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Journal : KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi

PENGARUH DESAIN MASKER KAIN DAN SELERA KONSUMEN DITENGAH PENYEBARAN WABAH VIRUS COVID-19 TERHADAP TINGKAT PENDAPATAN KONVEKSI VOLUNTEER KABUPATEN OGAN KOMERING ULU Rini Apriyani; Hema Malini; Yoga Taufik Ramadha
KOLEGIAL Vol 10 No 1 (2022): Januari-Juni 2022
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i1.174

Abstract

The purpose of this study was to determine the effect of cloth mask designs and consumer tastes amid the spread of the covid-19 virus outbreak on the income level of Convection Volunteers in Ogan Komering Ulu Regency. The method used is descriptive method. The sample in this study were consumers who ordered cloth masks again using 30 people with a saturated sampling technique. Results Based on the research and discussion that has been done, there is an influence of cloth mask design and consumer tastes on the income level of Convection Volunteers in Ogan Komering Ulu Regency. Based on the multiple linear regression equation is Y=2.227 + 0.672X1 + 0.212X2, and the correlation value of 0.800 is in the 0.800-1000 position, so it is declared very strong while the R square number (coefficient of determination) is 0.640, this indicates that the contribution of the fabric mask design variable (X1), consumer tastes (X2), and income level (Y) Volunteer convection in Ogan Komering Ulu Regency is 64%. Based on the data obtained, the tcount of the cloth mask design variable was obtained with a tcount of 3,965 where the tcount value was more than the ttable value (3.965>2.051). Then there is an influence between the fabric mask design variable (X1) on the income level (Y) of Convection Volunteers in Ogan Komering Ulu Regency. Then for the consumer tastes variable, the tcount value is 1.159 where the tcount value is smaller than the ttable value (1,159 < 2.051). So there is no influence between the variables of consumer tastes (X2) on the income level (Y) of Convection Volunteers in Ogan Komering Ulu Regency.
PENGARUH PERSAINGAN, SISTEM PENJUALAN DAN SELERA KONSUMEN TERHADAP VOLUME PENJUALAN SEPEDA MOTOR MEREK YAMAHA ALL NEW NMAX 155 VVA PADA PT THAMRIN BROTHERS DI KOTA BATURAJA Hema Malini; Rini Apriyani; Henny Sjafitri; Rahmat Hidayatullah
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.181

Abstract

The purpose of this study was to determine the effect of competition, sales system and consumer tastes to sales volume of Yamaha ALL NEW NMAX 155 VVA brand motorcycle at PT Thamrin Brothers in Baturaja city. This research is a descriptive study and using accidental sampling with a sample size of 87 respondents. Using multiple regression analysis techniques and to test the research hypothesis used, the F-test and t test. From the calculation results, it is found that; 1) The coefficient value of Competition (X1) is (0,686), 2) The coefficient of Sales System (X2) is (0,203), 3) The coefficient of Consumer Tastes (X3) is (0,084), this means Competition, Sales System and Consumer Tastes affect the Sales Volume by customers. From the results of the t test hypothesis, the following results are obtained; 1) The value of t count of Competition (X1) (7,712) > t tabel (1,988) means that there is an influence of Competition on Sales Volume, 2) The value of t count of Sales System (X2) is (2,274) > t tabel (1,988) means that there is an the effect of Sales System on Sales Volume, 3) The value of t count of Consumer Tastes (X3) is (0,788) < t table (1,988) which means that there is no effect of Consumer Tastes of Sales Volume. Meanwhile, from the results of the hypothesis test, it is found that the value of Fcount (356,275) > F table (3,96), this means that the variables of Competition, Sales System and Consumer Tastes together have a significant effect on sales volume of Yamaha ALL NEW NMAX 155 VVA brand motorcycle at PT Thamrin Brothers in Baturaja city.
PENGARUH LOKASI USAHA DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PENJAHIT PAKAIAN DI KECAMATAN BATURAJA TIMUR Roby Yansyah; Yopi Yunsepa; Hema Malini
KOLEGIAL Vol 11 No 1 (2023): Januari-Juni
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v11i1.204

