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PENGARUH KEMUDAHAN PENGGUNAAN, KUALITAS PELAYANAN,HARGA DAN PROMOSI TEHADAP KEPUASAAN PELANGGAN GRABFOOD Satria Abdi Pratama Yudha; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 09 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to discuss the effect of ease of use, service quality, price and promotion of grabfood customer satisfaction in communities in the lowokwaru sub-district of Malang. using non-probability techniques with purposive sampling sampling techniques with special criteria. of the total population of 194,521 inhabitants of the lowokwaru sub-district of Malang city, 100 respondents were eligible. Data analysis in this study using SPSS 17. Application data used in this study include multiple linear regression analysis, validity test, reliability test, normality test, classic assumption test and hypothesis test. From the results of multiple linear regression analysis, it is known that simultaneous ease of use, service quality, price and promotion variables influence customer satisfaction. While the results of the t-test analysis revealed that the ease of use, servant quality, price and promotion variables had a significant influence on customer satisfaction.Keywords: Ease of Use; Service Quality; Price; Promotion; Customer Satisfaction
Pengaruh Faktor Personal, Faktor Organisasional, Dan Faktor Non Organisasional Terhadap Komitmen Organisasi (Pada Driver Grab di Kecamatan Lowokwaru Malang) Mudasir Mudasir; Rois Arifin; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 14 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe variables used in this study are personal factors, organizational factors, and non-organizational factors. The research objective is to describe the Organizational Commitment which includes Personal Factors, Organizational Factors and Non-Organizational Factors at Grab Drivers in Lowokwaru District Malang, to identify and analyze the significant influence of Personal Factors, Organizational Factors and Non-Organizational Factors simultaneously or partially on Organizational Commitment. driver Grabin Lowokwaru Malang District. The population in this study is thecommunity driver restoin the District of Lowokwaru Malang, amounting to 90 drivers. The sample in this study amounted to 90 respondents. The sampling technique used in this research is saturated sampling technique. The data analysis method used is the Instrument Test, Multiple Linear Analysis, Hypothesis Test and Coefficient of Determination. From the results of the description analysis, it is concluded that in general the respondents agree with Personal Factors, Organizational Factors and Non-Organizational Factors also have a high enough Organizational Commitment, but in this study Non-Organizational Factors have no significant effect on Organizational Commitment. Based on the results of the Multiple Linear Regression Analysis, it can be seen that the Sig. from non-organizational factors of 0.818> 0.05. In the t test, it was concluded that personal factors, organizational factors and non-organizational factors simultaneously affected Organizational Commitment with the Sig. equal to 0.00 <0.05. This is evidenced by the coefficient of determination of the adjusted R Square value of 161, which means that the dependent variable has a contribution of 16.1% to the independent variable. As for partially but not significant effect on Non-Organizational Factors on Organizational Commitment as evidenced by each Beta coefficient on the t test for Personal Factors (0.325), Organizational Factors (0.252), Non-Organizational Factors (0.025) have no significant effect on Organizational Commitment. on the driver Grab in Lowokwaru Malang District.  Keywords: Personal Factors, Organizational Factors, Non-Organizational Factors and Organizational Commitment.
Pengaruh Media Sosial,Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mahasiswa Unisma Di Clodia Outfit Malang (Studi Kasus Pada Mahasiswa Unisma Malang) Vicky Dwi Anggraeni; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This pandemic phenomenon makes it a challenge for business actors to maintain income and economic growth, one of which is Clodia Outfit in running their business. During the COVID-19 pandemic, employees remain at home, but in this case it doesn't make Clodia Outfit not run its business. The purpose of this study is to simultaneously analyze the influence of social media, brand image and product quality on purchasing decisions of UNISMA students at Clodia Outfit Malang. This research design uses a quantitative approach with descriptive data analysis conducted in November 2021. The sample used is a purposive sampling technique. Multiple linear regression test resulted that there was an influence between social media on purchasing decisions (sig. = 0.000). There is an influence between brand image on purchasing decisions (sig = 0.000). There is an influence between product quality on purchasing decisions (sig = 0.000). The conclusion of this study is that social media, brand image and product quality have a simultaneous and significant effect on purchasing decisions for UNISMA students at Clodia Outfit Malang. Clodia Outfit must continue to provide consistent prices so that it can increase sales, continue to serve well, create or make something different from the others that can attract the attention of consumers, and still maintain the quality of its products. Keyword :  Social Media, Brand Image, Product Quality and Purchase  Decision
Pengaruh Kualitas Layanan, Citra Perusahaan, Kepuasan Konsumen dan Penanganan Komplain Terhadap Loyalitas Pelanggan J&T Express Singosari Zahrok’u Syarofah; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This study aims to determine the effect of service quality, company image, customer satisfaction and complaint handling. The object of this research is the Singosari community with a sample size of 102 respondents who have made deliveries to J&T Express. The sampling technique used purposive sampling. Data collection techniques using questionnaires and data analysis tools. Based on the results of partial research analysis, service quality has a significant effect on customer loyalty. While partially service quality has a significant effect on customer loyalty. Meanwhile, partially, company image has a significant effect on customer loyalty. While partially customer satisfaction has a significant effect on customer loyalty. Meanwhile, the partial handling of complaints has a significant effect on customer loyalty. Keywords: Effect of Service Quality, Company Image, Customer Satisfaction and Complaint Handling.