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All Journal The Winners Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Berdaya Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Dharma Bhakti Ekuitas Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Ilmu Manajemen & Ekonomika Jurnal Keuangan dan Perbankan Jurnal Ekonomi, Manajemen, Akuntansi Media Abdimas MDP Student Conference MANAGER: Journal of Management and Administration Science Journal of Business Management and Economic Development Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Assoeltan: Indonesian Journal of Community Research and Engagement Joong-Ki Journal of International Multidisciplinary Research Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Santi Rimadias
Program Studi Manajemen, STIE Indonesia Banking School
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PT. CIMB Niaga TBK. Bersaing Menjadi Pemenang Pemasaran KPR Syariah: Sebuah Tinjauan Stratejik Marissa Grace Haque; Siham Madihah; Santi Rimadias; Hadiah Fitriah
Jurnal Ekonomi Efektif Vol 6, No 1 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i1.34519

Abstract

Pasca pandemi COVID19, sektor perumahan pada kuartal ketiga tahun 2020, mulai pulih setelah. KPR iB (Kredit kepemilikan rumah syariah) adalah bisnis yang rentan mengalami pasang surut. Pasca pandemi, kondisi persaingan antar lembaga keuangan yang bergerak di bidang yang sama, menjadi sangat ketat.  Diperlukan inovasi dengan menciptakan produk KPR iB yang mudah diterima pasar, Analisis SWOT digunakan untuk mengetahui posisi aktor dan faktor, sisi kompetitifnya ditentukan melalui uji Matriks IE pada kuadran (sel IV), pada strategi pertumbuhan konsentrasi berdasarkan integrasi horizontal. Hasil dan diskusi berfokus pada: (1) kemampuan bersaing; (2) kekuatan; (3) kelemahan; (4) peluang; dan (5) ancaman. Dalam hal ini, P.T Bank CIMB Niaga Tbk harus menerapkan strategi sebagai berikut: (1) penetrasi pasar; (2) pengembangan pasar; dan (3) strategi integrasi horizontal, selain pengembangan inovasi kreatif.
Customer Trust sebagai Penentu Utama Loyalitas pada Bank Garansi di PT Bank Mandiri (Persero) Tbk. Searlina Nugraheni; Santi Rimadias
Jurnal Keuangan dan Perbankan Vol. 19 No. 2 (2023): Jurnal Keuangan Dan Perbankan, Volume 19 No. 2, Juni 2023
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jkp.v19i2.393

Abstract

This study aims to examine and analyze the role of Relationship Marketing, Customer Satisfaction, and Customer Trust in Customer Loyalty for Bank Guarantee customers at PT Bank Mandiri (Persero) Tbk. Respondents used in this study amounted to 57 respondents who are customers of Account Officers at PT Bank Mandiri (Persero) Tbk. Data collection was carried out using an online questionnaire using Google Forms. Structural Equation Modeling is used in the analysis and uses SmartPLS 3.0 in the data processing. The results of the study explain that Customer Trust is the most dominant variable affecting Customer Loyalty for Bank Guarantee customers at PT Bank Mandiri (Persero) Tbk. Apart from Customer Trust, Customer Satisfaction is also proven to influence Customer Loyalty. Furthermore, Relationship Marketing is proven to affect Customer Trust and Customer Satisfaction. However, the test results found that Relationship Marketing did not affect Customer Loyalty. The results of the research can be used as a basis for making policies related to loyalty to bank guarantees.
Key Factors for University Business Incubator Implementation (UBI): Literature Review Ahmad Adriansyah; Santi Rimadias
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.335

