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All Journal JURNAL ECONOMIA JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan Bisnis dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Computer Science and Information Technologies ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pendidikan Islam International Journal of Information System and Innovation Management
Astri Ayu Purwati
Institut Bisnis dan Teknologi Pelita Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences

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Leadership Style, Motivation, and Organizational Culture on Job Satisfaction and Teacher Performance Lindawati Sirait; Sudarno; Achmad Tavip Junaedi; Astri Ayu Purwati; Mazzlida Mat Deli
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.94

Abstract

The purpose of this study was to determine and analyze the influence of leadership style, work motivation, organizational culture on job satisfaction and teacher performance at the Taruna Andalan School of the Kerinci Citra Kasih Foundation. The population of this study were all teachers at the Taruna Andalan School as many as 85 people. While the sample technique used is the saturated sample technique. Where this technique all members of the population are sampled. Based on the sampling technique, the sample of this study was set at 85 samples. The data analysis technique in this study used descriptive analysis and PLS structural equation model (SEM) analysis. The results of this study indicate that leadership style, work motivation, organizational culture have a positive and significant impact on teacher job satisfaction. Leadership style, job satisfaction have a positive and significant impact on performance. Meanwhile, work motivation and organizational culture are not significant on performance. The results of the intervening research are very interesting to study further because the variables that have an influence tend to be related to the characteristics of the teachers at the Taruna Andalan School. Leadership style, work motivation and organizational culture have no significant effect on teacher performance. For further researchers, it is expected to replace other variables if they want to examine the same object.
Pengaruh Profitabilitas, Leverage dan Likuiditas Terhadap Harga Saham Pada Sektor Institusi Keuangan Yang Terdaftar Di BEI Periode 2018-2022 Juni Oftariani Rajagukguk; Khomeiny Yunior; Astri Ayu Purwati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2342

Abstract

Penelitian ini dilaksanakan guna memberikan bantuan pada investor pemula ataupun investor yang telah berinvestasi dalam pengambilan keputusan berinvestasi dalam pasar modal dengan melakukan analisis efek rasio keuangan suatu perusahaan pada harga saham yang terkait. Ketika menganalisis, terdapat beragam rasio keuangan dengan peran yang berbeda-beda yang dapat diterapkan. Pada penelitian ini rasio yang digunakan, diantaranya yakni Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR) menjadi variabel independen serta harga saham menjadi variabel dependen. Sampel diambil dengan teknik purposive sampling pada total sampel yang didapatkan 10 perusahaan dari total populasi sebanyak 16 perusahaan di sektor institusi keuangan yang terdaftar BEI pada rentang tahun 2018-2022. Dalam pengujian hipotesis yang diaplikasikan yakni menganalisis regresi linear berganda, uji t serta uji F. Maka diperoleh hasil yakni secara simultan (bersamaan) ROA, DER, dan CR yang merupakan variabel bebas memengaruhi harga saham pada sektor institusi keuangan yang tercatat di BEI dengan rentang tahun 2018-2022 yang menjadi variabel dependen. Selain itu, adapun hasil uji hipotesis parsial pada riset ini diperoleh hasil bahwasannya secara parsial ROA memengaruhi harga saham dalam sektor institusi keuangan yang terdaftar pada BEI tahun 2018-2022, sedangkan DER tidak memengaruhi harga saham di sektor institusi keuangan yang tercatat pada BEI tahun 2018-2022 dan CR memiliki pengaruh pada harga saham di sektor institusi keuangan yang tercatat di BEI  periode 2018-2022.
THE EFFECT OF SERVICE QUALITY AND TRUST ON CUSTOMER SATISFACTION AND LOYALTY AT PT. AGUNG TOYOTA HARAPAN RAYA PEKANBARU Armawi Fauzi Nasution; Surya Safari SD; Astri Ayu Purwati; Harry Patuan Panjaitan
International Conference on Business Management and Accounting Vol 1 No 1 (2022): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v1i1.2754

