi Nusa Tenggara Timur. Metode yang digunakan adalah kualitatif dengan jenis penelitian deskriptif. Partisipan dalam penelitian ini adalah lima orang ibu yang berdomisili di Kota Kupang. Teknik pengumpulan data melalui metode wawancara dan observasi. Berdasarkan hasil penelitian yang telah dilakukan, terlihat bahwa ibu merasa tugas pengasuhan anak adalah tugas besar ibu. Tugas ayah adalah bukan untuk mengasuh anak melainkan mencari nafkah. Waktu yang dihabiskan ayah untuk bersama-sama dengan anak masih sangat kurang. Kurangnya kerjasama serta pemahaman ibu dan ayah dalam pengasuhan anak juga melatarbelakangi minimnya peran ayah dalam pengasuhan. Dukungan dari ibu terhadap ayah yang berkaitan dengan pengasuhan sangat diperlukan untuk perkembangan yang seimbang.Father’s role in household in Indonesia up to now is still far from nurturing and educating their young children. Balance of role between father and mother in raising young children has important contribution in child’s development holistically. This research’s goals are: 1) to understand mother’s perception to father’s involvement in parenting young children in Kupang City: and 2) to know mother’s efforts in involving father or in supporting them to be involved in parenting. This research was done in Kupang City, East Nusa Tenggara Province. Method used was qualitative with descriptive approach. Participants were five mothers resided in Kupang City. Data collection techniques were interview and observation. Results showed that mothers felt that parenting is a big duty for them. Father’s role is not to parenting their children but instead to earn a living. Time spent by fathers to be with their children was still lacking. The lack of cooperation and also father’s and mother’s awareness in child parenting were also serves as cause of the the lack of fathers’ role in parenting. Support from mother to father that is related with parenting is needed for a balanced development process.
PENGARUH CBT (COGNITIVE BEHAVIOR THERAPY) TERHADAP NURANI PADA REMAJA DENGAN PERILAKU AGRESIF Astuti, Dwi; Ahyani, Latifa Nur
Intuisi : Jurnal Psikologi Ilmiah Vol 8, No 1 (2016): Maret 2016
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Agresifitas yang dilakukan oleh anak-anak dengan latar belakang sekolah disebabkan adanya nurani yang kurang berkembang pada anak, kurangnya kontrol terhadap impuls dan kurangnya sensitivitas terhadap nilai moral. Penelitian ini bertujuan untuk untuk menguji secara empiris pengaruh CBT (Cognitif Behavior Therapy) terhadap nurani pada remaja dengan perilaku agresif. Desain eksperimen dalam penelitian ini adalah penelitian ini menggunakan model The Untreated Control Group Design with Pretest and Posttest. Metode analisis data yang digunakan secara statistik melalui uji beda (t). Hipotesis yang diajukan dalam penelitian ini adalah sebagai berikut : Ada perbedaan tingkat pencapaian nurani remaja dan perilaku agresif sebelum mendapatkan Cognitive Behavior Therapy dan setelah mendapatkan penyampaian nilai-nilai nurani melalui CBT. Alat ukur yang digunakan dalam penelitian ini adalah Skala nurani yang memodifikasi skala nurani dan perilaku agresif. Subjek penelitian adalah siswa SMP X dan SMP Y di Kudus. Karakter sekolah yang menjadi syarat untuk dipilih sebagai tempat penelitian adalah sekolah bukan sekolah favorit, memiliki fasilitas yang terbatas, siswa di sekolah tersebut sering melakukan perilaku agresif. Sampel penelitian ditetapkan dengan tidak random atau non random yaitu melalui penunjukan. Siswa yang menjadi sampel penelitian adalah siswa SMP B berperilaku agresif. Jumlah siswa pada kelompok eksperimen dan kelompok kontrol sama, masing masing 14 peserta. Hasil penelitian ini menunjukkan (a) CBT sebagai stimulasi berperan dalam menurunkan perilaku agresif dan meningkatkan empati pada remaja yang menjadi siswa di sekolah dengan fasilitas terbatas dan bukan sekolah favorit. Tingkat agresifitas setelah mendapatkan CBT lebih rendah dibandingkan tingkat agresifitas sebelum mendapatkan CBT. Berdasarkan nilai partial eta squared ( η2 ) diketahui besarnya sumbangan CBT dalam menurunkan perilaku agresif pada remaja adalah 23,7 %. Tingkat nurani setelah mendapatkan perlakuan CBT lebih tinggi dibandingkan sebelum mendapatkan perlakuan CBT. Berdasarkan nilai partial eta squared ( η2 ) diketahui besarnya sumbangan CBT terhadap nurani adalah 34,4 %. ; (b) tahapan pelaksanan terapi CBT kurang lebih 6 sesi pertemuan selama 2 bulan. Berdasarkan hasil analisis data maka hipotesis dalam penelitian ini diterima. CBT dapat meningkatkan nurani dan menurunkan tingkat agresifitas pada remaja.Aggression committed by children against the background of school due to lack of conscience that develop in children, lack of impulse control and a lack of sensitivity to moral values. This study aimed to test empirically the effect of CBT (cognitive Behavior Therapy) against conscience in teenagers with aggressive behavior. Design of experiments in this study is that the study uses a model The untreated control group design with pretest and posttest. Methods of data analysis used in statistics through different test (t). The hypothesis of this study are as follows: There is a difference in the level of achievement of conscience teenager and aggressive behavior before getting delivery of the values of conscience through CBT and after getting delivery of the values of conscience through CBT. Measuring instruments used in this research is to modify the scale Scale conscience and aggressive behavior. Subjects were junior high school students of X and Y in the sanctuary. Character of the school which is required to be selected as a place of research is not a favorite school school, has limited facilities, students in these schools are often aggressive behavior. The research sample set is not random or non-random is by appointment. Students were selected as sample are junior high school students and behaved aggressively. Number of students in the experimental group and the control group equally, each 14 participants. The results showed (a) CBT as stimulating role in reducing aggressive behavior and increase empathy in adolescents who become students in schools with limited facilities and not a favorite school. The level of aggressiveness after getting CBT lower than the level of aggressiveness before getting CBT. Based on the partial eta squared (η2) note the contribution of CBT in reducing aggressive behavior in adolescents was 23.7%. The level of conscience after getting CBT treatment is higher than before to get CBT treatment. Based on the partial eta squared (η2) note the contribution of CBT against conscience is 34.4%. ; (B) the implementation phase of approximately 6 CBT therapy sessions for two months. Bererdasarkan results of data analysis the hypothesis in this study received. CBT can increase conscience and decrease aggression in adolescents.
KETIDAKPATUHAN PENDERITA DIABETES DALAM MENJALANI PENGOBATAN (Studi Kasus Di Desa Kaligayam Kecamatan Talang Kabupaten Tegal) Ekawati, Rini
Intuisi : Jurnal Psikologi Ilmiah Vol 1, No 1 (2009): Maret 2009
Publisher : Intuisi : Jurnal Psikologi Ilmiah

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The research is aimed to find out what are the factors that influenced non adherence of diabetics regiment behavior, to find out the kinds of non adherence diabetics behavior, and to find out what is the reason that caused diabetics does not adherence to take a medical treatment. The subjects of this research were 2 people; they are diabetics, who do not have adherence behavior to experiencing medication, they are more than 50 years old, and have suffered from diabetes for more than 3 years. The data were collected with 3 methods that are observation and interview methods and psychological testing (DAM), and tested with interview and observation result transcript analysis, and interpretation of psychological test result. Based on the result, there are 7 factors that influencing non adherence behavior of diabetics on taking the medical treatments, they are patients have wrong understanding of diabetes experrancing disease, lack of knowledge about a risk if impinge the treatment regiment (medication), difficulties of communication between the doctor and patients, the wrong belief and perception about the disease, family and social (significant others) supports, attitude towards health treatment system, and individual characteristic of the patients, The result of research also shows that kinds of non adherence behavior of diabetics on experiencing treatment regiment (medication) can be seen from 5 matters, they are the irregular schedule of doctor control, stopping consuming medicine that not following the rules, impinge the rules of eat pattern which doctor has suggested, irregular exercise, and irregular and even undone bloods sugar levels checking. The reasons of non adherence diabetics on experiencing treatment regiment (medication), they are abundant trust of traditional medicine, feeling slack and tire feeling of the patient, bad communication between doctor and patients. Also, the diabetics personality such as less confidence level tendencies, less acceptance of challenge and reality, and unstable emotional condition influence a non adherence diabetic s behavior in experiencing treatment regiment (medication).
