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Journal : UNEJ e-Proceeding

RICE SUPPLY CHAINS IN INDONESIA: HOW DO THEY WORK? Joni Murti Mulyo Aji
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The objective of this research is to identify how rice supply chains in Indonesia work. The nature of product, financial and information flows of rice supply chains inIndonesia are identified; and the relationships in the rice supply chains are explored. This research is guided by a social constructionist paradigm, thus it is primarily qualitative in nature. The research applies case study approach and inductive analysis. Findings across all cases indicate that contemporary rice supply chains are characterised by transactional and asymmetric dependence-based relationships. Although possible, collaborative supply chain management is difficult to implement especially in the absence of the government role to facilitate the development of more collaborative supply chains.
PERILAKU KONSUMEN COOKIES TEPUNG CASSAVA UD. NULA ABADI DI KABUPATEN BONDOWOSO Fithroh Wahyu sulistyo Akbar; Joni Murti Mulyo Aji
UNEJ e-Proceeding 2018: Pembangunan Pertanian dan Peran Pendidikan Tinggi Agribisnis: Peluang & Tantangan di Era Indus
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The development of agroindustry based MSMEs can help the Indonesian economy. UD. Nula Abadi is the only MSME in Bondowoso District that processes cassava plants into flour and cookies so that it becomes a value-added product. Need the right marketing mix strategy to develop UD. Nula Abadi through analysis of consumer behavior on its customers. So the purpose of this study is to find out (1) the general characteristics of consumers and the process of purchasing decisions (2) attitudes and levels of customer satisfaction. The research method uses descriptive methods. Determination of respondents' samples with snowball sampling and judgmental sampling techniques. Data is collected by means of interviews, questionnaires, observation, literature or documentation. Data analysis using fishbein analysis, Customer Satisfaction Index, Importance Performance Analysis. The majority of consumers are women who are wives and work for civil servants. The purchase motivation comes from families and the types of opaque cookies are preferred by consumers. From the 22 attributes the results of the fishbein analysis entered the likes category. The CSI value of 88.82% is in the very satisfied category. The 4P marketing mix recommendation on products is to make innovative and distinctive products, on the place / distribution is the need to establish outlets and add agents / sales, on promotion is to use social media and direct marketing, and at prices is to use imitative pricing.
ANALYSIS OF COFFEE CONSUMER BEHAVIOR IN JEMBER AND ITS IMPLICATIONS TO DEVELOPMENT STRATEGY OF LOCAL COFFEE AGROINDUSTRY Trias Primadani; joni Murti Mulyo Aji; M Sunarsih
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

This research is aimed to identify: (1) consumer perception towards the local ground coffee (powder) products; (2) factors affecting consumer decision to purchase coffee; (3) characteristics of coffee powder sought by consumers; and (4) right product development strategy for the local coffee. Study area is determined by deliberately (purposive method). Analyses of the data used are analytical hierarchy process (AHP) and factor analysis. The results show: (1) the respondents perceived that “Kapal Api” coffee is better than the local coffee and other branded coffee, (2) availability and product, price and social environment factors, and product quality are identified as the factors affecting consumer decision to purchase coffee in Jember, (3) Based on priority scales, characteristics of coffee powder sought by consumers are price (St2), product (St1),promotion (St4), and place (St3) respectively, (4) Based on the perceptions of respondents in details, product strategy consists of the taste (P5), aroma (P6), brand (P4), practicality (P1), packaging design (P3), package size (P2), meanwhile promotion strategies consists of advertisement (P7), sales promotion (P8), public relations (P10), and face to face sales (P9).
EMPLOYMENT ABSORPTIVE CAPACITY OF SMALLHOLDER COFFEE PLANTATIONS AND SUSTAINABLE COFFEE DEVELOPMENT IN JEMBER DISTRICT Ebban Bagus Kuntadi; Joni Murti Mulyo Aji; Dewi Churva H. Sholihah
UNEJ e-Proceeding Proceeding of International Conference on Food Sovereignty and Sustainable Agriculture (FoSSA) 2017
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Jember District is the second largest of coffee producing area in East Java (after Malang) with coffeeplanted area around 5,608 hectares. Based on the data in 2012, 27 of 31 sub districts in Jember arecoffee producers which means only 4 sub-districts in this region do not produce coffee. Each area,however, has a different potency on coffee production. To understand the role of coffee in the regionaldevelopment, an area mapping on distribution of smallholder coffee plantation is therefore needed asit related to labor employment in plantation sector, particularly as most of those run by smallholdersas well as the change of economic structure in Jember District. The importance of smallholder coffeeplantation’s role on labor absorption and economic growth on Jember will eventually determine thefurther policy on the development of smallholder coffee plantation as an important subsector inJember. This research aimed to: (1) describe the characteristic of distribution coffee plantation area bysmallholders in Jember District, (2) know the shift of GDP value from smallholder coffee in Jember,and (3) know the employment absorptive capacity on smallholder coffee plantation in Jember District.Both descriptive and analytic methods were used in this research. Methods of analysis used in thisresearch include location quotient (LQ), locality coefficient and specialization coefficient, shift-shareanalysis, demo-metric model, and contribution. The result of this study showed that (1) thecharacteristics of distribution smallholder coffee area in Jember Regency were not concentrated, (2)the shift share and position of GDP value from smallholder coffee were positive, and (3) smallholdercoffee plantation ability on producing the economic outputs and its contribution to the regioneconomic growth is followed by increasing labor absorption and have positive impacts on the districtregional development.
IMPACT OF ELIMINATION OF AUTOMATIC DETENTION OF COCOA PRODUCTION INDONESIA Arum Putranti; Joni Murti Mulyo Aji
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Increased export volume of Indonesian cocoa exports could open up opportunities and make Indonesia a leading producer of cocoa. The Government expects the exporters began to seek opportunities to export processed cocoa cocoa commodity export prices to rise. The volume of cocoa in the cocoa trade in Indonesia is affected either directly or indirectly. Based on the conditions that have been described in the background of the above problems, it is necessary to study about the impact of Automatic Detention of Indonesian cocoa production.