Abstract

This study aims to analyze the effect of service quality and trust on customer satisfaction and loyalty at PT. Agung Toyota Harapan Raya Pekanbaru. This research is a quantitative research by distributing questionnaires to respondents. The populations in this study were customers who bought a car and used regular service at PT. Agung Toyota Harapan Raya with a total of 1,478 people. The sample calculation technique used the slovin formula, so the number of samples in this study was 100 people. The sample selection method in this study used the incidental technique, namely the determination of the sample based on chance. The data analysis deployed Structural Equation Modeling (SEM) utilizing SmartPLS 3.0 application. The results of this study indicate that service quality has a positive but not significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer loyalty, trust has a positive but not significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer loyalty.
EFFECT OF RELATIONSHIP MARKETING, STORE IMAGE, AND COMPLETENESS OF PRODUCTS TO CUSTOMER LOYALTY THROUGH TRUST AS VARIABLE INTERVENING (STUDY ON PAKNING JAYA TRADE BUSINESS) Kevin Adrian; Astri Ayu Purwati; Sarli Rahman; Mazzlida Mat Deli; Mujtaba M. Momin
International Conference on Business Management and Accounting Vol 1 No 1 (2022): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v1i1.2822

Abstract

The level of competition in the business world is already considered very tight in Indonesia because every business tries to attract market share in order to retain consumers and attract new consumers. Therefore, it is necessary to carry out various efforts through market strategies in order to win the competition and ultimately achieve business objectives. One aspect of taking part in a change is the public's demand for loyalty. This study aims to determine and analyze the effect of Relationship Marketing, Store Image, and product completeness on consumer loyalty through Trust as a variable intervening in the Pakning Jaya trading business. The number of respondents used in this research is 100 respondents who shop at Pakning Jaya trading business. The research analysis technique used in this research is Accidental Sampling analysis using descriptive analysis and multiple linear regression with the help of PLS software. From the tests that have been done, it can be seen that Relationship Marketing, Store Image, and product completeness have affected customer loyalty to consumers of Pakning Jaya's trading business.
ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION Hamzah Hamzah; Miftah Syarif; Astri Ayu Purwati; Sudarno Sudarno
Jurnal Aplikasi Manajemen Vol 21, No 3 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.13

Abstract

In the current era, schools founded by private parties are increasing. Of course, it increases the competition between these private and public schools. Schools with international concepts, for example, have also become many choices for prospective students. Besides that, religion-based schools such as Christian, Buddhist, or Islamic schools are also an option now. For this reason, this study aimed to analyze the role of school Islamic image, service quality, and word of mouth on parents' decisions to choose private Islamic schools in Pekanbaru. This type of research is quantitative research. This study used 200 parents of grade 1 students at a private Islamic elementary school in Pekanbaru as samples, and the sampling technique used was simple random sampling. A structural equation model (SEM) with PLS is the data analysis technique. The results of this study indicate that Islamic school image has no significant influence on word of mouth, Islamic school image has no significant influence on parents' interest, Service quality has an impact on word of mouth, Service quality has an influence on parents' interest, Word of mouth can't mediate the relationship of Islamic school image on parent's interest, and Word of mouth can mediate the relationship service quality on parent's interest. Therefore, the Islamic idea does not motivate parents to choose their children's schools. Still, the service quality is the key to increasing their competitiveness against other private schools.
Penguatan Produksi Dan Pemasaran UMKM Batik Riau Astri Ayu Purwati; Silvia Sari Sitompul; Linda Hetri Suriyanti; Yenny Desnelita; Selvi Selvi; Silvia Mery; Maisya Fadhillah; Lioni Sianturi; Mohd. Elvisrafi Syawal
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3436

