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All Journal JURNAL BISNIS STRATEGI Jurnal Administrasi Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economic Laws Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Moh Farid Najib
Politeknik Negeri Bandung
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Persepsi Wisatawan terhadap Social Media, Brand Awareness dan Visit Intention Stunning Bandung Eka Farhati; Moh. Farid Najib
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.188 KB) | DOI: 10.35313/irwns.v13i01.4374

Abstract

City Branding Stunning Bandung yang diresmikan oleh Kemenparekraf untuk Kota Bandung masih kurang dikenal. Padahal, dengan adanya City Branding mampu meningkatkan angka wisatawan Kota Bandung. Maka dari itu, perlu dilakukan penelitian untuk mengetahui persepsi Social Media, Brand Awareness, dan Visit Intention. Penelitian ini bertujuan untuk mengetahui persepsi wisatawan terhadap Social Media, Brand Awareness dan Visit Intention Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan 400 responden menggunakan kuesioner. Setelah data terkumpul, data diolah menggunakan aplikasi SMART-PLS. Penelitian ini menunjukkan bahwa presepsi Social Media dan Brand Awareness mempunyai nilai yang sangat baik, untuk Visit Intention mempunyai nilai yang sedang. Oleh karena itu, berdasarkan temuan penelitian disarankan untuk meningkatkan promosi Stunning Bandung agar Brand Awareness mempunyai nilai yang baik dan menarik perhatian wisatawan.
Pengaruh board characteristic spesifik bank terhadap kebijkan deviden pada Bank Umum Syariah Hanif Faishal; Moh Farid Najib; Muhamad Umar Mai
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.01 KB) | DOI: 10.32670/fairvalue.v4i11.1836

Abstract

This study aims to identify the role of board characteristics, which are proxies with board of directors size, female board of directors, and independent board of commissioners in determining dividend payment policies at Islamic Commercial Banks in Indonesia. This research is explanatory in nature, namely research that examines and explains the causal relationship (cause and effect) between variables developed in several hypotheses. The population and sample of this study are all Islamic Commercial Banks (BUS) registered with the Financial Services Authority (OJK) for the period 2010 to 2020. In this study the method used is logistic regression analysis, the analytical tool used is eviews 9. The results show The variable size of the board of directors and Return On Assets (ROA) have a positive and significant effect on the level of Propensity to Pay Dividend (PPD). In the variable of the Women's Board of Directors (FMBD), the independent commissioner (INBC) has a significant negative effect on the Propensity To Pay Dividend (PPD). The Bank Size Variable (BSIZE) has a negative but not significant value on the Propensity To Pay Dividend (PPD). Meanwhile, the Bank Growth variable (GRWH) has an insignificant positive value on the Propensity To Pay Dividend (PPD).
Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors Moh Farid Najib; Wawan Kusdiana; Izyanti Awang Razli
Journal of Islamic Economic Laws Vol 5, No 2: July 2022
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v5i2.19199

Abstract

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study uses 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers' intentions to buy local halal cosmetic products.
The Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia Moh Farid Najib; Tia Fauziah; Tjetjep Djatnika; Dedy Saefulloh; Dewi Purnamasari
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.48

Abstract

Hijab has become a necessity for Muslim female customers. Hijab products are various as it is not only used as a cover, but it also increases their confidence since hijab fashion does not have to be left behind by non-hijab fashion. The interest in buying a premium hijab may be due to its utilitarian or hedonic nature. This paper aims to examine the differences between the importance of utilitarian and hedonic values on evidence of buying intention of hijab from Indonesia. This research employs explanatory research by collecting 400 Muslim female respondents in West Java. The data processing method uses a scoring with a Likert scale from a score of one to five. The structural Equation Model (SEM) is used to analyze the data by applying SEM-PLS. The results show that both the utilitarian values and the hedonic values simultaneously do not affect the buying intention. Instead, they partially give a significant effect on the buying intention. This means that Muslim women in Indonesia are competing in seeking the values of their faith and need emotional satisfaction in their daily activities.
Peran Penting Kemasan dalam Meningkatkan Persepsi Kualitas Produk Makanan Adila Sosianika; Arie Indra Gunawan; Moh Farid Najib; Fatya Alty Amalia; Widi Senalasari; Rafiati Kania
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 2 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i2.85-92

