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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMB)

Human Resource Management In A Coffee Beverage Sme To Gain Competitive Advantage In Indonesia Robertus Romario; Sekar Wulan Prasetyaningtyas; Anita Maharani
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i3.13027

Abstract

As a developing country, SMEs play an important role in Indonesia’s economy development. The prevalence of food and beverages SMEs in Indonesia is on the rise and on a tight competition, specifically coffee business. Inevitably, for the last couple of years, the number of new SMEs focusing on coffee beverage business is on the rise. Gaining a competitive advantage is essential for SMEs to achieve sustainability and profitability. There has been a dearth of studies on researching the importance of strategic human resource management to gain competitive advantage specifically for SMEs. Thus, this study aims to fill the gap in the literature on the topic and aims to assist entrepreneurs and SME founders in gaining competitive advantage through strategic human resource management. This study explores Kopi Soe, one of the most successful and leading coffee beverage SME in Indonesia on how Kopi Soe has been strategically manage its human resource to gain competitive advantage among its competitors. This study utilizes in-depth interview to collect data as qualitative method with Kopi Soe’s founders and employees to capture the human resource experience and how effective human resource management has been successfully putting them as the top coffee beverage SME in Indonesia in two years. The study found that Kopi Soe’s high involvement of human resource management positively increases competitive advantage through both innovative performance and entrepreneurial performance. Moreover, since most of the employees are millennials, this study also includes managerial implications on how to manage millennials in SMEs.
Co-Authors A Izzuddin Abdissalam Achmad Fauzi Achmad Rizky Nevianto Adi Wicaksono Agatha Puji Selvira Pratiwi Agum Damaris Ahmad Ulin Nuha Ake Wihadanto Akmal Maulidina Aldian Nur Alfikalia Alfikalia Alfikalia, Alfikalia Andhik Kanitra Andi Maulana Antonius Soelistyo Nugroho Ardhianiswari Diah Ekawati, Ardhianiswari Diah Audy Thuda Berlian, Christian Wahyu Chandra Hosen Christopher Samosir Cindy Diva Paramitha Cipto Adi Pringgodigdo Cut Azyya Triatsari Dedi Heriyanto Deniza Mulianita Dewi Tamara Dewi Tamara Dianthy Kusardi Dianti Arudi Didi Juliansyah Dovi Kurniawan Elizabeth Linggawati Elmarian Haessel Ema Suryani Etty Puji Lestari Fitri Yanni Galih Rakadya Gemerlang Adhityatama Guntur Wahyuni Ratnanto Hafiludin Usman Hafis Sjahrul Iwan Hanafi Hanafi Harry Pornomo Harry Sutanto Hendra Gunawan Hendro Yuliantoro Heri Iswandi Heriani Heriani Hidayah, Zainur Ignasius, Ervan Iin Mayasari Iin Mayasari Iin Mayasari Ilham Penta Priyadi Inayah Alfatihah Indra Priyahutama Inge Monica Intan, Salsabila Irene Teresa Rebecca Irene Teresa Rebecca Hutabarat Iskandar, Amir Iyus Wiadi Junaedi Junaedi Junita Sari Kartasasmita, Wanda Ginanjar Kawai Satria Liantama Kemal Riadsyah Kresentia Stefanie Lidya Lidya Linda Linda Luki Setiawan Suardi M Miftachun Ni’Am Magya Ramadhania Putri Mahlani, Siti Afifah Marlika, Selvia Maulidina, Akmal Meirani Harsasi Mery Noviyanti Mery Noviyanti Moch. Zaenal Abidin Muchlis Burhanuddin Mufid Rosichin Mugi Gustari Muhammad Indrik Muhammad Miftahul Amri Muhammad Nabawi Muhammad Nurman Syukur Muhammad Zulkarnain Anwar Mur Adi Setijoutomo Nadya Kariza Nodi Winata Norhidayat Norhidayat Oky Fardiyono P. Laya Agustin Pandu, Thenry Linda Sharron Phelia, Anisya Rahadi Manumayangsa Rahmat Budiman Rebecca, Irene Teresa Renaldi Renaldi Renando Meiko Putra Rini S. Pramono Rizki Dwi Cahyo Galang Asmoro Robertus Romario Roni Putra Sanjaya RR Melanie Ayu Shinta Devi Rudi Fahrudi Savitri, Nilasari Sekar Wulan Prasetyaningtyas Shirley Elian Sri Fitriani Srikandi, Anggara Bakti Subagya Subagya Sudirman Widhy Sugeng Widodo Sulaikah Sulaikah Suroyo Gino Suwargo, Nixon Synthia Atas Sari Thenry Linda Sharron Pandu Triyanti Triyanti Triyanti Triyanti Umar Hadi Valensius Alvin Mulia Wahyu Bagus Rilo Wanda Ginanjar Kartasasmita Widhy Firmansyah Widuri Supriatna Windharti Amelia Wirma Yuliana Yokung, Laurencia Bernadette Yosia Kefas Wirawan Yozef Yozef YudhiAlfikalia . Zainur Hidayah ZULKARNAIN ZULKARNAIN