PERILAKU PRO-SOSIAL DITINJAU DARI TIPE KEPRIBADIAN INTROVERT DAN EKSTROVERT (Studi pada Mahasiswa Psikologi UNNES) Kurniawan, Mohamad Fajar; Stanislaus, Sugiyarta
Intuisi : Jurnal Psikologi Ilmiah Vol 8, No 3 (2016): November 2016
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Abstrak. enelitian ini bertujuan untuk mengetahui perbedaan perilaku pro-sosial antara mahasiswa psikologi UNNES yang memiliki tipe kepribadian introvert dengan mahasiswa psikologi UNNES yang memiliki tipe kepribadian ekstrovert. Populasi penelitian ini adalah seluruh mahasiswa psikologi UNNES yang sedang aktif kuliah, sejumlah 651. Jumlah sampel pada penelitian ini adalah 210 mahasiswa dengan menggunakan teknik Stratified Proporsional Random Sampling, dengan mengambil sampel sebanyak 30 % setiap angkatan, tetapi yang berhasil dianalisis sebanyak 112 mahasiswa. Penelitian ini menggunakan tryout terpakai. Skala pro- sosial yang terdiri dari 40 aitem (29 aitem valid dan 11 aitem tidak valid), dengan koefisien validitas antara 0,361-0,587. Skala tipe kepribadian yang terdiri dari 14 aitem berpasangan (14 aitem berpasangan valid) dengan koefisien validitas antara 0,358-0,697. Koefisien reliabilitas skala pro-sosial adalah 0,806 dan koefisien reliabilitasskala tipe kepribadian 0,821. Metode analisis dalam penelitian ini adalah Comparatif Wilcoxon-Mann Whitney Test. Hasil penelitian menunjukkan ada perbedaan perilaku pro-sosial yang dilakukan mahasiswa psikologi UNNES yang memiliki tipe kepribadian introvert dengan mahasiswa psikologi UNNES yang memiliki tipe kepribadian ekstrovert. (nilai z = 0,008 dengan p<0,05). Peneliti menyimpulkan ada perbedaan perilaku pro-sosial antara mahasiswa psikologi UNNES yang memiliki tipe kepribadian introvert dengan mahasiswa psikologi UNNES yang memiliki tipe kepribadian ekstrovert.Abstract. This study aims to different pro-social behavior between students of psychology UNNES, they have a introvert personality and ekstrovert personality. The study populations was students of psychology UNNES, they are aktiv students totaling are 651. The number of sample in this study were 210 students adolescent using stratified proporsional random sampling, by take over about 30% every grade, but the successful analysis 112 students. This study uses applied-tryout. Pro-social behavior scale consists of 40 (29 aitem valid and invalid 11aitem) with validity coefficient between 0,361-0,587. While the personality-type scale consists of 14 double (14 aitem double valid) with validity coefficient between 0,358-0,697. Coefficient of reliability scale pro-social is 0,806, coefficient reliability personality-type is 0,821. Method of data analysis in this research is the Wilcoxon Mann Whitney Test Analysis. The result showed there is are different pro-social behavior between stundents they have a introvert personality-type of psychology UNNES and students have a ekstrovert personality-type of psychology UNNES. (z = 0,008 with p<0,05). The research concluded there is are different pro-social behavior between stundents they have a introvert personality-type of psychology UNNES and students have a ekstrovert personality-type of psychology UNNES.
