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Suyanto "
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PENGARUH IKLAN NIVEA #EXTRACARE TERHADAP KEPERCAYAAN DIRI PEREMPUAN DI KOTA PEKANBARU Almira Shalsabila; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Advertisements on various social media which are now also one of the most effective and efficient commercial platforms. According to the Selective Influence Theory, the same advertising persuasion will go through a process of selectivity in each audience, which in turn will shape product purchasing decisions and attitudes. In distributing advertisements and marketing products, it takes a message, concept or media that effectively influences others to be interested in the products we market or remember advertisements that are marketed well. In this case, the ad from Nivea #ExtraCare comes with a different advertising concept andp message. This study aims to determine the effect of #ExtraCare nivea advertisements on women's self-confidence.The method used in this research is quantitative research methods, and the type of research approach used is a survey. The sampling technique used is random sampling of 100 respondents obtained through the Slovin formula. The data analysis method used is simple linear regression, t test, and testing the coefficient of determination.The results of this study are: there is an effect of advertising on self-confidence in women in the city of Pekanbaru, seen from the results of the t-test analysis, it is proven that tcount (advertising) is 9.337,> t table 1.983, then Ha is accepted and Ho is rejected. The magnitude of the influence of advertising on self-confidence is 37%, this can be seen from the test results of the determinant coefficient, rcount is known to be 0.610, then to find out how much influence variable X has on Variable Y by using the determinant coefficient r2. From the calculation results obtained 37.2% rounded up to 37%. With a fairly strong category and the remaining 63% is influenced by other factors. Keywords: Advertising, Nivea and Self Confidence. 
PERANAN ALIANSI JURNALIS INDEPENDEN PEKANBARU DALAM MENSOSIALISASIKAN LITERASI BERITA DI KOTA PEKANBARU Yuri Yolanda; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Technological developments are becoming very fast in the current era of globalization, especially in telecommunication media. The process of exchanging messages becomes very easy to do with the support of the internet network. However, the development of information technology today raises things that have a positive and negative impact, especially on online media. This study aims to find out how communication strategies and implementation of AJI Pekanbaru in conducting socialization activities about news literacy in Pekanbaru City. This research uses qualitative research methods with 3 informants selected through purposive technique. Data collection is done through observation, interview and documentation. To test the validity of the data writer used the method of extension of participation and triangulation. The results of this study indicate that as an organization engaged in the press, AJI has an important role in providing an understanding of news literasi especially in Pekanbaru City. AJI communications strategies such as by determining the audience who became participants in the activities to be held, determine the media strategy to help disseminate information from the activities to be held, preparing strategy messages or materials that will be described in the activity and determine the communicator strategy that is choosing someone who are competent to deliver material in accordance with the activities that have been declared. Implementation of AJI Pekanbaru in socialization is divided into two types, namely formal and informal. Implementation of socialization on news literacy in the formal form conducted by AJI Pekanbaru in seminars or workshops held by AJI or other agencies that make AJI as a resource in its activities. Socialization in informal form conducted by AJI Pekanbaru in the form of relaxation discussion with citizen journalism and some journalistic organization that exist in school and at university in Pekanbaru City.
ANALISIS RESEPSI E-WALLET DALAM VIDEO IKLAN DANA DOMPET DIGITAL INDONESIA PADA MAHASISWA PEKANBARU Reza Rinaldi; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Digital wallets are currently a trend in various countries including Indonesia, which has led to digital transactions in various groups, including one of the Pekanbaru students. Students as media audiences accept many habits of transacting digitally from advertisements in the media. For example, through a video advertisement for the Dana Dompet Digital Indonesia which is currently in demand in Indonesia regarding digital wallet transactions. Students who watch the advertisement video have a new habit of transacting in various ways that can affect the extent to which digital wallets can be adopted in everyday life for transactions. This study aims to determine the dominant position of reading, negotiated reading and oppositional reading of Pekanbaru students towards the new transaction habits of E-wallet users in the video advertisement of the Dana Dompet Digital Indonesia on Youtube          This research uses descriptive qualitative research that focuses on e-wallet user receptions. The research data was obtained through interviews, observation and documentation with five informants who were selected using purposive techniques, namely Adinda, Naila, Fajri, Fariz and Yuris. The data analysis technique used is the reception analysis method which consists of data collection, analysis and interpretation of reception data. Meanwhile, the data validity checking technique used source triangulation.            The results of the first study were that four informants had dominant perceptions of e-wallet applications and one informant had negative perceptions of the application. Second, the five informants perceive the location of the transaction and the scene in the advertisement as negotiated. Third, none of the informants received an oppositional view of the video advertisement for Dana Dompet Digital Indonesia. The difference in how informants perceive e-wallets is due to several factors, namely age, education, experience and culture, which can also distinguish the way informants perceive e-wallets. Key words: Reception Analysis, E-wallet.  
REPRESENTASI MAKNA PESAN MORAL DALAM LIRIK LAGU “ESOK KAN BAHAGIA” KARYA D’MASIV Dery Wandi AL; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In a work of music there are elements that are important in addition to musical arrangements. One of the most important things in a music is the existence of the lyrics of the song. Through song lyrics written by listeners songwriters are invited to interpret through the brain that stores experience and knowledge an process it as a basic foundation in digesting the beauty of the song lyrics. This study aims to express the meaning of denotation, connotation, an the myth of moral messages contained in the lyrics of Esok Kan Bahagia.Research method used is semiotics analysis of Roland Barthes. Research uses a qualitative-interpretative from of research. The subject of this research is the lyrics of Esok Kan Bahagia. The object of research is the meaning of denotation, connotation, and myths in the lyrics of Esok Kan Bahagia. In data collecting researcher using documentation technique, an literature study.The result of the research slow that the lyrics of Esok Kan Bahagia tune present the meaning of the moral message that is seen directly from the meaning of denotation, connotation, and myth in every lyrics of the song. Moral message in the lyrics of Esok Kan Bahagia song that is moral message of human relationship with god in the form of sincerity and always grateful to him. Human moral message with humans in the form of an invitation to fight and spirit. Human moral message with human person in the form of optimistic and more patient.
PENGARUH ELECTRONIC WORD OF MOUTH BEAUTY VLOGGER WARDAH ONE BRAND MAKEUP TUTORIAL FATYA BIYA TERHADAP MINAT BELI PRODUK WARDAH Atika "; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Various types of videos but one that is often encountered is a video about beauty vlog which contains beauty things, appearance also beauty tips and tricks from a beauty vlogger. One of them is Fatya Biya, a beauty vlogger who has been active since 2015. The videos she uploads are related to beauty and appearance, tutorials, tips and tricks on makeup. One of her very popular video is Wardah One Brand Makeup Tutorial which leads to one of the top of the search on Youtube if you want to look for makeup tutorials using a brand called Wardah.The purpose of this research is to find out how much influence electronic word of mouth Wardah One Brand Makeup Tutorial Fatya Biya toward purchase intention Wardah product.This research was also conducted with an explanative quantitative method with non-probability sampling technique and using the Slovin formula which obtained a sample of 100 respondents. After deploying the questionnaires through Google form, the researchers analyzed the data using the SPSS for Windows application  version 25.Based on the results of a simple linear regression analysis, the results of the coefficient value in the study is Y = 9,703 + 0.406 X. The constant number (a) is 9,703 and the variable coefficient of electronic word of mouth beauty vlogger Wardah one brand makeup tutorial Fatya Biya is 0.406. Where, Ho is rejected and Ha is accepted with a significance level of 0.000. If the significance level is smaller than the significance level of 0.05, it can be concluded that there is an effect between Wardah's electronic word of mouth beauty vlogger one brand makeup tutorial Fatya Biya on the interest in buying Wardah products. The coefficient of determination or R square (R2) in this study is 48.2%, which shows the influence of electronic word of mouth beauty vlogger Wardah one brand makeup tutorial by Fatya Biya on buying interest in Wardah products is in the moderate category. Keywords: Electronic Word of Mouth, Beauty Vlogger, Purchase Intention, Wardah
KESENJANGAN KEPUASAN PENGGUNAAN APLIKASI LINE DAN BLACKBERRY MESSENGER DI KALANGAN MAHASISWA ILMU KOMUNIKASI DI PEKANBARU Syarifah Fathimy Azizah; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Developing of technology nowdays making interaction can be do with internet connection site such as social media. Line and blackberry messenger is application more used than other aplication in Indonesian. Purposes of this research is to know about sastifaction different when using Line and blackberry messenger application.This research using quantitative approach, the writter use unknown population totally sample to 96 respondents which are selected accidental sampling. To know how gratification discrepancy using comparative mean. The theory of Uses and Gratification, developed by Phillip Palmgreen is applied to analyze the result.The results of this research showed users application Line and blackberrry messenger obtained sastifaction different and results of comparative mean obtained GS Line 2,9638 and GS blackberry messenger 2,8805, results GO line 2,9419 and GO blackberry messenger 2,8100. Result gratification discrepancy line 0,0219 and blackberry messenger 0,07048 that means discrepancy blackberry messenger smaller than line. Line higher than blackberry messenger.Keywords: Gratification Discrepancy,gratification sought, gratification obtained, Line, blackberry messenger
IMPLEMENTASI KODE ETIK JURNALISTIK PADA FOTO JURNALISTIK DALAM RUBRIK HUKUM KRIMINAL DI PORTAL BERITA RIAUAKTUAL.COM Herdi Amdika Deap; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Journalistic Code of Ethics is a directions for journalists in carrying out their duties and responsibilities. The riauaktual.com news portal still uploads photos of the faces of crimes without disguising the faces of their identities which violates the rules of the Journalistic Code of Ethics. This study aims to determine the implementation of the journalistic code of ethics on photojournalism in the hukum kriminal rubric on the riauaktual.com news portal based on the theory of social responsibility as well as the obstacles encountered in the implementation of this journalistic code of ethics.This research uses descriptive analysis with a qualitative approach. The subjects involved in this study were determined using a purposive sampling technique consisting of the Editor in Chief of riauaktual.com, the Chairman of the Pekanbaru regional Aliansi Jurnalis Indonesia (AJI), the Chairman of the Pekanbaru Regional Pewarta Foto Indonesia (PFI), the riauaktual.com journalist and 2 (two) readers. The data analysis technique used interactive model analysis by Miles and Huberman.The results showed that from January to March 2020 there was a journalistic code of ethics which was associated with presumption of innocence. Displays 13 journalistic photo uploads showing the face of the suspect without disguised so that his identity can be easily identified. The news portal riauaktual.com was inconsistent in its uploads, which is there were photos that matched with journalistic code as a presumption of innocent and some were not. There is negligence and lack of control over news uploads on the riauaktual.comnews portal. Obstacles in implementing this journalistic code of ethics include the lack of control over news uploads on riauaktual.com the news portal, journalists who are negligent in carrying out the journalistic code of ethics and weak sanctions for violations of journalistic code of ethics  Keywords: implementation, Journalistic Code of Ethics, Photo Journalism, riauaktual.com news portal, theory of social responsibility
RESPON PENDENGAR PROGRAM MORNING MARKET DI RADIO MANDIRI FM PEKANBARU Dedi Alpian; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Radio is a medium of mass communication are considered quite effective in delivering the message. Radio has become a very important part in the lives of people who are aware of the information. Mandiri FM radio is one private radio station in Pekanbaru that has several programs that gave the information to the needs of the community. Mandiri FM radio programs Morning Market which aims to inform about the food prices, traffic, flight at the airport Sultan Syarif Kasim II Airport in Pekanbaru directly inform the field. This study aims to determine the response of listeners to the radio program Morning Market, Mandiri FM Pekanbaru and how the process of presenting a program on Radio Morning Market Mandiri FM Pekanbaru.This research uses a qualitative methods with a descriptive approach. The research was conducted at the Radio Mandiri FM, Tuanku Tambusai street, 7th Pekanbaru with the object of study is the response of listeners in radio program Morning Market Mandiri FM, and the subject of the study is the entire informant who meet the research needs of the Program Manager Mandiri FM, announcer, reporter, and six programs listener Morning Market informant retrieval technique using purposive technique. techniques of data collection in this study using direct observation of spaciousness as well as in-depth interviews and documentation.The results of this study indicate that the first listener response to the Morning Market program, it is useful and necessary for listeners on the morning activities. Market Morning program to discuss three main topics on a daily basis that information about food prices, traffic and flight schedule information at the International Airport Sultan Syarif Kasim II Pekanbaru reported directly. Given the information on the listener program Morning Market traders helps them to know about the food prices as the market price of rice, meat, vegetables, fruits, for the avoidance of congestion and listeners know flight schedules. Both the process of presenting the Morning Market program on Radio Mandiri implemented through stages ranging from the determination of the location of the market, information retrieval and report directly connected to the studio.Keyword : Listener Response, Radio, Program Morning Market
PENGARUH MOTIF MENONTON PROGRAM BERITA “WARTA RIAU” TELEVISI REPUBLIK INDONESIA (TVRI) TERHADAP KEPUASAN INFORMASI MASYARAKAT DI KELURAHAN LABUHBARU TIMUR KECAMATAN PAYUNG SEKAKI PEKANBARU Lasmawati "; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Mass media especially television has choosen by audiences to get information. It is important role for television media to survive on their existence displayed programs which attract the audiences. The audiences needs of information media if fulfilled by impressions on mass media. According to uses and gratification theory explained about audiences rights to choose on which media that could fill their needs after consumed it. Television station in Indonesia using rating system as reference on making news program, nevertheless these rating system does not necessarily measure the satisfaction of audiences. To determine the audiences satisfaction with gratification sought and gratification obtained. The purpose of this research was to determine how much influence the motive watch news program “Warta Riau” Televisi Republik Indonesia (TVRI) for satisfaction of the information society in East Labuhbaru Subdisdrict Payung Sekaki District Kecamatan Pekanbaru.This research used quantitative methods with descriptive explanation. Researcher collected data using questionnaires. The study site is in East Labuhbaru Payung Sekaki Kecamatan District Pekanbaru. The sampling is done by using accidental sampling, with unknown population formulas and got 100 respondent. To figure out how big this two variable relate researcher using correlation analysis person product moment. Meanwhile for processing questionnaires data is done with statistic of service solution (SPSS) programs windows version 22.This study has shown that the effect watching motive of news program “Warta Riau” Televisi Republik Indonesia (TVRI) for satisfaction society of East Labuhbaru Payung Sekaki Subdistrict Pekanbaru. That the value R = 0,631 and the coefficient of determination (R2) = 0,398, which implies that the effect of independent variable (motive) on the dependent variable is 39,8 %, while the rest 60,2 % got influenced by other factors outside variable. This showing that level of significance is 0,001 smaller than α = 0,05 it means the effect to satisfaction based on motive variable is 39,8 % which categorized low influence.Keyword : influence, motive, program, satisfaction of the information
