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All Journal Ekuitas: Jurnal Pendidikan Ekonomi AL-ISHLAH: Jurnal Pendidikan Emerging Science Journal Jurnal Teknologi Informasi dan Komputer SEIKO : Journal of Management & Business Society International Journal of Community Service Learning Journal on Education JPPI (Jurnal Penelitian Pendidikan Indonesia) Tourism Reserch Journal Jurnal Ekuivalensi JURNAL ILMIAH HOSPITALITY MANAGEMENT Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment Majalah Ilmiah Pelita Ilmu Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Sinov : Media Informasi Penelitian Kabupaten Semarang Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Journal of Business on Hospitality and Tourism Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia Mimbar Administrasi Ekuitas Jurnal Pnedidikan Ekonomi
I Made Darsana
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Journal : Ekuitas Jurnal Pnedidikan Ekonomi

 1 
Kajian Strategi Pemasaran Destinasi Wisata Warisan Budaya Dunia (WBD) Pura Tirta Empul Tampaksiring Gianyar Nyoman Surya Wijaya; I Made Darsana; Ni Wayan Mega Sari Apri Yani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.47855

Abstract

The fluctuating number of tourist visits tends to decrease from 2020 to 2022. Studying the marketing strategy carried out by the world cultural heritage (WBD) manager of Tirta Empul Temple in Tampaksiring, Gianyar, is fascinating. This study aims to examine the marketing strategy model commonly used to determine the most significant factors influencing tourist visits to these tourist objects, which are leading tourist destinations. This study was designed with a descriptive and analytic approach, namely reviewing and analyzing the marketing strategy model used, then integrated with the results of the policy analysis of the Gianyar Regency Government in developing a marketing strategy for the WBD Pura Tirta Empul Tampaksiring tourist attraction to provide services to tourists. The study and research of the developed model for promotion found that e-commerce is the most potent factor, followed by word of mouth, publications, and advertising. For destination attributes, the most powerful factor influencing tourists to visit is the product of memories, location, available accommodation, ticket prices, and tourist attractions. At the same time, a fun, clean, safe, calm, new places, and a comfortable environment dominated by Place Branding. The most significant factor driving the decision to visit tourists is post-visit evaluation; this cannot be separated from the satisfaction felt after a previous visit. There are still differences in understanding in implementing the rules between the management, namely the Gianyar Regional Government as the first party and Pekraman Village as the second party, which can affect the quality of service and the level of tourist visits.
Pentingnya Kapabilitas Inovasi dalam Meningkatkan Performa Bisnis Nyoman Surya Wijaya; Putu Laksmita Dewi Rahmayanti; I Made Darsana; Miko Andi Wardana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.66519

Abstract

This study aims to explain how the role of innovation capabilities in entrepreneurial orientation in influencing business performance. The population of this study consists of MSMEs in Bali's tourism and creative economy (parekraf) industry. Purposive sampling was used to select 90 MSME managers in the tourism and creative economy sectors. Path Analysis with SEM-PLS is used as an analytical approach. The findings show that there is a positive and significant impact of entrepreneurial orientation on business performance shown by creativity, innovation, dare to take risks, be independent, and dare to compete. The positive and significant influence of entrepreneurial orientation on innovation capabilities; and the positive and significant influence of innovation capabilities on business performance. Innovation capabilities are able to mediate the influence of entrepreneurial orientation on business performance. Therefore, it is important for MSMEs in the tourism sector and creative economy in Bali to improve entrepreneurial orientation in order to be able to build higher innovation capabilities to improve business performance after the COVID-19 pandemic.
Co-Authors Amir, Firlie Lanovia Andry Novrianto Ayu Suwita Yanti Bagus Made Sabda Nirmala Bagus Putu Wahyu Nirmala Bagus Putu Wahyu Nirmala Bondan Pambudi Dadang Hermawan Dwik Suwarnata Triana Ernawan, Yana I Gede N. Suta Waisnawa I Gede Nyoman Suta Waisnawa I Gusti Made Suka Arnawa I Gusti Suka Arnawa I Made Astrama I Made Citra Wibawa I Made Citra Wibawa I Made Kartika I Made Suardika I Nengah Dasi Astawa I Nyoman Gede Astina I Nyoman Joni Paranata I Nyoman Sudiarta I Wayan Eka Mahendra Kadek Ayu Ekasani Koerniawaty, Francisca Titing Miko Andi Wardana Moch Nur Efendi Mohamad Sajili N Putri Sumaryani N Putri Sumaryani Ni Luh Supartini Ni Wayan Mega Sari Apri Yani Ni Wayan Mega Sari Apri Yani, Ni Wayan Mega Ni Wayan Yani Nyoman Agus Trimandala Pantiyasa, I Wayan Parwati, Komang Shanty Muni Putu Eka Wirawan Putu Laksmita Dewi Rahmayanti Semara, I Made Trisna Sinaga, Firman Sudjana, I Made Sukaarnawa, I Gusti Made Sundring Pantja Djati Susanti, Putu Herny Usman Jayadi Wamaungo Juma Abdu Wijaya, Nyoman Surya Witarsa Witarsa Yoraeni, Ani