Abstract

Business and entrepreneurship are risky activities, especially for new business people. One of the ideal business incubators is the one created by the campus, which is referred to as the University Business Incubator (UBI). However, it is not easy to ensure that UBI successfully carries out its vision and mission, for that it is necessary to study the Key Success Factors (KPIs) of UBI's success. From the criteria set, 15 articles become the unit of analysis of this literature review research. The results of the review found 7 conclusions. First, there are 3 aspects in making UBI, namely organization, service, and measuring the success of UBI and tenants. Second, important organizational aspects are UBI management, capital support, technology, facilities, ideas, networks, strategies, as well as communication or promotion. Third, the aspect of services to be provided depends on the location of the country and the business character of the tenant. Fourth, the recommended physical services are office space and production space. Non-physical services recommended are training/ consulting/ assistance, capital support, technology, facilities and ideas, networks, strategies, and communication or promotion of tenant products. Fifth, the recommended training areas are business technical, marketing, finance and banking, export-import, law, human resources and product development. Sixth, the role of the academic community can be as experts, sources of business networks, and other support personnel. Seventh, UBI success measurement can be done using financial performance and can be combined with operational performance.
Peningkatan Usaha UMKM Kantin Yen Yen melalui Digital Marketing dan Pencatatan Keuangan Santi Rimadias; Andrew; Valent Tansuri; Nicho Febrianto; Aaron Christian; Kevin Timothy
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 2 (2023): JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 2 Okto
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i2.223

Abstract

Digital marketing and financial recording play an important role in improving MSMEs. Many MSMEs have good quality products and services, but their businesses are not profitable. This is due to the lack of application of digital marketing and still doing traditional financial records in their business. One of the MSMEs that we observed, namely the Yen Yen Canteen, had this problem. Therefore, our group conducted a service by helping to create social media and teaching application-based financial recording. After we did this service, the Yen Yen Canteen had social media and its content and made financial records through the application.
Strategi Pemasaran Digital dan Branding Rawon Premium By Salina Kitchen Melalui Instagram Santi Rimadias; Wasi Bagasworo; Dina Dwi Marinda
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.295

Abstract

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.
Pengembangan Usaha Mikro D’perez 77 Es Jeruk Sonkit Kiamboi melalui Strategi Promosi Santi Rimadias; Beatrice Ellena Kurniawan; Dustin Antonio; Euginia Felicia; Fidel Mervin Effendi
Assoeltan: Indonesian Journal of Community Research and Engagement Vol. 1 No. 4 (2023): Indonesian Journal of Community Research and Engagement
Publisher : Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service was carried out to increase the visibility and sales of Es Jeruk Sonkit Kiamboi D'perez 77 through promotional strategies. Based on the results of interviews with several customers, it is known that the design of the business booth is less attractive. Therefore, the promotional strategies implemented include: Redesign booth: The booth was redesigned to be more attractive and informative, by adding a clearer logo, tagline, and product information; and Online marketing: Conducted online marketing campaigns through social media and websites, using interesting and informative content. This PKM program uses mentoring or Participatory Action Research (PAR) methods in its implementation. Data collection includes carrying out site surveys and documenting training and discussion materials as well as output results in the form of work products. The training process consists of preliminary, implementation and evaluation stages. The observation and interview methods are used to analyze the market response to the promotional strategies implemented. The results showed that the promotional strategy applied succeeded in increasing product visibility and sales. This can be seen from the increase in the number of booth visitors and the increase in the number of product orders. This devotion provides new insights for business owners in developing more effective business strategies. Business owners can implement similar promotional strategies to increase product visibility and sales.
Realisasi Eco-Green Dan Pemasaran Media Sosial Pada Pedagang Gerobak Mangkal Di Kawasan Kemang Raya Santi Rimadias; Lediana Sufina; Ferenisyah Ardianto; Ajeng Rida Riyanti; Javine Hagin Maengga
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 2: Mei 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i2.1554

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan elemen yang memainkan peranan penting dalam pertumbuhan stabilitas sektor perekonomian suatu negara. Eco-green adalah sebuah gerakan yang berfokus untuk melestarikan lingkungan dengan menggunakan material asli dari sumber daya alam secara efektif dan efisien guna mengurangi pemanasan global yang semakin parah di muka bumi saat ini. Namun, penggunaan produk eco-green terhadap layanan produk/jasa, seperti halnya penggunaan cassava bag sebagai pengganti kantong plastik pada umumnya kurang diketahui oleh UMKM, khususnya pada pedagang gerobak mangkal “Rujak Ulek & Serut” di kawasan Kemang Raya, Jakarta Selatan. Terbatasnya penguasaan teknologi dan pemahaman terkait konsep eco-green menyebabkan kendala untuk unggul dari kompetitor. Kegiatan pengabdian masyarakat dilakukan melalui pendampingan dengan memberikan pengetahuan mengenai Eco-green dan implementasi cassava bag sebagai kemasan produk yang lebih ramah lingkungan, meningkatkan citra produk, dan mendukung gerakan sustainability. Selain itu, pada kegiatan pendampingan, dilakukan pembuatan konten yang ditujukan untuk pengenalan pemasaran media sosial guna memasarkan keberadaan dan keunggulan pedagang gerobak mangkal “Rujak Ulek & Serut” secara digital. Realisasi eco- green pada UMKM dan pemasaran media sosial diharapkan menjadi dorongan pengembangan inovasi yang meningkatkan keunggulan dan daya jual produk pada pedagang gerobak mangkal “Rujak Ulek & Serut”. Keywords: Eco-green, media sosial, UMKM.
Pendampingan Pembuatan Media Promosi dan QRIS Pada UMKM Warung Sembako Pak Fery Santi Rimadias; Angelyn Panjaitan; Stefany Elnick; Muhammad Emil
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 2: Februari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i2.2698

Abstract

Perkembangan bisnis digital menuntut pelaku usaha untuk dapat memanfaatkan media promosi dengan efektif dan menerapkan pembayaran digital. Permasalahan yang dihadapi oleh mitra pada kegiatan ini yaitu kurangnya kemampuan dalam melakukan promosi dan belum mengimplementasikan QRIS sebagai pembayaran digital. Tujuan kegiatan ini yaitu memberikan pemahaman mengenai media promosi dan pendaftaran QRIS sebagai pembayaran digital. Mitra dalam kegiatan ini adalah pelaku UMKM, yaitu Warung Sembako Pak Fery. Metode pengabdian masyarakat berupa pendampingan pembuatan media promosi dan QRIS pada Warung Sembako Pak Fery. Hasil dari kegiatan ini yang dinilai dari adalah tersedianya media promosi seperti poster, banner dan google maps, juga pelaku usaha sudah memiliki QRIS yang dapat digunakan sebagai pembayaran digital.
Branding dan Pemanfaatan Media Sosial Dalam Meningkatkan Penjualan di Warteg Bahari Oren Santi Rimadias; Josua Bagoes Adhi Nugroho; Nathan Aurelius Artha; Justin Tan; Leonaldo Jonathan; Hansen Albertus; Yonatan
Journal of International Multidisciplinary Research Vol. 1 No. 2 (2023): Desember 2023
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/wgx0pf66

Abstract

Perkembangan era digital membawa transformasi dalam operasional Usaha Mikro, Kecil, dan Menengah (UMKM). Branding dan pemanfaatan media sosial menjadi kunci keberhasilan UMKM. Salah satu cara untuk meningkatkan penjualan pada UMKM adalah dengan cara branding dan pemanfaatan media sosial. Branding dan penjualan melalui media sosial seringkali belum optimal dijalankan, seperti pada Warteg Orens Bahari, di Daerah Gading Serpong, Curug Sangereng. Tim pengabdian kepada masyarakat akan membantu pelaku usaha Warteg Orens Bahari untuk meningkatkan penjualan melalui branding dan media sosial. Kegiatan ini diawali dengan observasi dan wawancara pada pemilik Warteg Orens Bahari terlebih dahulu kemudian dilanjutkan dengan memasarkan produknya ke media sosial. Dengan melakukan branding dan pemanfaatan media sosial, berupa Pembuatan sosial media , pembuatan logo, pembuatan buku menu dan content video maka dapat membantu dalam meningkatkan penjualan Warteg Orens Bahari.
Transformasi Digital Pada UMKM Warung Makan Mbak Sundari Santi Rimadias; Alfonsus Aryaveda Mahardika Mandaris; Benny Wijaya; Bentrand Cornelius Anthony; Dennis Andreas Gunawan
Journal of International Multidisciplinary Research Vol. 1 No. 2 (2023): Desember 2023
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/k4b5d907

