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All Journal Buletin Studi Ekonomi (JELIKU) Jurnal Elektronik Ilmu Komputer Udayana E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Mimbar PGSD Undiksha JUIMA : Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat International Journal of Asian Business and Management (IJABM)
I Made Wardana
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

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PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK Ni Putu Wulan Widasari; I Made Wardana; Putu Yudi Setiawan
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.03.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.39 KB) | DOI: 10.24843/EEB.2018.v07.i03.p09

Abstract

ABSTRAK Tujuan Penelitian ini menjelaskan pengaruh persepsi kemudahan penggunaan, persepsi manfaat, dan persepsi risiko terhadap sikap dan niat beli Go-Massage pada aplikasi Go-Jek. Populasi penelitian ini tidak terbatas (infinite) yang merupakan pengguna aplikasi Go-Jek di Kota Denpasar. Sampel dalam penelitian ini diambil dengan teknik non-probability sampling dengan total responden berjumlah 120 orang. Temuan penelitian ini menunjukkan persepsi kemudahan penggunaan dan persepsi manfaat berpengaruh positif dan signifikan terhadap sikap. Selanjutnya hasil penelitian juga menunjukkan pengaruh positif dan signifikan persepsi manfaat dan sikap terhadap niat beli. Sebaliknya, persepsi risiko berpengaruh negatif dan signifikan terhadap sikap dan niat beli. Implikasi teoritis pada penelitian ini adalah penelitian ini memperkuat teori sikap khususnya Technology Acceptance Model yang dikemukakan oleh Davis (1989). Implikasi praktis berguna bagi perusahaan untuk mendalami konstruk yang memberikan pengaruh besar terhadap niat beli. Untuk kedepannya, perusahaan disarankan lebih berfokus pada persepsi manfaat guna mendorong niat beli konsumen terhadap layanan Go-Massage yang ditawarkan pada aplikasi Go-Jek Kata kunci: TAM, Persepsi Kemudahan Penggunaan, Persepsi Manfaat, Persepsi Risiko, Sikap, dan Niat Beli
PENGARUH LINGKUNGAN KERJA DAN PENGHARGAAN TERHADAP KREATIVITAS DAN KINERJA PEGAWAI DI UNIVERSITAS PENDIDIKAN GANESHA Nyoman Doddy Widhiastana; Made Wardana; I Gde Adnyana Sudibya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.01.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this research was to explain the influence of the work environment and reward for creativity and performance of employees at Ganesha University of Education. This research targeting all goverment employees in the Ganesha University of Education, but the number of questionnaires returned as many as 141 copies of a total of 253 employees. The data were analyzed using Partial Least Square (PLS). The results showed that (1)  work environment positive and significant impact on employee performance, (2) work environment positive and significant effect on creativity, (3) reward positive and significant impact on employee performance, (4) reward positive and significant impact on creativity, and (5) creativity positive and significant effect on employee performance.  
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH WOM TERHADAP SWITCHING INTENTION KE PRODUK SMARTPHONE MEREK SAMSUNG DI DENPASAR Selvina Juliana Pelupessy; I Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.05.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study was conducted to determine the role of brand image in mediates the influence of WOM on switching intention to smartphones, the Samsung brand in Denpasar. The study population was people in Denpasar which do not have a smartphone Samsung brands. Respondents in this study were 120 people. The data analysis technique used is by using Structural Equation Modeling (SEM). The results showed that WOM positive and significant impact on the brand image, WOM positive and significant effect on the switching intention, brand image and significant positive effect on the switching intention, brand image positive and significant impact WOM mediate with the switching intention. Spread of WOM that can positively affect the brand image of Samsung better thus making consumers who do not use a smartphone Samsung has an interest to use a Samsung smartphone and future research are expected to use more sample size that covers an area larger research
PENGARUH PEMASARAN INTERNAL TERHADAP ORIENTASI PASAR (STUDI PADA BANK PERSERO DI DENPASAR) Iwan Trisna Jaya; I Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 03.NO.12.TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The study aims to look at the effect of internal marketing on market orientation through organizational commitment and OCB at state-owned banks (Mandiri, BNI, BRI) in Denpasar. All employees of state-owned banks in Denpasar is the study population. The number of samples in this study set 179 respondents. Convenience sampling selected as the sampling method of front liner employees (tellers and customer service), marketing and branch leaders. The data is processed and analyzed by SEM through AMOS software. The results showed that: (1) The relationship between internal marketing on market orientation, internal marketing on organizational commitment, internal marketing on OCB, is positive and significant. (2) The effect of organizational commitment on market orientation, organizational commitment on OCB, is positive and significant. (3) OCB has a positive and significant impact on market orientation. (4) organizational commitment and OCB is a mediating variable between internal marketing and market orientation. (5) Organizational commitment as a mediating variable between internal marketing and OCB. (6) OCB is a mediating variable between organizational commitment and market orientation. Keywords: Internal Marketing, Organizational Commitment, Organizational Citizenship Behaviour (OCB), Market Orientation.