Abstract

This research is entitled Effect of business location and creativity on the success of micro, small and medium enterprises (MSMEs) tailoring clothes in East Baturaja. The purpose of this study was to determine the effect of business location and creativity on the success of clothing tailoring micro, small and medium enterprises (MSMEs) in East Baturaja sub-district. The research method used is descriptive research method. Based on the results of the research that has been done, the multiple linear regression equation is Y = 2.921 + 0.177X1 + 0.610X2 The tcount value of the business location variable (X1) is 0.811 and ttable is 2.0639 where tcount < ttable (0.811<2.0639), then H0 is accepted and Ha is rejected, meaning that there is no effect of business location on the success of the tailoring business in Baturaja Timur. And the tcount value of the creativity variable (X2) is 1.971 and t table is 2.0639 where tcount < ttable (1.97 <2.0639), then H0 is accepted and Ha is rejected, meaning that there is no effect of price on the success of the tailoring business in BaturajaTimur . The Fcount value is 3.837 and the Ftable value is 3.40. So Fcount > Ftable where 3.837 > 3.40 then H0 is rejected and Ha is accepted, meaning that there is influence between business location (X1) and creativity (X2) together on the variable success of the tailoring business in East Baturaja
Co-Authors Abdullah, Khatijah Lim Adang Bachtiar Agus Susilawati Agus Susilawati Ainul Fitria Akbar, M. Agung Alex Contesa Amalia Amalia Anggra Trisna Ajani Banowo, Agus Sri Basmanelly Basmanelly Buanasari, Andi Budi, Hendri Chong Mei Chan Dally Rahman Dally Rahman Defrin Defrin Delvi Sri Hayati Desti Kurnia Utami Devia Putri Dewi Eka Putri Dewi Kurnia Putri Dilya Eka Saputri Dwi Nurul Salmi Ega Silvia Roza Elsa Sylvia Emil Huriani Erni Forwaty Esi Afriyanti Fauziah Qifti Fauziah Qifti Febi Sagitaria Feni Betriana Feri Fernandes Fitra Yeni Fitrayeni Fitrayeni Fitri Mailani Fitria Dila Sari Freska, Windy Ginna Morgan Van FC Gusri Rahayu Hacidira Vichalova Hadeci Lovenda Putri Hardisman Hastoro Dwinantoaji Heppi Sasmita Hidayatul Rahmi Hidayatul Rahmi Hilda Yetti Ilfa Khairina Indah Purnama Sari Januar Ramadhan Krisdianto, Boby Febri Lenggogeni Hidayatul Rahmi Lenggogeni, Devia Putri Leni Rozani Lenny Hasan, Henny Sjafitri, Nelharosma, M. Arif Gunawan Mahathir Mahathir Maisa, Esthika Ariany Masrul Masrul Megawati Sinambela Merdawati, Leni Miftah Khairunnisa Mira Susanti Mudjiran Mudjiran Muliantino, Mulyanti Roberto Natasyah Natasyah Netrida, Netrida Netrida, Netrida Nopan Saputra Novi Yulianti Novita Simbolon Nursyirwan Effendi, Nursyirwan Okky Adelirandy Oktarina, Elvi Pardomuan Robinson Sihombing Pratiwi, Cindy Ayu Putri Indah Permata Rahmat Hidayatullah Rahmi Wati Raveinal Raveinal Reni Prima Gusty Ricca Andriani Rika Fatmadona Rika Sarfika Rini Apriyani Rini Ariani Roby Yansyah Rozzano Locsin Safaruddin Sekani Niriyah Selvi Marcellia Shinta Herlina Siti Lioni Rahmah Sovia Susianty Sri Muharni Sri Yulia Sumarsih, Gusti Taufik Febriyanto Tetsuya Tanioka Veralia Veralia Veralia Veralia Wenny, Bunga Permata Yafi Sabila Rosyad Yafi Sabila Rosyad Yance Komela Sari Yanti, Rina Herni Yanti, Rina Herni Yoga Taufik Ramadha Yopi Yunsepa Yulia Yasman Yuna Fitri Yusrawati Yusrawati Yusvita Walia ZULAIKA HARISSYA