Pengukuran Ego Depletion Berbasis Indigenous Psychology Undarwati, Anna; Mahabati, Aini; Khaerani, Andewi Cahaya; Hapsari, Ayu Dyah; Kristanto, Andreas Agung; Stephany, ndah Sasmitohening; Prawitasari, Johana Endang
Intuisi : Jurnal Psikologi Ilmiah Vol 9, No 1 (2017): Maret 2017
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Abstrak. Ego Depletion adalah kondisi individu merasa tertekan, terlalu lelah dan terbatas. Penelitian ini mengeksplorasi dan mengembangkan skala ego depletion berdasarkan konsep indigenous psychology. Data dikumpulkan melalui focus group discussion (FGD) untuk mengeksplorasi aspek ego depletion. Hasil penelitian menunjukkan bahwa ego depletion didefinisikan sebagai kelelahan psikologis (41%), kelelahan fisik (20%), dan berdaya (13%). dapat disimpulkan bahwa ego depletion adalah kondisi ketika orang memiliki kelelahan psikologis dan fisik, energi yang terbatas yang mempengaruhi masalah kognitif, pasif, tugas menjadi tidak optimal dan menyebabkan reaksi negatif dan masalah sikap. 60 aitem skala ego depletion diberikan kepada 60 mahasiswa. Hasil menunjukkan, validitas dan reliabilitas ynag cukup tinggi, dengan kisaran skor rix = 0111 - rix = 0.700 dan Alpha-Cronbach = 0.939. Hanya 8 aitems tidak valid. Selanjutnya, aitem disederhanakan, dari 60 menjadi 30 aitem saja, dan hasi analisis statistik menunjukkan keandalan sebesar 0.918 dengan validitas rix = 0310 - rix = 0.700.Abstract. Ego Depletion is condition feel underpressured, overly tired and limited  resources. In these research, we explore and develop ego depletion scale based on indigenous psychology. We collect data by focus group discussion  (FGD) to explore ego depletion aspects. Finding research has shown that ego depletion is defined as psychological exhaustion ( 41%), phisical exhaustion (20%), and powerless (13%). Participants conclude  than ego depletion is condition when people have psychological and physical exhaustion ,  limited energy that influence cognitive problem, passive, inoptimal task and cause negative reaction and attitude problem. Sixty aitems of ego depletion scale were given to 60 students. Result indicate that scale has high validity and reliability, with corrected aitem total corelation range are rix = 0,111 – rix = 0,700 and Alpha-Cronbach = 0,939. Only 8 aitems invalid . We summarize the aitems into 30 aitems and statistical result shown that reliability are 0,918 with corrected aitem total corelation range are rix = 0,310 – rix = 0,700.
MORAL JUDGMENT PADA SISWA KELAS IX DI MTS AL-ASROR TAHUN 2015 DITINJAU DARI LINGKUNGAN TEMPAT TINGGAL (PONDOK PESANTREN DAN RUMAH) Patrikasari, Destiana; Deliana, Sri Maryati
Intuisi : Jurnal Psikologi Ilmiah Vol 8, No 2 (2016): Juli 2016
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Abstrak. Penelitian ini merupakan penelitian yang dilandasi oleh banyaknya fenomena kenakalan remaja mulai dari merokok, tawuran, narkoba, hingga seks bebas yang kini makin marak dalam kehidupan sehari-hari. Karena timbulnya kenakalan remaja ini seringkali dikatakan adanya krisis moral pada remaja. Moral judgment yang merupakan salah satu komponen perilaku moral seringkali diteliti karena banyaknya pandangan berbeda tentang moral judgment itu sendiri. Beberapa ahli sepakat bahwa moral terbentuk juga karena pengaruh dari lingkungan.Metode penelitian merupakan kuantitatif komparatif. Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah ada perbedaan dari moral judgment yang ditunjukkan oleh siswa kelas IX MTs Al-Asror dilihat dari lingkungan tempat tinggalnya, yaitu mereka yang tinggal dirumah dan mereka yang tinggal di pondok pesantren, subjek penelitian merupakan 80 siswa kelas IX MTs Al-Asror, yang terbagi dalam 2 kelompok yaitu 40 siswa merupakan siswa yang tinggal di rumah dan 40 siswa yang tinggal di pesantren dengan menggunakan teknik random sampling.Instrumen yang digunakan dalam pengambilan data merupakan skalaMoral Judgment. Berdasarkan data penelitian menunjukkan bahwa moral judgment yang ditunjukkan oleh siswa kelas IX MTs Al-Asror tidak menunjukkan adanya perbedaan moral judgment yang ditunjukkan oleh siswa kelas IX baik mereka