Abstract

Tujuan kegiatan ini berfokus pada penguatan produksi dan pemasaran UMKM Batik Riau, khususnya UMKM Candafa Batik dan UMKM Bujang Batik. Analisis menunjukkan beberapa permasalahan yang dihadapi oleh kedua UMKM ini, seperti pasokan bahan baku yang terbatas, kurangnya peralatan produksi memadai, proses produksi yang tidak efisien, serta belum adanya strategi untuk meningkatkan penjualan dan pendapatan. Untuk mengatasi permasalahan tersebut, kegiatan ini menyarankan dua langkah utama: pengadaan dan pelatihan. Pengadaan melibatkan pemenuhan kebutuhan mitra atas peralatan produksi dan fasilitas usaha yang sudah kurang memadai dengan teknologi. seperti alat-alat produksi seperti gawangan baja ringan untuk membatik dan kompor listrik. Sementara itu, pelatihan juga dilakukan untuk meningkatkan kualitas SDM organisasi melalui pembelajaran keterampilan tertentu. Beberapa program pelatihan yang lakukan yaitu pelatihan fotografi dan pemasaran produk berbasis teknologi.
Pemasaran Digital Batik Bujang Berlandaskan Perspektif Islam Hamzah Hamzah; Putri Nuraini; Anggi Hanafiah; Wulan Syaulia Safitri; Astri Ayu Purwati; Muhammad Luthfi Hamzah
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3446

Abstract

Pemerintah Provinsi Riau dalam Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Provinsi Riau tahun 2019-2024 dan Rencana Pembangunan Industri Provinsi (RPIP) Riau Tahun 2018-2038 bidang Industri tekstil dan aneka industri, menyasarkan Batik Riau sebagai salah satu produk unggulan yang menjadi program pemerintah untuk dikembangkan. Untuk itu, pada program ini perlu upaya peningkatan manajemen usaha batik yang disasarkan pada Batik Bujang, Pekanbaru. Adapun beberapa permasalahan yang ditemui pada usaha ini yakni : Kemampuan manajemen pengelolaan SDM terbatas dan Manajemen pemasaran yang masih belum optimal. Untuk itu, dalam kegiatan ini dilakukan pembuatan dan pelatihan perencanaan produksi, pelatihan manajemen SDM berbasis islam, dan perancangan website usaha. Kegiatan pelatihan dan sosialisasi ini telah berhasil memberikan pengetahuan dan keterampilan baru kepada peserta tentang bagaimana menerapkan prinsip-prinsip Islam dalam pemasaran digital. Peserta mendapatkan pemahaman yang lebih baik tentang etika bisnis dalam Islam, termasuk kejujuran dalam bertransaksi, tidak mengeksploitasi konsumen, dan menjaga hak-hak konsumen.
Islamic Animation: Netnographic Analysis on Digital Processing Transformation in Social Media Hamzah Hamzah; Shukri Ahmad; Muhammad Luthfi Hamzah; Astri Ayu Purwati; Tika Mutia
Nazhruna: Jurnal Pendidikan Islam Vol 6 No 3 (2023): Transformative Islamic Education in Pesantren and Madrasah
Publisher : Program Studi Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v6i3.4054

Abstract

A phenomenon that is currently widely discussed is the massive growth of digital creators who are actively sharing unique and popular da'wah concepts, primarily through Islamic animation. The objective of this study is to explore and analyze Islamic animated content on social media and identify the recurring themes found in these contents. The research team collected data by utilizing advanced search features and relevant keywords to locate content that met the specified criteria. Between June 2022 and June 2023, the research team evaluated a total of 5,000 pieces of content sourced from various virtual communities on Indonesia's prominent social media platforms, namely Instagram and YouTube. The first two rounds of evaluation focused on identifying qualitatively significant themes, while rounds 3 to 4 expanded on the initial findings for each social media platform. Employing the Netnography method for analysis, four distinct themes emerged from all Islamic animated content on social media: "Ustadz in Animation," "Life Advice," "Stories of Prophets and Apostles," and "Indonesian Muslim Children."
Islamic Animation: Netnographic Analysis on Digital Processing Transformation in Social Media Hamzah Hamzah; Shukri Ahmad; Muhammad Luthfi Hamzah; Astri Ayu Purwati; Tika Mutia
Nazhruna: Jurnal Pendidikan Islam Vol 6 No 3 (2023): Transformative Islamic Education in Pesantren and Madrasah
Publisher : Universitas Pesantren Kh Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v6i3.4054

