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All Journal International Journal of Public Health Science (IJPHS) Jurnal Terapan Abdimas WIDYAKALA JOURNAL Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Social and Management Studies (IJOSMAS) Jurnal Kewarganegaraan International Journal of Organizational Business Excellence (IJOBEX) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Economics and Business Letters Formosa Journal of Sustainable Research (FJSR) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Priviet Social Sciences Journal International Journal Multidisciplinary Science
Yohanes Totok Suyoto
Universitas Pembangunan Jaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Analisis Pengaruh Perceived Value Dan Brand Image Terhadap Purchase Decision Layanan Netflix Suryani Suryani; Pandu Adi Cakranegara; Yanti Budiasih; Hendy Tannady; Yohanes Totok Suyoto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1171

Abstract

Penelitian ini bertuj uan untuk mengtahu i seberapa besar pengaruh brand image clan perceived value terhaclap keputusanpembelian clalam berlangganan layanan Netflix. Penelitian ini merupakan penelitian kuantitatif clan menggunakan program SPSS13 clengan jum lah sampe sebanyak 101 responclen yang merupakan Mahasiswa di provinsi Jakarta yang berlangganan aplikasiNetfl ix. Penelitian ini menggunakan teknik probability sampling clan purposive sampling. Hasil penelitian ini menunj ukkan bahwabrand image clan perceived value berpengaruh terhaclap keputusan pem belian, Manfaat clari penelitian in i aclalah sebagai bahanmasukkan clan pertimbangan untuk tetap menj aga brand image clan perceived value clalam strategi Netflix untuk bersaing clengankompetitor lain. Kata Kunci : brand image, perceived value, keputusan pembelian, Netflix
Co-Authors Adhika Ibnu Anugrah Aep Saefullah Agus Saputra Aisyah Solehati.,S.E.,M.M Alya Syahla Amanda Putri Amin Setio Lestiningsih Andina Dwijayanti Arniwita Arniwita Ayundah Riani Budi Budi Harto Cakranegara, Pandu Adi Damanik, Darwin Dede Suleman Desy Puspitasari Diah Afrianti Rahayu Dion Dewa Barata Edi Purwanto Eka Hendrayani Endang Pitaloka Etik Dwi Styaningrum Fadjari Widhi Kurniandra Fahrina Mustafa Fendi Saputra Fendi Saputra Fendi Saputra Hastuti Naibaho Helmy Ivan Taruna Hendy Tannady Indria Widyastuti Intan Hajar Karuniatama Iqra Wiarta Iwan Henri Kusnadi Joko Ariawan Joseph M.J. Renwarin Kayla Zoraya Hanum Kiki Setyawati Magdalena Magdalena Magdalena Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohamad Trio Febriyantoro Mohd Hadli Shah Mohamad Yunus Monika Claudia Sarita Noor Saatila Mohd Isa Norhayati Zamri Nur Alya Poniah Juliawati Raden Ati Haryati Rahayu Abdul Rahman Refina Sari Wiratami Reny Khaerani Resti Yulistria Retnoning Ambarwati Rohani Lestari Napitupulu Rona Ayudia Purnandika Salma Sintya Sari, Imelda Supriatin Supriatin Suryani Suryani Susanto, Primadi Candra Tanti Widia Nurdiani Teguh Prasetio Universitas Bina Sarana Informatika, Zahra Wheny Khristianto Wiwin Wianti Yanti Budiasih Yosaphat Danis Murtiharso Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli