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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Dia: Jurnal Administrasi Publik JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal Representamen Adimas : Jurnal Pengabdian Kepada Masyarakat Dinamika Governance : Jurnal Ilmu Administrasi Negara LINIMASA: JURNAL ILMU KOMUNIKASI J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) (JDAB) Jurnal Dinamika Administrasi Bisnis Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Bisnis Indonesia Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) PRAJA observer: Jurnal Penelitian Administrasi Publik
Novaria, Rachmawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : (JDAB) Jurnal Dinamika Administrasi Bisnis

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Analisis Perbandingan Persepsi Konsumen Terhadap Minat Beli Pada Giant A.Yani Dan Hypermart Royal Plaza Surabaya Sugiono, Ilyas; Tjahjono, Endro; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2219

Abstract

This study entitled "Comparative Analysis Of Consumer Perception Of Interest To Buy On Giant A. Yani And Hypermart Royal Plaza Surabaya". This study aims to determine is there a difference in consumers 'perception of buying interest and to find out how much difference the consumers' perception of buying interest Giant Hypermart A. Yani and Royal Plaza Surabaya. The population in this study were people who shopped at Giant or Hypermart A. Yani Royal Plaza Surabaya in the period November 2016 until December 2016.         The sampling method used was purposive sampling with the number of respondents as many as 100 people. Variables used, as many as five variables, among others: price, place, product, promotion, and buying interest. The analysis tool used is independet sample t test.    The results showed that the difference in consumers' perception of price, place, product, promotion, and buying interest among Giant Hypermart.  Keywords: Difference, perception, consumer and retail.
ANALISIS KELENGKAPAN APLIKASI DAN PELAYANAN TERHADAP KEUNGGULAN BERSAING GO-JEK Khumairoh, An Nisa; Andayani, Sri; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2673

Abstract

The rapid technological advancement of all aspects of the field has created many new business opportunities,one of which is modern transportation business using with internet. GOJEK as ameans of online transportation that much in demand by the community because it felt to provide many benefits. With the positive progress and positive feedback from the community, many emerging similar transportation that uses the internet as its supporters Of the many online transport services GO-JEK. Offers a wide range of applications Offering services as well as providing GO-JEK as a superior online transportation compared toothers. Keywords:.Completeness.of.Application,.Service,.Competitive.Advantage.
PENGARUH KUALITAS PRODUK, LOKASI, DAN FASILITIAS TERHADAP MINAT BELI KONSUMEN Coanto, Vicky Valdian; Novaria, Rachmawati; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2678

Abstract

Surabaya is the capital of the representatives in Indonesia second largest, cities with place strict business competition. One of the ways is the culinary business began to get a bit from street vendors five to a restaurant starry five. Tavern the cowboy burger Surabaya is a place of research. The purpose of this study is to find how big the influence of the product quality, the location and facilities to consumer interest in buying.This is kind of research quantitative research. Population research is the consumers tavern the cowboy burger Surabaya. While a total 100 respondents sample by using the method the sampling method of accidental and collecting data on the use of questionnaires. Data analysis techniques used in this research was multiple linear regression analysis. The result of the research indicated that, the product quality, the location and facilities have a strong impact in together – the same against the consumer interest in buying in tavern you see, cowboys burger Surabaya. Based on a conclusion, expected tavern the cowboy burger Surabaya strategic location could pay more attention, to affect the interest of consumers low purchasing.Keywords: quality products, location, facilities, interest in buying consumers.
Analisis Pengaruh Electronic Word of Mouth Instagram terhadap Minat Pembelian dengan Studi Kasus pada Restoran Mie Akhirat Cabang Darmo Surabaya Ahmad, Ifan; Novaria, Rachmawati; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2349

Abstract

This study entitled "Analysis of Effect of Electronic Word of Mouth Instragram to Purchase Interest in the Case Study in Mie Restaurant Hereafter Branch Darmo Surabaya". This study aims to find out is there any influence of Electronic Word of Mouth Instragram the interest in the purchase and the truth of the indicator variable economic incentive Electronic Word of Mouth dominant influence on consumer pembellian interest. The population in this study is the consumer direct outlet Citarum Mie Hereafter Jln 2, Darmo, Wonokromo, Surabaya encountered during a predetermined period.          Electronic variable used is the word of mouth that consists of concern for others, expressing positive feelings, helping the company, and economic incentives as the independent variable and Interest Purchase as the dependent variable.         In conclusion, as follows: (1) Partially concern for others is not positive and significant effect on the interest shown by the value of the purchase of t = - 0.0385. and sig. 0.701 (2) Partially expressing positive feelings are not positive and significant effect on the interest shown by the value belli t = -0.025, and sig. 0.980, (3) Partially helping the company, positive and significant impact on the buying interest is indicated by the value t = 2.476. and sig. 0.015, (4) Partially economic incentives and significant positive effect on the buying interest is indicated by the value t = 3.508 and sig. 0,001 (5) economic incentives dominant influence on buying interest and value adjusted R2 of 0.384. This means a 38.4% interest in buying explained by concern for others, expressing positive feelings, helping the company, and economic incentives, while 61.6% is explained by other variables not examined in this study.  Keywords: Electronic word of, concern for others, expressing positive feelings, helping the company, and the economic incentive, interest in purchasing
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA Segara, Afifa Ayang; Novaria, Rachmawati; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3001

Abstract

This study aims to determine whether there is an influence between entrepreneurial orientation variables and product innovation on company performance. The method of this research is quantitative research. The population in this study is 78 employees at Amanda Brownies Surabaya who are still active working until now 2019. Using a non-probability sampling method with a purposive sampling technique with the terms Amanda Brownies employees who are in the area of Surabaya until 2019 are still actively working at Amanda Brownies . Using the solvin formula approach, the sample was 65.27 which was then rounded up by the researcher to 66 respondents. Data collection techniques using questionnaires (questionnaires). The results of the analysis of this study indicate that first, partially the value of t count> t table (4,557> 1,997) with a significant value for the value of entrepreneurial orientation is 0,000 smaller than the probability value of 0,05, or the value of 0,000 <0,05. Thus indicating that entrepreneurial orientation has a positive and significant influence on company performance. Second, partially the value of t count> t table (1.004> 1.997) with the value of Sig. for the product innovation value is 0,000 smaller than the probability value of 0.05, or the value of 0,000 <0,05. Thus indicating that product innovation has a positive and significant influence on company performance. Third, simultaneously the value of F count> F table (446,293> 3.14) with a significant value of 0,000 <0,05. From these results it can be interpreted that F count> F table, it can be concluded that entrepreneurial orientation and product innovation simultaneously have a significant effect on company performance. Keywords: Entrepreneurship Orientation, Product Innovation, and Company Performance
PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI KOTA SURABAYA Permana, Moh Haris Indra; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2324

Abstract

Perception of a product that is good and positive from consumers can be built through the brand. Manufacturers should be able to build brand their products as best as possible so that consumers can be loyal to a product that has been marketed as a strong brand will be able to change consumer behavior. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The target population of this research is in the Hitech-Mall Surabaya with Laptops ASUS and samples of the population in this study were 100 Correspondent of the Asus laptops in Hitech-Mall Surabaya, while the method of sampling was done by using a non-probability sampling by means purposive sampling multiple regression Analysis. Results from this study showed that variables Brand Awareness and Quality Perception partially significant effect on purchase decision. It is known from tcount Brand Awareness by 4054 greater than ttable (1.9847), so the research hypothesis which says "no brand awareness influence on purchasing decisions Asus Laptop in Surabaya", can be declared acceptable. And tcount Quality Perception by 8909 greater than ttable (1.9847). so the research hypothesis which says "no influence on purchasing decisions perceived quality Laptop Asus in Surabaya", can be declared acceptable. Keywords: Brand Awareness, Perceived Quality and Purchase Decision
ANALISA KOMPETENSI WIRAUSAHA DAN STRATEGI DIFERENSIASI PRODUK UNTUK MENINGKATKAN PERFORMA USAHA Firmansyah, Alif; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2695

Abstract

The author conducts research with the title "Entrepreneurship Competency Analysis and Product Differentiation Strategies to Improve Business Performance" to find out how the application of competency standards and product differentiation strategies are applied to improve business performance in SMEs 9996 Kriya Daun Workshop.This study used descriptive qualitative method. Data obtained through observation, interviews and subsequent documentation studies were analyzed using a deductive mindset.The results of the analysis of the 9996 Kriya Daun Workshop Craft has good competence. But there are still things that are less effective such as in terms of organizing and maximizing media for marketing. Product Differentiation Strategy applied has also had a good effect on the performance of the business being run. Evidenced by the ability of MSMEs to penetrate the export market, and business continuity in competing in markets that have been running for 22 years.Keywords: Entrepreneurship Competence, Product Differentiation Strategy and Business Performance
Analisis Faktor Yang Mempengaruhi Alumni Universitas 17 Agustus 1945 Surabaya Untuk Menjadi Seorang Entrepreneur Syahbuddin, Denna; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4057