Abstract

Transformasi digital sangat penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mempertahankan daya saing di pasar yang dinamis saat ini. Meskipun potensi manfaatnya besar, namun banyak UMKM yang menghadapi tantangan dalam memahami seluk-beluk teknologi digital. Pengabdian kepada masyarakat ini berfokus pada sebuah UMKM, yaitu Warung Makan Mbak Sundari. Program pengabdian kepada masyarakat meliputi penerapan QRIS atau sistem pembayaran digital, pembuatan akun media sosial (khususnya Instagram), dan penyertaan lokasi makan di Google Maps. Transformasi digital tidak hanya meningkatkan efisiensi operasional tetapi juga membuka peluang promosi dengan anggaran terbatas. Dengan menavigasi lanskap digital, UMKM seperti Warung Makan Mbak Siti Sundari dapat memperoleh keunggulan kompetitif di pasar yang sangat kompetitif.
Co-Authors Aaron Christian Adinda Putri Amelia Ahmad Adriansyah Ahmad Farhan Baqi Ajeng Rida Riyanti Alfonsus Aryaveda Mahardika Mandaris AMALIA, ALVIEN NUR Andani Artanti Yodani Andreas Clarence Andrew Angel Avrilia Angelyn Panjaitan Annisaa Leonida Regi Ayu Ochtavia Rohmah Bani Saad STIE Indonesia Banking School Beatrice Ellena Kurniawan Benny Wijaya Bentrand Cornelius Anthony Carren Vivien Daniella Quinta Anastasia Dennis Andreas Gunawan Denok Sunarsi Denok Sunarsi Dian Pratiwi Diana Damayanti Dikdik S. Sadikin Dina Dwi Marinda Diva Sri Dhamayanti Dustin Antonio Euginia Felicia Eva Yulianti Fajar Hertingkir Fajar Hertingkir Fajrian Angelo STIE Indonesia Banking School Farah Safira Rachmayanti Ferenisyah Ardianto Ferenisyah Ardianto Ferli, Ossi Fidel Mervin Effendi Frederick Amadeo Jonathan Genta Pamekas STIE Indonesia Banking School Gilbert Giofflen Glen Andrian Prawinata Hadiah Fitriah Hansen Albertus Imam Fathur Rahman Indah Ratry Pandini Isbandini Veterina Javine Hagin Maengga Josua Bagoes Adhi Nugroho Julia Sara Felita Justin Tan Kevin Timothy Kosasih Lediana Sufina Leonaldo Jonathan Lisa Faradila Lubis, Maryam Asiah Marissa Grace Haque Marissa Grace Haque Marissa Grace Haque Muhammad Emil Muhammad Fikri Azmi Muhammad Luthfi Haiban Nathan Aurelius Artha Nesta Alvionita Ni Putu Mira Virgayanti Nicho Febrianto Novita Lis Setiyawan Nur Oktaviani Praditya Wibowo Raden Bambang Budhijana Raden Roro Vemmi Kesumadewi Rangga Lesmana Rema Injani Milenia Ririn Riani Rudi Samuel Searlina Nugraheni Siham Madihah Slamet Widayanto Soelaeman Rasyid Stefany Elnick Valent Tansuri Vellyta Vip Paramarta Vito Lifa Wasi Bagasworo Wasi Bagasworo Yonatan Yunda Satria Yunda Satria Yunita Werdiningsih Zahra Khairani Zaid Muhammad Zaidan