Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Gema Wisata

Studi Kepuasan Wisatawan Curug Lawe Kalisidi Ray Octafian; Amaniar Istiqomah
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 17 No. `1 (2021): Januari : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.942 KB) | DOI: 10.56910/gemawisata.v17i`1.145

Abstract

Penelitian ini dilakukan di daya tarik wisata Curug Lawe Kalisidi Kabupaten Semarang. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan wisatawan berdasarkan komponen pariwisata yang ada seperti atraksi, aksesibilitas, amenitas dan ancillary di Curug Lawe Kalisidi, kondisi komponen pariwisata yang kurang memadai namun mampu menarik wisatawan untuk datang baik pribadi maupun berkelompok. Data penelitian diperoleh melalui kuesioner, observasi dan dokumentasi. Sampel yang diambil dan dipilih dalam penelitian sebanyak 86 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi pihak pengelola maupun kelompok sadar wisata yang ada di Curug Lawe Kalisidi. Data yang diperoleh, diolah dengan menggunakan program SPSS 16 For Windows. Hasil uji analisis regresi berganda menunjukkan nilai F yang signifikan, dengan nilai korelasi determinasi R2 square sebesar 0,665. Hal ini menunjukkan bahwa semua komponen pariwisata mempengaruhi secara positif dan signifikan terhadap kepuasan wisatawan secara bersama-sama dengan keeratan hubungan sebesar 66,5%. Hal ini menunjukkan bahwa untuk kepuasan wisatawan perlu didukung dengan peningkatan seluruh komponen pariwisata yang ada.
PENGARUH KUALITAS PELAYANAN, CITRA, DAN FUNGSI OTA (ONLINE TRAVEL AGENT) TERHADAP KEPUTUSAN TAMU MENGINAP DI MASA PANDEMI COVID-19 (Studi Kasus Pada Hotel Grand Dian Brebes) Desy Rahmawati Lukmana; Haniek Listyorini; Ray Octafian; Hendrajaya Hendrajaya
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v19i2.313

Abstract

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first. The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.