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Journal : Jurnal Representamen

ANALISIS SEMIOTIKA LAGU-LAGU SUPORTER PERSEBAYA BONEK MANIA Setyadi, Anugerah; Sudaryanto, Edy; Novaria, Rachmawati
representamen Vol 1 No 02 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.903 KB) | DOI: 10.30996/representamen.v1i02.1451

Abstract

Frenetic football competition in Indonesia led to a phenomenon that exceeds the fame ofcompetition itself , the existence of Supporters at the stadium raises the attractiveness and uniquenessfootball competition in Indonesia . Football supporters in Indonesia arguably is the main attraction ofthe competition. Inside the stadium supporters such doings into separate entertainment for footballlovers nationwide . Large groups of supporters in Indonesia appears to creativities different , rangingfrom Viking or Bobotoh Persib Bandung team supporters group , The Jak Mania , supporters teamPersija Jakarta , Aremania , Arema Malang supporter group , and Bonek Mania , nickname forPersebaya team supporters . Especially for Bonek Mania , this group of supporters often synonymousby the Media and Society with violent , brutal and can not be set , but behind it all was Bonek Maniahas tremendous creativity . Obviously still remembered phenomenal song that was sung Iwak dentgroup Trio Macan , turns the song Iwak dent is Bonek sing songs while supporting Persebaya lyricsare simple was able to attract many people to sing Iwak tiger trio created Bonek dent , researchers feelattracted by the uniqueness of the song is actually what makes the fans make a song for the teamsupported . Surely there is a meaning contained in songs Bonek that, in this study the meaning of thesong will try to be studied more deeply.Keywords : Supporters , songs, Bonek Mania , meaning
PENGARUH PESAN KOMUNIKASI PADA KEMASAN ROKOK TERHADAP SIKAP PEROKOK MUDA DI KOTA SURABAYA Ana R, Adelina Erlinda; Bungin, Burhan; Novaria, Rachmawati
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.889 KB) | DOI: 10.30996/representamen.v4i01.1427

Abstract

Health warning labels on cigarette packs is very important as a means of communication andawareness of smokers of the health risks caused by smoking. By reading and seeing pictures of healthwarnings, with some warning messages of health and some disease the effects of smoking are listed onthe label of health warnings on cigarette packs every time they smoke, is expected to provide a greaterknowledge of the health effects of smoking, and may raise intention to quit smoking and thereforecontributes to the attitude of smokers. The purpose of this study was to determine the effect ofcommunication messages on pictorial health warning labels on cigarette packs on the attitudes ofyoung smokers in the city of Surabaya. The minimum sample empirically determined as much as 96respondents using accidental sampling technique. Results of research and analysis with a simplelinear regression showed that a significant difference between the message communication onpictorial health warning labels on cigarette packs on the attitudes among young smokers in the city ofSurabaya. Contributions message communication on pictorial health warning labels on cigarettepacks on the attitudes of young smokers in the city of Surabaya is 47.6% of the remaining 52.4% isinfluenced by other variables not examined in this study, for example the influence of friends, lifestyle,etc.Keywords: communication messages, the attitude of young smokers
PENCITRAAN BUPATI DALAM PERSPEKTIF SEMIOTIKA BARTHES Analisis Penciitraan Bupati Sidoarjo Melalui Iklan Apartemen Royal Mutiara Residence pada Jawa Pos Novianto, Tonny; Hamim, Hamim; Novaria, Rachmawati
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.373 KB) | DOI: 10.30996/representamen.v2i01.1459

Abstract

Research starts from the interest of writer of the advertising world displayed through theprintable media especially Apartment Royal Mutiara Residence commercial in Jawa Pos, May 2015thedition. This commercial provides persuasive messages are presented in the textual message form andthe image message form. In this commercial there is a picture of Sidoarjo’s Regent H SaifulIllah,S.H.,M.Hum which is have a multi-interpretation in society as if this commercial have twoobjectives that mutually contrary, first, this commercial is intended to introduce the latest products ofApartment Royal Mutiara Residence, the second, this commercial also has a hidden meaning inconstructing image of Sidoarjo’s Regent H Saiful Illah, S.H.,M.Hum. This study adopted a qualitativeapproaches.. In this case, writers strove to unload the denotative meaning, connotative meaning andmyths which is found in verbal message and non verbal message that appear in the Apartment RoyalMutiara Residence commercial in Jawa Pos, May 2015th edition. From this research, can beconcluded that purport decker approach in Roland Barthes semiotic analysis, through connotativemeaning, denotative meaning and myths in this commercial, identified the explicit meaning ofpersuasive messages that appeare in this commercial aimed to construct the image of Sidoarjo’sregent H Saiful Illah, S.H., M.Hum to be much more positive in society.Keywords : Commercial, Semiotic, Image, Regent, Roland Barthes