KONSTRUKSI REALITAS HIJAB PADA WANITA MUSLIMAH DALAM FILM “99 CAHAYA DI LANGIT EROPA” Rizka Fitri; Suyanto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Hijab became a way of life for the society. By the increasing spread of hijab users the world fashion industry, this situation looks natural and elegant. Style with modern hijab is now constructed by mass media. In accordance with Islamic themes in film 99 Cahaya di Langit Eropa gave an overview of Islamic lifestyle on society. But in this film there is a difference from other Islamic-themed films. In this film forming new thinking that a Muslim woman could looks beautiful by using the makeup and dress up with various models of clothes are a trend in public area but still wear hijab. So this study was aimed to determine the construction of hijab reality on Muslim women in film 99 Cahaya di Langit Eropa (part 1 and part 2) and the viewpoint from the viewers.This study uses descriptive qualitative method which were analyze through by semiotics of Charles Sanders Pierce. Data collection techniques has been used observation of audio/dialog and visual display in the film 99 Cahaya di Langit Eropa (part 1 and part 2), documentation, and interviews using purposive sampling technique.The results of this research indicated that there were some construction of reality in the film 99 Cahaya di Langit Eropa (part 1 and part 2). First, Hijab was using as the identity of Muslim women, hijab can ennoble of Muslim women, hijab can prevent women from male disorder which are unresponsible, hijab able to strengthen of social control, hijab realize women have a good character, and women can look fashionable while still wearing the hijab. Second, the viewpoint from audience about the film is the film depicts the hijab that doesn’t comply with Islamic law, that supposed to be become simple and inconspicuous.Key words : Construction of Reality, Hijab, Muslim Woman, Film, Docu-Drama
Co-Authors Abdul Aziz Ade Fadhli Afifah Noor Khairani Agidatul Izzah Almira Shalsabila Amru Sofian Ananda, Nadia Andreyano, Dimas Annajmi " Aqsa Rahardian Atika " Ayu Wulandari Azizah " Azizman Saad Bynton Simanungkalit Celine Hartati Charla Syafefi DARA ADILA SANDY Dea Rezki Gerastri Dedi Afandi Dedi Alpian Dery Wandi AL Dewi Latifah Dhita Natasha Dwiriyanti H Dian Filzah Aytis Didik Syahputra Diomena " Dirayati Rahmatina Dita Widia Pangestika Dwino Setyo Moreaz Dwipa Dhurandhara Erwin Syahputra Fadel Muhammad Fallantra, Renny Ilda Fatmawati " Feryandes Rozialta Fikri Efendi Fitra Annisa Fitri Yanti FUJI RAHAYU Gilang Pradigdo Gusti Santi Nandra Gustiawansyah, Muhammad Haikal Hadi Yusri Hamdani Junan Hanifan Fauzi Harits Arazu, Harits Harla Nursyahra Harry Anofrina Heni Haryani, Heni Herdi Amdika Deap Hermanto " Huda Nuri Suraya Iklima Asiah Ilhami Romus Imelda Aldinur Aritonang, Imelda Aldinur Indah Sari Intan Komala Sari Ira Widya Jahri Jimmy Ricardo Panjaitan Juli Efendi Laili, Filna Laode Burhanuddin Lasmawati " LIDYA AFNAL Lilly Haslinda Lintang Dwi Utari, Lintang Dwi Lopiana Kristina M. M. M. Taufiq Hidayatullah Malfi Sahrin Maria Ulfa Maya Savira Mhd Dandy Alexander J.A Miftah Azrin Muhammad Faula Azmi Muhammad Octa Pernadi, Muhammad Octa Muhammad Zulfikar hsn Ihsan Mukmini Rahman Nadia Septi Nadya Fitriana Nelli Sapitri, Nelli Nestina " Nia Mustika Nila Jumiatri Asman Nova Puspita Hanum Nurul Anissa Nurwahidah " Nuzila Fitria, Nuzila Odna Nofri Yanti Paramitha, Suha Prakoso, Agil Syafni Prihandini. CH Punty " Rahmad Bakri Rahmadi Saputra, Rahmadi Refica Dewita Sarmen Regina Putri Riandes Reko Aditia Resmi Debby Reza Rinaldi Ricky Rusydi Satriawan Ridha Faisal Ridha Faisal Rifqi Rahmadhan Ristiani, Ristin Rita Endriani Rizka Fitri Rizki Widiyawati Rohani Lasmaria Simbolon Rohani Lasmaria Simbolon, Rohani Lasmaria Ryzka Aulia Nissya Sarizalia Plantika Ginting Shabrina Sari Medina Shinta Puja Tilusari Shinta Seftiani Sikza Linda Sari Silmi Hanifa Sintia Devi Siregar, Dian Prima Siska Rahayu Permata Bunda Siti Mona Lestari Amelia Lestari Sri Endah Riestina Sri Indah Desmarita Sri Melati Munir Stifani Realdi Sucie Nella Ardilla Surya Hajar FD Syahdan Siregar Syarifah Fathimy Azizah Tilawati Rosel Tri Mayasari, Tri Tuko Gustari Lisa Tuti Restuastuti Ulfadilah " Ulfha Tri Hardianti Vika Gusria Putri Wasinton Ristua Butar-butar, Wasinton Ristua Wendi Kurniawan Widya Syah Fitri Wijiati " Windi Pradini Wiwit Ade Fidiawati Wulan Fitria Yanti Ernalia Yanti, Tamara Putri Yohanna Amanda Yunita Aria Ningsih Yuri Yolanda Yuyu Aprila Zuhirman "