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA KAPAL PENUMPANG KM. NAPOLEON RUTE PERJALANAN KENDARI-WANCI (STUDI KASUS PT. AKSAR SAPUTRA LINES) Asmina Rahmawati; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 08. No. 02. Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to determine and analyze the influence of Service Quality, Prices and Facilities on Consumer satisfaction on KM passenger ships. Napoleon route Kendari-Wanci (Case Study of PT. Aksar Saputra Lines) partially or simultaneously. The population and sample were all KM economy class passengers. Napoleon which numbered 96 passengers. Data collection through questionnaires. Data analysis in the study using SPSS version 16. The sampling technique using non probability sampling is purposive sampling. The criteria of respondents in this study were KM economy class passengers. Napoleon route Kendari-Wanci. The testing technique of retrieving the data used in this study includes the instrument test, classic assumption test, multiple linear regression test and hypothesis test.                The results of the analysis show that partially the reliability variable does not significantly influence customer satisfaction. While partially the responsiveness, assurance, empaty, price and facilities variables significantly influence customer satisfaction. Simultaneously shows that the realibility variable responsiveness, assurance, empaty, price and facilities significantly influence customer satisfaction.Keywords: Service Quality, Price, Facilities and Consumer Satisfaction
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Handphone Xiaomi di Alibaba Kota Batu) Ubadillah Mohsyin; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of brand image, service quality, product quality, and price influence simultaneously or partially on purchasing decisions. The data used in this study are primary data, the study population of 192 customers at the Alibaba counter, while the study sample was taken from the population using a sampling technique in the form of a purposive sampling method. The results obtained using multiple linear regression test Y = 10,848 + 0,359 X1 + 0,221 X2 + 1,054X3 + 0,994X4 + e. The results of this study indicate that partially brand image variables, service quality, product quality, and price have a positive influence on purchasing decisions.Keywords: Brand Image, Service Quality, Product Quality, Price and Purchasing Decision
Pengaruh Work Conflict, Beban Kerja, Personality Type, Stress Kerja Dan Reward Terhadap Kinerja Karyawan Pada Masa Pandemi Covid-19 (Studi pada Karyawan CV. Bola Surya Shuttlecock) Mega Putri Elissa; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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The purpose of this study is to find out how employee performance at CV is affected by work conflict, workload, personality type, work stress, and rewards. Bola Surya Shuttlecock and to determine the effect of Work Conflict, Workload, Personality Type, Work Stress, and Reward on the Performance of Staff simultane-ously or in part.This research employs quantitative techniques.Ex-planatory research is the term for this kind of study.This study's population consists of employees of CV. Bola Surya Shuttlecock using snowball sampling numerous as 95 respondents.methods for gathering data using questionnaires and documents. Positive and significant world conflict has no effect on the performance of CV employees Shuttlecock Solar Ball. (2) Workload has a positive and significant impact on the performance of employees at CV. Shuttlecock Solar Ball. (3) Personality type has a positive and significant impact on employee performance at CV. Shuttlecock Solar Ball. (4) Workplace stress has a positive and significant impact on employee performance in CV. Shut-tlecock Solar Ball. (5) Employee performance is not significantly impacted by compensation at CV. Shuttlecock Solar Ball Keywords: Work Conflict, Workload, Personality Type, Job Stress, Reward, Em-ployee Performance
Pengaruh Daya Tarik Iklan, Celebrity Endorser, Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Pengguna Shopeefood (Studi Kasus Pada Konsumen Mahasiswa Universitas Islam Malang) Moh. Nur Dafa Sidqi; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Based on research conducted with the aim of analyzing the effect of advertising attractiveness, celebrity endorser, brand image and price perception on purchasing decisions on shopee food users. The sample in this study were 92 shopee food users. The sampling technique used is purposive sampling where every customer who has made a repeat purchase has the opportunity to be a sample. The analytical method used in this study is multiple linear regression analysis with hypothesis testing using the F test and t test. From this study it is known that partially and simultaneously the variables of advertising attractiveness, celebrity endorser, brand image and price perception on purchasing decisions Keywords: Advertising Appeal, Celebrity Endorser, Brand Image, Price Perception, Purchase Decision
Co-Authors A. Rizky Akbar Maulana Zain Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahsani Taqwiem AINUL YAQIN Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alun Dwi Septiando Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Ashifa Maharani Asmina Rahmawati Athia, Ita Ayax Berrem Bernadi Bagas Primadi Bagus Tuhu Hidayat Baha’ul Mu’in Bahrul Bainarqi Bambang Heri Susanto Basalamah, Muhammad Ridwan Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Etty Saraswati Eva Ruswinda Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fifit Nurta Syaifudin Fitri Wahyuni Fuji Santoso Gusti Suta Pahlopi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Khoirul Anam Khusnul Khotimah Kristina Firdha Kyswantoro Lalu Wahyu Azazi Ledy Diana Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Marca Intan Youlanda Maulida Elvara Mega Putri Elissa Melinda Handayani Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Novita Dewi Rahmawati Nurhasan Aripin Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Putri Indah Lestari Qurrotu A&#039;yun Rachmaudinah Hilda Safitri Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rudi Hartono Samsul Haji Sandra Oktaviasari Sari Oktavia Satria Abdi Pratama Yudha Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suhriyanto Suhriyanto Sunaryo, Hadi suparman suparman Syafaat Syafaat Syamsul Ibad Trya May Indriani Ubadillah Mohsyin Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahrok’u Syarofah Zairozie Tamim