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All Journal Litera Jurnal Bahasa dan Sastra Indonesian Journal of Applied Linguistics (IJAL) Lingua Jurnal Bahasa dan Sastra BAHASA DAN SASTRA Lingua Cultura Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia English Review: Journal of English Education KEMBARA Indonesian Language Education and Literature RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Diksa : Jurnal Pendidikan Bahasa dan Sastra Indonesia Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya EDUKATIF : JURNAL ILMU PENDIDIKAN Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Stilistika: Jurnal Pendidikan Bahasa dan Sastra Jurnal Pendidikan dan Konseling Scope: Journal of English Language Teaching Jurnal Pena Indonesia Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Educenter: Jurnal Ilmiah Pendidikan Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Jurnal Pendidikan Progresif DIMASATRA BAHASTRA
Dadang S Anshori
Universitas Pendidikan Indonesia
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : BAHASTRA

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Preservation of Indonesian language Buttonscarves and Erigo in public spaces (Implementation of Law Number 24 of 2009 and PERMENDAG No. 73/M-Dag/Per/9/2015) Silvia Ratna Juwita; Dadang S Anshori; Dadang Sunendar; Asiyah Kuwing
BAHASTRA Vol. 43 No. 1 (2023): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v43i1.299

Abstract

The study in this article describes the application of regulations on the use of the Indonesian language on trademarks already contained in Law Number 24 of 2009 which is supported by PERMENDAG No. 73/M-Dag/Per/9/2015 on local fashion products that enter the international market. The aim is to map the application of the use of the Indonesian language that has been carried out by local fashion products that are worldwide because it can help efforts to develop Indonesian into an international language. This study uses a qualitative approach with descriptive analytical specifications and aims to provide a comprehensive, detailed and systematic description. The data is taken from the official website pages of two local fashion product brands that are worldwide, Buttonscarves and Erigo. It was found that Buttonscarves did not fulfill the application of the use of the Indonesian language regarding the trademark name due to the use of the English word to make the Buttonscarves brand more easily accepted in the international market, while for Erigo it cannot be said that it is fulfilled/not because it is not part of the Indonesian word contained in in the Kamus Besar Bahasa Indonesia (KBBI).
Co-Authors Aceng Ruhendi Saifullah Ade Kusnan Afandi Algina Shofiyatul Husna Andoyo Sastromiharjo Asiyah Kuwing Dadang Sunendar Daffa Imam Naufal Deri Wan Minto Fadlilah, Afi Faradilla Intan Sari Fuadin, Ahmad Hernawan Hernawan Indah Pujiastuti Irawati Irawati Jatmika Nurhadi Juni Syaputra Khaerudin Kurniawan Khilda Mufida Ramadhan Lati Andriani Lia Fitriyani Muhammad Zulfadhli Nuny Sulistiany Idris Nurhadi, Jatmika Nurul Khairani Abduh Rohayati Rohayati Rudi Adi Nugroho Silvia Ratna Juwita Sumiyadi Sumiyadi Sunendar, Dadang Syihabuddin Syihabuddin Tiara Vidya Amalia Utami Dewi Pramesti Vismania S. Damaianti, Vismania S. W. Winingsih Welly Nores Kartadireja