Abstract

Bisnis kuliner sebagai suvenir di Bandung saat ini telah berkembang, namun demikian secara umum mereka belum mampu menyajikan produk kuliner sebagai suvenir yang berkualitas. Hasil studi sebelumnya juga mengindikasikan bahwa aspek kemasan, penjualan, promosi serta kualitas layanan masih perlu penanganan secara serius karena belum dipersepsikan sebagai suatu yang baik. Perbaikan akan hal tersebut mendesak karena, dari sisi turis, kualitas produk, tampilan kemasan, dan bagaimana produk kuliner tersebut dijual merupakan aspek yang sangat penting dalam proses pembelian suvenir. Studi ini bertujuan untuk turut serta dalam menumbuhkembangkan bisnis kuliner bagi UKM di kota Bandung, khususnya untuk memahami dan menganalisis bagaimana dampak desain visual kemasan terhadap kualitas produk makanan. Produk oleh-oleh makanan Bandung menjadi objek penelitian ini karena produk oleh-oleh makanan dianggap sebagai produk low-involvement yang sering dibeli dan dipengaruhi oleh desain visual kemasan. Studi ini dirancang untuk memahami  dan menganalisis pentingnya desain kemasan visual dalam mempengaruhi kualitas produk oleh-oleh makanan Bandung. Untuk mencapai tujuan tersebut, sudi ini difokuskan pada usaha produk oleh-oleh makanan UKM dengan menggunakan pendekatan eksploratif dan deskriptif. Metode purposive sampling digunakan  dalam penelitian dengan menentukan kriteria responden adalah wisatawan yang baru saja berbelanja oleh-oleh khas Bandung. Selanjutnya, data dari 200 responden dianalisis menggunakan metode deskriptif statistik dan multivariate. Hasil studi menunjukkan bahwa persepsi wisatawan terhadap desain visual kemasan berpengaruh positif dan signifikan terhadap kualitas suvenir makanan Bandung. Hal ini menunjukkan bahwa penting bagi pengusaha produk oleh-oleh makanan untuk membuat de-sain kemasan yang sesuai dengan harapan konsumen agar kualitas produk juga dapat dinilai dengan baik oleh konsumen.
Determinants of Attitudes Toward Green Product and Purchase Intention of Zero-Waste Product: A Case Study of Menstrual Cup Agustinus Februadi; Amanda Nabilah; Moh Farid Najib
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.34

Abstract

Waste, currently, is one of the biggest concerns in Indonesia. As one of the solutions, innovation in the zero-waste product can help in reducing waste because it can be used repeatedly. A menstrual cup is one of zero waste products that substitute conventional sanitary napkins. However, the use of menstrual cups in Indonesia is still taboo. This study aims to determine the effect of attitudes towards green products on the purchase intention of menstrual cup products based on the factors that influence it. The data are taken from 295 Indonesian women who know about menstrual cup products through online questionnaires. The data analysis process is carried out using the SEM-PLS method with several supporting applications. The results showed that environmental attitudes, perceived health benefits, perceived value, and e-wom attitudes influenced the desire of having environmentally friendly products and increased the willingness to pay and purchase intentions for menstrual cup products.
The Influence of Live-Streaming Shopping Activities on Attitude Toward Purchase Intention Hilwah Dibagiyya Elsholiha; Moh Farid Najib; Fatya Alty Amalia
Journal of Marketing Innovation (JMI) Vol. 3 No. 2 (2023):
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i2.96

Abstract

The rapid development of marketing media, particularly live streaming services, is anticipated to be incorporated into the social, voice, and visual widespread in the future, which can influence customers' behavior while making purchasing decisions at any moment. The purpose of this paper is to determine the influence of live-streaming shopping activities on attitudes toward purchasing intentions. The purposeful ways to sample were implemented for this research, with questionnaires distributed digitally to TikTok social media users who had seen live-streaming promotions in Indonesia. The third version of SmartPLS was used to process the data collected from up to 443 respondents. The research results show each variable that significantly influences purchase intention includes credibility, informativeness, and interactivity through the intermediary, namely the variable attitude towards advertising. The researchers can use the data processing findings from the current research, which revealed customer attitudes toward advertising in the form of trust in sellers and trust in platforms, also to measure the influence of each variable interpreted as advertising value on consumer behavior, namely product purchase intention in TikTok live stream promotions.
Co-Authors Agustinus Februadi Agustunus Februadi Alexandre Desausa Guteres Amanda Nabilah Ari Devinta Purwati Arie Indra Gunawan Benny Barnas Carolina Magdalena Lasambouw Dara Yuri Andita Dara Yuri Andita Dedi Saefuloh Dedy Saefulloh Dewi Purnamasari Dewi Purnamasari Eddy Syah Yahya Eka Farhati Elsanty Mega Lestari Fajarsyah Rizal Hakim Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fretti Aldina Hanif Faishal Hilwah Dibagiyya Elsholiha Ira Tutia Iwan Mulyawan Izyanti Awang Razli Kiki Wardiman Jayanegara Muhamad Umar Mai Nadya Martika Akmalia Neneng Nuryati Nugroho Hardiyanto Nurul Anisa Setiani Rafiati Kania Rafiati Kania Rizki Zulfikar Sosianika, Adila Tia Fauziah Tjetjep Djarnika Tjetjep Djatnika Tjetjep Djatnika Vika Gustyana Mulyani Vita Karima Wahyu Rafdinal Wawan Kusdiana Widi Senalasari Widi Senalasari