Abstract

A phenomenon that is currently widely discussed is the massive growth of digital creators who are actively sharing unique and popular da'wah concepts, primarily through Islamic animation. The objective of this study is to explore and analyze Islamic animated content on social media and identify the recurring themes found in these contents. The research team collected data by utilizing advanced search features and relevant keywords to locate content that met the specified criteria. Between June 2022 and June 2023, the research team evaluated a total of 5,000 pieces of content sourced from various virtual communities on Indonesia's prominent social media platforms, namely Instagram and YouTube. The first two rounds of evaluation focused on identifying qualitatively significant themes, while rounds 3 to 4 expanded on the initial findings for each social media platform. Employing the Netnography method for analysis, four distinct themes emerged from all Islamic animated content on social media: "Ustadz in Animation," "Life Advice," "Stories of Prophets and Apostles," and "Indonesian Muslim Children."
Instrument Readiness Analysis of Technology-Based Businesses Astri Ayu Purwati; Muhammad Luthfi Hamzah
Journal of Applied Engineering and Technological Science (JAETS) Vol. 4 No. 1 (2022): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v4i1.1434

Abstract

Digital technology is currently highly developed in all fields. The development of this technology certainly has a big impact on the world of business and industry. This study tries to prove the effect of instrument readiness in developing technopreneurship abilities in students. The readiness instrument variables used are Capital Thourgh, Information and Social Network. The study was conducted on 150 students who have technology-based businesses (technopreneurs) as samples. The data analysis technique used is the structural equation model with the help of Smart PLS. The results showed that Capital Through did not have a significant effect on technopreneurship, but Information and Social Networks had a positive influence on technopreneurship. In addition, the Social Network is able to encourage a technopreneur to make it easier to obtain information related to business development.
Co-Authors Achmad Tavip Junaedi Agus Hocky Angelina Angelina Anggi Hanafiah Anton Prabudi Antoni Antoni Arif Marsal Armawi Fauzi Nasution Aseptua Gesima Silitonga Budiyanto Budiyanto Celvin Angkasa Cindy Ascorditia Salim Dadi Komardi Desnelita, Yenny Eric Tanoto Ermina Rusilawati Fadrul Fadrul Fidelya Rachael Winata FITRIO, TOMY Fradini Brillyandra Frank Ben Frengky Frengky Hamzah Hamzah Harry Patuan Panjaitan Jason Oscardo Juni Oftariani Rajagukguk Kevin Adrian Kimberly Christa Bianca Kristin Rukmana Lidyana Lidyana Lindawati Sirait Lioni Sianturi Lovi Anisa Hultari Maisya Fadhillah Mar Artur Rahima Mauren Staderlin Mazzlida Mat Deli Mazzlida Matt Deli Michael Cutan Miftah Syarif Mimelientesa Irman Mohd. Elvisrafi Syawal Muflihul Fadhil Muhammad Arif Muhammad Luthfi Hamzah Mujtaba M. Momin Mukhlis Mukhlis Nanda Suryadi Nazaruddin Nazaruddin Nicholas Liem Putri Nuraini Reginus Fedlis Malau Riko Fridolend Sianturi Sarbaini Sarbaini Sarli Rahman Selvi Selvi Shukri Ahmad Silvia Mery Silvia Sari Sitompul Sudarno Suhermin Suhermin Suriyanti, Linda Hetri Surya Safari SD Sutoyo Sutoyo Suyono Syukri Hadi Tika Mutia Wella Sandria Wulan Syaulia Safitri Yunior, Khomeiny Yusrizal Zainol Mustafa Zulfadl Hamzah Zulfadli Hamzah Zulkifli Rusby