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All Journal Jurnal Agroindustri AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Innovation in Business and Economics Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi

Karona Cahya Susena

Universitas Dehasen Bengkulu

Author-ID : 3031469

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 95 Documents Claim Missing Document

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Articles

Title

An Analysis of Marketing Strategy of JP. Astor Products in PT. Jasaraharja Putera of Bengkulu City Wahyu Ilahi; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 1 No. 1 (2021): March
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to determine the marketing strategy of JP ASTOR products in PT. Jasaraharja Putera. This research is qualitative and quantitative research. The sample in this study is an internal sample, that is from employees of PT. Jasaraharja Putera and external samples are from customers of PT. Jasaraharja Putera. The analytical method used is the EFAS analysis method (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) then included in the matrix Strength, Weakness, Opportunities and Threats, or SWOT. Based on the results of the research,it is found that PT. Jasaraharja Putera gained score of 9.17 on internal factors and score of 3.51 on external factors. Thus scores make the company is in quadrant 1 in the SWOT analysis diagram (Supporting Aggressive strategies) which means that the company uses the power possessed by the company itself in marketing JP. ASTOR products.

Break Even Point Analysis in Determining Profit in Pempek RR Pagar Dewa Business Bengkulu City Deka Putri; Karona Cahya Susena; Herlin Herlin
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine the application of BEP as a profit planning tool for Pempek RR Pagar Dewa. The data collection method used is documentation, while the data analysis is qualitative and quantitative using Break Even Point (BEP) analysis. The results of the research and discussion show that the BEP in 2016 amounted to 5,902 pempek or Rp 46,896,551 with a contribution ratio of 28.8% and a business profit level of 24.26% and a margin of safety level of 84.26%. In 2017 there were 5,196 pieces of pempek or Rp 41,212,121 with a contribution ratio of 32.7% and a business profit rate of 28.5% and a margin of safety of 87.17%. And in 2018 there were 4,683 pempek items or Rp. 36,756,756 with a contribution ratio of 36.3%, a safety level or margin of safety of 89.59% and a business profit level of 32.52%. And in 2019 there were 4,622 pempek items or Rp. 36,756,756 with a contribution ratio of 36.77%, a level of security or a margin of safety of 90% and a business profit level of 33.09%.

Financial Performance Analysis at PT. Bank Rakyat Indonesia (PERSERO) Tbk Marvel Poppy Sabarhati Waruwu; Karona Cahya Susena; Rinto Noviantoro
Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June
Publisher : Penerbit ADM Bengkulu

This study aims to determine the financial performance of PT. Bank Rakyat Indonesia (Persero) Tbk in 2019. The analysis method used is financial ratio analysis, namely Cash Ratio (CR), Short Term Mistmatch (STM), Return On Assets (ROA), Net Interest Margin (NIM), and Capital Adequacy Ratio (CAR). The research results prove that the financial performance of PT. Bank Rakyat Indonesia (Persero) Tbk, using the 2015 cash ratio (CR) of 17.15%, in 2016 of 14.58%, 2017 of 12.34% in 2018 of 14.21% and in 2019 of 12 , 76%, this indicates that the value of the large cash ratio (CR) is 4.80, which means the financial performance of PT. Bank Rakyat Indonesia (Persero) Tbk is included in the very healthy criteria and is in the 1st rank, which is more than 4.80, which means that PT. Bank Rakyat Indonesia (Persero) Tbk is able to solve liquidity problems in the company. Short Term Miscmatch (STM) PT. Bank Rakyat Indonesia (Persero) Tbk in 2015 amounted to 155%, 2016 amounted to 189%, 2017 amounted to 168%, 2018 amounted to 196% and in 2019 amounted to 196% included in very healthy criteria and in rank 1, because the total ratio greater (>) than 110%. Return on Assets (ROA) of PT. Bank Rakyat Indonesia (Persero) Tbk in 2015 amounted to 3.7%, in 2016 amounted to 3.38%, in 2017 amounted to 3.29, in 2018 amounted to 3.21% and in 2019 amounted to 3.06% and is included in the very good criteria. Net Interest Margin (NIM) of PT. Bank Rakyat Indonesia (Persero) Tbk in 2015 was 10.31%, 2016 was 10.50%, 2017 was 10.15%, 2018 was 9.47% and 2019 was 9.31% included in the very healthy criteria each of which results from 2015, 2016, 2017, 2018, up to 2019 are ranked 1. Capital Adequacy Ratio (CAR) PT. Bank Rakyat Indonesia (Persero) Tbk in 2015 was 28%, 2016 was 24%, 2017 was 22%, 2018 was 18% and 2019 was 16%. to 2015, 2016, 2017, 2018 and 2019 are in 1st rank.

The Influence of Mobile Banking and Service Quality Toward Customers’ Saving Decision in Bank BRI Branch of Manna Rio Aprian; Karona Cahya Susena; Tito Irwanto
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to determine the influence of mobile banking and service quality toward customers’ saving decisions in Bank BRI Branch of Manna. The sample in this study was 97 customers of Britama savings in Bank BRI Branch of Manna. The sampling technique is accidental sampling technique. The data collection used a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed that Y = 11.723 +0.320X1 +0.423 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (Mobile Banking) and X2 (service quality) on customers’ saving decisions to (Y). It means that if the variables of Mobile Banking and service quality increase, it will increase the customer's saving decision. The magnitude of the coefficient of determination is 0.417. This means that X1 (Mobile Banking) and X2 (service quality) affect the customer's saving decision to (Y) by 41.7% while the remaining 58.3% is influenced by other variables not examined in this study. at a significance level of 0.05 explains that partially Mobile Banking variable and service quality have a significant influence toward customer's saving decision in Bank BRI Branch of Manna. F test results at a significance level of 0.05 explain that Mobile Banking variable and service quality have a simultaneous influence (together) on the customer's saving decision in Bank BRI Branch of Manna.

Analysis of Community Satisfaction Index (SMI) Towards Public Services of the Dukcapil Department of Seluma District Lupita Sari; Karona Cahya Susena; Mimi Kurnia Nengsih
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to analyze the Community Satisfaction Index (CSI) on the Public Services of the Dukcapil Department in Seluma Regency. The sample in this study amounted to 181 people who carried out the management of KK and KTP at the Dukcapil Department of Seluma Regency. Data were collected using a questionnaire analyzed by measuring the value of the Community Satisfaction Index (CSI) based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform Number 14 of 2017. The Community Satisfaction Index (CSI) for the quality of service at the Dukcapil Department of Seluma Regency obtained an average value of 3.01 which was in a good assessment, then the CSI of the service unit was multiplied by 25 so that the CSI was 75.25 with a service B with good criteria because it is in the interval value of 62.51 – 81.25. The element of cost/tariff gets the highest rating with an average value of 3.48 with very good assessment criteria. This illustrates that the community considers the Dukcapil Department of Seluma Regency to provide services free of charge without being charged. The lowest satisfaction value is 2.33 with a poor assessment on the elements of facilities and infrastructure, this illustrates that the facilities and infrastructure provided by the department in providing services to the community have not been maximized.

The Effect of Human Resources Development (HRD), Work Discipline and Work Environment on Employee Performance at the Regional Office of the National Land Agency Bengkulu Province Weni Nopitasari; Karona Cahya Susena; Rina Trisna Yanti
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine the effect of Human Resource Development (HR), work discipline and work environment on employee performance at the Regional Office of the National Land Agency of Bengkulu Province. The analytical methods used include validity test, homepage linear regression, coefficient of determination, hypothesis testing (t test and f test). The results of the study show a positive regression direction with the equation Y = 2.156+ 0.281X1 + 0.341X2 + 0.323X3 with a positive regression direction, meaning that if the Development of Human Resources, Work Discipline and Work Environment has increased, the performance will also increase. a significant influence on the performance of the Regional Office of the National Land Agency of Bengkulu Province, this is evidenced by a significant value of 0.002 which is smaller than 0.05. Work Discipline has a significant effect on performance at the Regional Office of the National Land Agency of Bengkulu Province, this is evidenced by a significant value of 0.001 which is smaller than 0.05. The Work Environment has a significant influence on the Performance of the Regional Office of the National Land Agency of Bengkulu Province, this is evidenced by a significant value of 0.004 which is smaller than 0.05 Human Resource Development, Work Discipline and Work Environment have a significant effect together on the Performance of the Regional Office Bengkulu Province National Land Agency this is evidenced by a significant value of 0.000 which is smaller than 0.05.

The Influence of Word of Mouth and Brand Image on Using Decisions Grabfood Services Fikri Nazih Juniansyah; Karona Cahya Susena; Nia Indriasari
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine whether there is an influence of word of mouth and brand image on the decision to use Grab Food services in Bengkulu City. This research uses quantitative research methods, where research data contains numbers and is analyzed using statistics. With a sample of 100 respondents, respondents were given several statements about the influence of word of mouth and brand image on the decision to use Grabfood services. Simultaneous Hypothesis testing, Fratio value is 75,537 with probability value (sig.) = 0.000. meaning that the significance value is less than the probability value of 0.05 or the value (sig.) 0.000 < 0.05, then Ha is accepted. This means that the variable Word of Mouth (X1) , Brand image (X2) both have a positive and significant effect on the Decision to Use Grab Food Services in Bengkulu City.

The Effect of Store Atmosphere and Location on Purchase Decisions in Bengkulu City Mode Shopping Wiwit Tea Ochty Sri Wulandari; Karona Cahya Susena; Sri Handayani
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.440

The purpose of this study was to determine the effect of store atmosphere and location on purchasing decisions at the City of Bengkulu City. The sample in this study was 65 female customers at the Fashion Squire in Bengkulu City. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of multiple regression have the equation Y = 7.005 + 0.512 (X1) + 0.295 (X2) + e, because the direction of the regression is positive, it can be interpreted that if the store atmosphere and location increase, purchasing decisions at the Bengkulu City skipper will also increase. Store atmosphere is more influential than location on purchasing decisions because the store atmosphere regression value is 0.512 greater than the location regression value. Store atmosphere has a significant effect on consumer purchasing decisions at the City of Bengkulu City skipper, this is evidenced by the results of the t-test showing the value of tcount is greater than ttable (6.256>1.669) and a significant value of 0.000 <0.05 means H_0 is rejected and H_a is accepted. Location has a significant effect on consumer purchasing decisions at the City of Bengkulu City skipper, this is evidenced by the results of the t-test showing the value of tcount is greater than ttable (4,477>1,669) with a significant value of 0.000 <0.05, meaning H_0 is rejected and H_a is accepted. Store atmosphere (X_1) and Location (X_2) together have a significant effect on consumers' purchasing decisions (Y) at the City of Bengkulu City skipper, this is evidenced by the F test showing the value of Fcount > Ftable (146,677> 3.99) with a value of significant at 0.000.

The Effect Of Customer Experience And Customer Satisfaction On Interest In Using Hotel Services Grand Seven One Manna Agung Surya Pramata; Karona Cahya Susena; Eska Prima Monique Damarsiwi
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1303

The purpose of this study was to determine the effect of customer experience and customer satisfaction on the intention to use the services of the Grand Seven One Manna hotel. The sample in this study were 90 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis. Based on the results of this study it was concluded that customer experience has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if the customer experience increases, the interest in using hotel services will also increase. Customer satisfaction has a positive and significant effect on the intention to use hotel services at Grand Seven One Manna, meaning that if customer satisfaction increases, the interest in using hotel services will also increase. Customer experience and customer satisfaction together have a positive and significant effect on the interest in using hotel services at Grand Seven One Manna, meaning that if customer experience and customer satisfaction increase, the interest in using hotel services will also increase.

