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All Journal Jurnal Ekonomi JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Jurnal Informasi dan Teknologi Jurnal E-Bis: Ekonomi Bisnis Enrichment : Journal of Management Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal of Management and Bussines (JOMB) Jurnal Manajemen dan Inovasi (MANOVA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Riwayat: Educational Journal of History and Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
HERY PURNOMO
Universitas Nusantara PGRI Kediri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Enrichment : Journal of Management

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The role of consumer satisfaction on the culinary business prospects of potato donuts Samari Samari; Dodi Kusuma Hadi Soejoko; Sigit Ratnanto; Hery Purnomo; Cindya Alam Prameswari Putri
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1503

Abstract

The purpose of this study is to identify the direct effects of taste, product quality perception, and product attributes on purchasing decisions and consumer satisfaction, as well as the indirect effects of these factors on consumer satisfaction through purchasing decisions. The urgency of research that businesspeople know the power of these variables in terms of decisions and customer satisfaction, so that they can develop strategies to survive in this business. Using quantitative methodology, with a sample of 50 respondents, the sampling strategy uses the non-probability sampling method. Multiple linear regression analysis and the Sobel test are the data analysis techniques used. Research findings state that perceptions of product quality and product attributes do not significantly influence purchasing decisions, and these purchasing decisions cannot mediate to consumer satisfaction of potato donuts.
Co-Authors A. Hamid Abdul Rosid Agustin Setyo Ningsih Ainul Sholikah Alisa Mayang Ningrum Amin Tohari Anggita Sri Riyanti Anitria Urbaningrum Wahyudi Anton Yuliansyah Apay Safari* Ardi Shina Toya Sahara Arief Nuryana Artika Candra Mei Susilo Asis Sundari Sukma Intan Margasiwi Asri Ady Bakri Ayu Ninditya Badrus Zaman Badrus Zaman Basthoumi Muslih Cindya Alam Prameswari Putri Clarencia Mirnanda Veronica Dahlia Amelia Dendy K Pramudito DENI WAHYU EKA WIJAYA Dinda Martalina Anwar Dodi Kusuma Hadi S Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Dyah Ayu Eka Putri Egidius Fkun Elsa Unung Terisma Endang Meliani Eva Desembrianita Farid Wahyudi Fauji, Diah Ayu septi Fitri Rochaniyah Floren Acnestania Friska Monika Putri Gina Novianti Rahayu Imeelda Pevio Arta Mevia S.J Irdiana, Sukma Islami Dien Azizah Isna Zuliatun Nikmah Isnaini Sakbania Khafidzatu Nadhila Khusna Fatimatus Syahroq Kurniawan, Rony Lifsa Belviana Lilia Pasca Riani M.Taufik Tohari Martha Yogi Pratama Martina Dwi Anggraini Megandhi Gusti Wardhana Meylany Ulfa Sari Mochammad Agus Syifaudin Al Maghribi Muhammad Andre Arif Wahyu Saputra Muhammad Bayu Andaresa Muhammad Fu'at Chasan Musran Munizu Nety Novita Hariyani Nova Ayu Sharafika Novita Gunawan Olyvia Deva Magdalena Ratna Puji Lestari Rima Dana Paramita Rima Pujiati Rino Sardanto Rino Sardanto Safitri Alfinasari Samari Samari Samari Samari Samari Sarwo Hakim Sigit Ratnanto Sigit Ratnanto Ratnanto Sigit Wisnu Setya Bhirawa Silvia Ekasari Siska Yunia Arismawati Subagyo Subagyo Subagyo, Subagyo Sugiono Sugiono Sugiono Susanto Susanto Swasta Bangun Syeh Assery Tanti Widia Nurdiani Tri Endar Susianto Triana Dewi Wahyuni Trisnaning Windy Damawati Yanti Setianti Yenny Dwi Artini Yudiyanto Joko Purnomo Yulia Novita Yusril Rochmad Widiar Zuliani Zulistiani, Zulistiani