yang tinggal di rumah ataupun pesantren, rata-rata berada pada kategori sedang. Dari hasil penelitian tersebut peneliti memberikan saran agar pembimbing dari siswa kelas IX ini baik orangtua maupun pengurus pondok sebaiknya meningkatkan kepedulian sehingga tercipta lingkungan yang kondusif bagi remaja untuk bisa memaksimalkan perkembangan remaja.Abstract. This research based on phenomen the number of juvenile delinquency ranging from smoked, brawl, drugs, to sex is now more prevalent in everyday life. Because the incidence of juvenile delinquency is often said to be the moral crisis in adolescents. Moral judgment, which is one component of moral behavior is often observed because of the many different views about the moral judgment itself. Some experts agree that morals are formed as well as the influence of the environment.The research method is comparative quantitative. This research was conducted in order to determine whether there are differences of moral judgment shown by students of class IX MTs Al-Asror seen from the neighborhood, those who stay at home and those living in the boarding school, the subject of the research is 80 students of class IX MTs Al-Asror, were divided into 2 groups: 40 students are students living at home and 40 students who live in boarding schools using random sampling techniques.The instruments used in data collection is a fiscal Moral Judgment. Based on research data shows that moral judgment shown by students of class IX MTs Al-Asror showed no difference in moral judgment shown by students of class IX both those who live in homes or schools, the average in middle category.From these results the researchers advise that students of class IX supervisor of both parents and caretakers cottage should raise awareness so as to create a conducive environment for teens to be able to maximize the development of adolescents.
HUBUNGAN ANTARA PERSEPSI TERHADAP KOMPETENSI DOSEN MATA KULIAH PSIKOLOGI PERKEMBANGAN DENGAN MOTIVASI BELAJAR MATA KULIAH PSIKOLOGI PERKEMBANGAN PADA MAHASISWA DI UNIVERSITAS NEGERI JAKARTA Muzdalifah, Fellianti
Intuisi : Jurnal Psikologi Ilmiah Vol 1, No 2 (2009): Juli 2009
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This survey investigated correlation between the perception of lecturer’s competency of developmental psychology subject and students’ learning motivation who attended in developmental psychology class in State University of Jakarta. This study involved 58 students as a sample. Both, data on perception lectures competency and learning motivation of developmental psychology subject were obtained through the use Likert alike questionaires. The overall process of data used SPSS v.12.00. The results indicates that there was a positive significant relationship between perception of lecturer’s competency of developmental psychology subject with learning motivation of students who attended in developmental psychology class in State University of Jakarta. It’s meant that when students perceived lecturer’s competency higher it will be followed by their learning motivation
APAKAH ORANG MISKIN TIDAK BAHAGIA? STUDI FENOMENOLOGI TENTANG KEBAHAGIAAN DI DUSUN DELIKSARI Ashari, Okiana Budi; Dahriyanto, Luthfi Fathan
Intuisi : Jurnal Psikologi Ilmiah Vol 8, No 1 (2016): Maret 2016
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Penelitian ini dilatar belakangi oleh banyaknya masyarakat yang hidup dibawah garis kemiskinan dan rendahnya kemampuan untuk bisa memenuhi kebutuhan pokok atau kebutuhan sehari-hari. Berdasarkan wawancara awal, Warga Deliksari yang mengemukakan bahwa mereka masih bisa merasakan kebahagiaan dengan bisa menghargai apa saja yang ada pada diri sendiri, berkumpul dengan keluarga, dan bersyukur. Dengan keadaan yang serba kekurangan seperti itu, apakah orang miskin bahagia? Tujuan penelitian ini adalah untuk mengetahui gambaran kebahagiaan, faktor yang mempengaruhi kebahagiaan, dan makna kebahagiaan pada masyarakat miskin di Dusun Deliksari. Penelitian ini menggunakan metode kualitatif, dengan pendekatan fenomenologi. Metode pengumpulan data yang digunakan adalah wawancara kepada 5 subjek utama penelitian, observasi partisipan, dan angket kuesioner tertutup. Keabsahan data menggunakan triangulasi sumber dengan empat narasumber sekunder. Hasil penelitian menunjukan bahwa meskipun berada dalam kondisi miskin ditemukan bahwa mereka mampu menemukan kebahagiaan dengan taat beribadah, menerima keadaan (nrimo), bersyukur dan kebersamaan dengan keluarga. Selanjutnya penelitian ini menemukan faktor penentu kebahagiaan antara lain kebersamaan dengan keluarga, tolong-menolong, bangga diberikan kesehatan, taat beribadah, bersyukur, humoris, pantang menyerah, menerima keadaan, dan bahagia di mulai dari diri sendiri.This research is motivated by a number of lot people still living below the poverty line and lack the ability to meet basic needs or daily needs. Researchers conducted pre eliminary study to Deliksari citizens who told that they can still feel the happiness to be able to appreciate what they have in themself, gathering with family, and grateful. With the state of deprivation like that, whether poor people are happy? This researches aims to describe happiness, factors affecting the happiness and the meaning of happiness in poor communities in the hamlet Deliksari. The variable in this study is the happiness that has seven aspects; self, family, peers, health, finances, work, leisure, and religious. This study used qualitative methods, research design phenomenology. There are 5 main subject. Data collection method used is semi-structured interviews, participant observation, and closed questionnaires. The validity of the data using a triangulation with four secondary sources. The results showed that despite being in poor condition it was found that they were able to find happiness with the pious, receive state (nrimo), being grateful and being together with family. Furthermore, the study found the determining factors of happiness, among others, together with family, mutual assistance, given pride of health, pious, grateful, humorous, unyielding, receive state, and happiness started by themselves.
MEMBEDAH INSTAGRAM: ANALISIS ISI MEDIA SOSIAL PARIWISATA BALI Surijah, Edwin Adrianta; Kirana, Cokorda Tesya; Wahyuni, Ni Putu Julian Dian; Yudi, Putu Chrisna; Astini, Ni Komang Budi
Intuisi : Jurnal Psikologi Ilmiah Vol 9, No 1 (2017): Maret 2017
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Abstrak. Instagram dan media sosial bertautan erat dengan perkembangan dunia pariwisata. Penelitian deksriptif kualitatif ini mencermati akun media sosial yang fokus pada pariwisata di Bali dan menganalisis bagaimana interaksi pengguna Instagram dengan muatan yang diunggah oleh akun tersebut. Penelitian ini menggunakan pendekatan kualitatif analisis isi  (content analysis) yang dilakukan terhadap sepuluh akun media sosial dengan pengikut terbanyak dan seratus unggahan terakhir masing-masing akun. Gambar, keterangan gambar, dan hashtag yang dipakai kemudian dibandingkan dengan memperhatikan preferensi pengguna Instagram. Sebagai uji silang, komparasi terhadap hasil focus group discussion dilakukan untuk meningkatkan keyakinan terhadap temuan data. Hasil riset mengungkap berbagai tipe gambar yang diunggah. Preferensi pengguna atau pengikut akun cenderung mengarah pada gambar yang menunjukkan kesan alamiah, sederhana, serta memiliki keterangan yang informatif. Abstract. Instagram and social media are loosely inter-related with tourism development. This descriptive qualitative research aims to investigate social media accounts which focus on Bali tourism. It analyzed interaction between Instagram users activity and uploaded posts by those accounts. This research employed qualitative content analysis approach which was addressed towards ten major accounts with most followers and one hundred recent posts from each account. Pictures, captions, and hashtags are alligned with users preferences. As a cross-check, focus group discussion were held to increase confidence. Results show various types of picture. Users or followers incline to prefer pictures with more naturalistic and simplistic feel while also retaining detailed information.

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