Abstract

Aims of this study was to determine the effect of internal factors and external factors on the interest of alumni of the university of 17 Agustus 1945 (UNTAG) Surabaya for entrepreneurship. The population in this study was University of 17 Agustus 1945 Surabaya alumni who became an entrepreneurs with a sample size of 80 people. Sampling was done by nonprobability sampling method with accidental techniques (accidental sampling). Data from respondents were collected through distributing questionnaires that had been tested for Validity and Reliability Tests. From the validity test, the r value of all questions is bigger than the value of r-table (0.361), so it could be stated that the questionnaire is valid, and from the reliability test, the cronbach alpha value of 1,000 was obtained so that it could be concluded that the questionnaire was reliable. Data were then analyzed using the Regression Test using SPSS version 16.0. Regression testing obtained a sig value of 0,000, this indicates that the Internal Factor (X1) and External Factor (X2) variables have a significant effect on entrepreneurial interest (Y), in addition the R square value (R2) was 0.910 or could be expressed that 91% UNTAG alumni entrepreneurship is influenced by internal and external factors. From these results it can be concluded that both Internal (H1) and External (H2) or both (H3) Factors have a significant effect on UNTAG's alumni entrepreneurship interest.Keywords : Internal Factor, External Factor. Entrepreneurship Interest
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS ELIZABETH DI SURABAYA TIMUR Suryandari, Septi Eka; Maduwinarti, Ayun; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2159

Abstract

Elizabeth bag products are brand bag that has become the symbol of “prestige” for lovers bags. A brand bags are already quite prominent in Indonesia. In this study tried to see how much influence variable product design and quality of the purchasing decision. The sample used was the visitors who shopped in the store bag Elizabeth Surabaya and aged 18 years and older. The results showed the product design and product quality and significant positive influence on purchasing decisions and product quality vareabel the dominant influence on the purchase decisions. Keyword: Design product, quality product, purchasing decisions
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH TWITTER TERHADAP KEPUTUSAN PEMBELIAN Fatmasari, Fitri; Novaria, Rachmawati; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2283

Abstract

Progress is rapidly increasing social media development in line with advances information technology. Sharing of experiences between the consumer of a product can be done through the online media that can be accessed by other potential customers and are able to influence the purchase decisions of these products. This study aims to analyze the influence of electronic word of mouth Twitter on purchasing decisions at Restoran Mie Akhirat, Surabaya. Social media is a very fast growing Twitter, Twitter large number of potential users in conducting marketing activities. Methods of analysis used in this study is multiple regressions analysis. The results showed that the electronic word of mouth Twitter has a strong influence on purchasing decisions at Restoran Mie Akhirat, Surabaya.Keywords: electronic word of mouth, social media marketing, purchase decisions
Co-Authors A.A. Ketut Agung Cahyawan W Agus Eko Sujianto Agus Eko Sujianto Ahmad, Ifan Ana R, Adelina Erlinda Andria Marchelia Arief Darmawan Astuti, Aryani Puji Ayun Maduwinarti Bambang Kusbandrijo Burhan Bungin Cendyta, Gloria Patri Coanto, Vicky Valdian Dewi Mariana, Dewi Dina Karlinawati Fadhillah, Islah Firmansyah, Alif Fitri Fatmasari Fitri Norhabiba, Fitri Khumairoh, An Nisa Kodrat Kodrat M. Kendry Widiyanto Maruta, IGN Anom Maruto, IGN Anom Mulyati, Awin Mulyati, Diana Juni Nadia Ayu Deviani Nasution, Ute Chairuz Novianto, Tonny Permana, Moh Haris Indra Pujianto, Agung Pujianto, Agung Rohimah, Afifatur Royan Khusnul Arief Rudy Handoko Sadono, Teguh Priyo Safitri, Lidya Alfianti Segara, Afifa Ayang Setyadi, Anugerah Sri Andayani Sri Riris Sugiyarti Sudaryanto, Edy Sugiono, Ilyas Sugiyarti, Sri Riris Suko Istijanto Suryandari, Septi Eka Susanto, Frengki adi Suwardi Suwardi Suwardi, Suwardi Syahbuddin, Denna Tjahjono, Endro Trio Saputra Ute Ch. Nasution