The Influence Of Product Quality, Price And Service On Customer Satisfaction At Lesehan 123 Jamik Bengkulu City Kusumo Edo Utomo; Karona Cahya Susena; Nirta Vera Yustanti
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1378

Service or service issues also determine development business in business. Good service and as expected will give satisfaction to consumers. This study aims to determine the effect of product quality, price and service quality on consumer satisfaction at Lesehan Jamik, Bengkulu City. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire.The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 120 customers at Lesehan Jamik 123 Kota Bengkulu. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing. Research Results There is a positive and significant influence between Product Quality on Consumer Satisfaction at Lesehan Jamik Bengkulu City, which means that the better the product quality, the more Customer Satisfaction will be increased. There is a positive and significant influence between price and consumer satisfaction at Lesehan Jamik, Bengkulu City, which means that the affordable price of a product will increase customer satisfaction. There is a positive and significant influence between Service Quality on Customer Satisfaction, which means that the better the service quality, the higher the customer satisfaction. There is a positive and significant influence between Product Quality, Price and Service Quality on Customer Satisfaction that the better the product quality, price and service quality, the more people or consumers talk about the superiority of a product.

Co-Authors Aan Hendri Saputra Abdul Rahman Adhitya Yuspitara Agung Rahmat Ilahi Agung Surya Pramata Ahmad Pajri Ahmad Saleh Ahmad Soleh Ahmad Soleh Ali Muktar Sitompul Andalas, Dara Andriyani Prawitasari Anisa Yani Anzori Anzori Arlina Arlina Asriyani, Yennita Atika Indah Putri Atika Puspita Sari Azis Mahyudin Beti Betriani Cakranegara, Pandu Adi Chendy Afriza Dadi Apriadi Dara Andalas Deffri Anggara Deka Putri Dena Leftiani Desmanto Deva Ameilia Ameilia Dian Lova Setiana Eko Satrea Ade Putra Erlin Priandi Eska Monique Prima Damarsiwi Eska Prima Monique Damarsiwi F Pambudi Widiatmaka Fahlevi, Mochammad Fanda Bahari Fikri Nazih Juniansyah Fithria habib Efendi Fitri Kensiwi Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gusti, Wika Haniek Listyorini Hanila, Siti Hapizar Triansyah Hapizar Triansyah, Hapizar Harsen Jenizar Hartoyo Hartoyo Hartoyo soehari Hasbullah Hasbullah Hendri Yanova Hengky Leon Henny Desfijar Fitri Herlin Herlin Herlin, - Herwin Susanto Heskyel Pranata Tarigan Hesti Nur’aini Ida Ayu Made Er Maytha Gayatri Inka Nabela Irwan Moridu Joko Widianto Joko Widianto, Joko Julianti br Hutagaol Hutagaol Jumagar Lumban Sianta Jusi Irawan Kamelia Astuti Kamelia Astuty Kaulan Kundori Kusumo Edo Utomo Lupita Sari M. Rahman Febliansa Marita Vriscilla Putri Marpeka, Lismeza Marvel Poppy Sabarhati Waruwu Mekar Meilisa Amalia Mitior - Mitior -, Mitior Muhammad Rahman Febliansa Muhammad Roky Pratama Nela Puspita Sari Nenden Restu Hidayah Nenden Restu Hidayah Nengsih, Mimi Kurnia Nia Indriasari Nirta Vera Yustanti Nurhalimah Tusadiyah Nurzam Nurzam - Nurzam Nurzam Ondi Fernando Pambudi Widiatmaka Pranoto Pranoto Priandi, Erlin Putri Ramaddan Ramaddan, Putri Rani Sari Fauziah Refsi Roziana Refsi reni suryani Restu Sukri Rina Trisna Yanti Rintan Harumi Prameswari Rio Aprian Rusman Adinata Samodro Bintang A.M Leonardus Selpi Ayu Lestari Sevti Amandari Sigit Mujiharjo Sri Handayani Sri Handayani Suherman Suherman Sukirno Sukirno Sukrisno Sukrisno Sukrisno Sukrisno Suswati Nasution Suwarni Suwarni Suwarni Suwarni Tito Irwanto Tito Irwanto Tito Irwanto Tito Irwanto, Tito Tri Wahyudi Trio Novaldi Veron Farminta Wagini Wagini Wagini, Wagini Wahyu Ilahi Weni Nopitasari Wijaya, Ermy Wika Gusti Wiwin Saputra Wiwin Saputra Wiwit Tea Ochty Sri Wulandari Yennita Asriyani Yesi Indian Ariska Yudi Ariantara Yudi Irawan Abi Yulita Sari Yuspitara, Adhitya Zahrah Indah Ferina

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