PENGARUH KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN DAN WORD OF MOUTH PELANGGAN MICE DI RAMADA BINTANG BALI RESORT Yohanes Paulus Hanny Wadhi; Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.06.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study is aimed at determining the effect of service quality on satisfaction and word of mouth of mice costumers in Ramada Bintang Bali Resort. The method of sampling is done by puposive sampling, with the total of respondents of 150. Data are collected through questioners and data analysis techniques using Structural Equation Model (SEM) with application software analysis moment of structure (AMOS). The results show that (1) Quality of service has positive and significant effects on costumers’ satisfaction, (2) Satisfaction effects positively and significantly on word of mouth, and (3) The quality of service has the same effects on word of mouth.
PENGARUH ATRIBUT PRODUK PAKAIAN TERHADAP WEB BROWSING HEDONISM DAN PEMBELIAN IMPULSIF I.B Koman Suarmaja; Made Wardana; I Putu Gde Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.12.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to explain the effect of apparel product attributes to web browsing hedonism and impulsive buying at B2C shopping site in Denpasar. An online questionnaire used as an instrument of primary data collection. Sampling technique used is purposive sampling by the respondents as many as 100. The hypothesis testing used analytical techniques Partial Least Square (PLS) by SmartPLS 3. The results showed that the variety of selection and price policy and significant positive effect on web browsing hedonism, sensory attributes not significant effect on web browsing hedonism. Variety of selection and significant negative effect on impulsive buying. Pricing policy, sensory attributes and web browsing hedonism positive and significant effect on online impulsive buying.Web browsing hedonism is found as a mediating influence variety of selection and pricing policy on impulsive buying. Marketers website should not provide too many product choices, as well as considering the use of virtualization technology products in 3D to provide more information in real clothing products on shopping sites that evoke passion hedonist visitors during web browsing.
MENGUJI PENGARUH KEPEMIMPINAN TERHADAP PERILAKU KERJA DAN KINERJA KARYAWAN (Studi Pada Kantor Imigrasi Kelas I Khusus Ngurah Rai) Jerry Risnandar Saktinegara; I Made Wardana; I Gede Riana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.10.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Leaders of the organization must learn and understand the behavior of subordinates and pushed to the achievement of organizational goals effectively. This study aimed to analyze the influence of leadership on work behavior and performance of employees and to analyze the effect of the work on the performance of the employee's behavior. This study uses 92 respondents employees in Kantor Imigrasi Kelas I Khusus Ngurah RaiBali. Data was collected by distributing questionnaires to the respondents. The collected data were analyzed by using Partial Least Square. The research showed that leadership is a significant positive effect on work behavior, work behavior is positive influence on employee performance. The study also showed  that leadership is not significant positive effect on employee performance. The implications of this study emphasize the important role of leadership in improving employee behavior. The performance of employees will be increased if the leadership has integrity and is able to carry out the vision and  mission organization so employees are more passionate in carrying out the work.
PERAN CITRA HOTEL DAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA HOTEL MELATI DI KAWASAN WISATA KUTA Ni Ketut Rahayu Laksmi Uttami; I Ketut Rahyuda; I Made Wardana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME 03.NO.09.TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The rapid development of hotel industry in Bali is very competitive, particularly on the growth of budget hotels in Kuta Tourism Area which has increased in significant amount. The key to maintain competitive advantage in the competitive environment lies in how to deliver service quality in order to achieve customer loyalty. The effect of service quality to customer loyalty increases with the role of image and customer satisfaction. This study was conducted in budget hotels in Kuta Tourism Area through 200 respondents. The results of this study showed that service quality, hotel image, and customer satisfaction have a positive and significant effect toward customer loyalty. Hotel image and customer satisfaction are as well stated as a mediator in the service quality and customer loyalty relationship. Keywords: Image, Customer Satisfaction, Service Quality, Customer Loyalty
MEMBANGUN KEUNGGULAN BERSAING MELALUI KINERJA SISTEM INFORMASI DAN CUSTOMER INTIMACY DALAM MENINGKATKAN KINERJA PEMASARAN I Nengah Aryana; I Made Wardana; Ni Nyoman Kerti Yasa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.04.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Latar belakang penelitian ini yaitu adanya fenomena persaingan yang semakin ketat pada industri perhotelan di Bali yang dipengaruhi oleh kemajuan teknologi informasi. Bermunculan hotel-hotel baru baik yang bertaraf nasional maupun internasional terutama hotel berbintang 3, 4, dan 5 membuat semakin sulitnya persaingan bisnis akomodasi di Bali. Sangat disayangkan ketatnya persaingan ini turut membawa dampak menurunkan kinerja pemasaran industri perhotelan di Bali. Hal ini ini terbukti dengan terus menurunya tingkat hunian kamar hotel di Bali selama 5 tahun terakhir yang tercatat pada tahun 2016 sebesar 53,67% dari awalnya sebesar 63,21% pada tahun 2012. Menyikapi hal ini perlu dicarikan terobosan baru untuk mengangkat kembali tingkat hunian kamar hotel pada tahun-tahun mendatang dengan cara meningkatkan kinerja pemasaran dengan menciptakan keunggulan bersaing melalui penerapan customer intimacy yang didukung dengan kinerja sistem informasi yang baik. Untuk mencapai tujuan tersebut, penelitian ini mengambil sampel sebanyak 118  hotel dengan unit analisis yaitu para manajer hotel dengan menggunakan alat analisis Stuctural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa kinerja sistem informasi dan customer intimacy memiliki pengaruh yang positif dan signifikan terhadap keunggulan bersaing dan kinerja pemasaran. Keunggulan bersaing memiliki pengaruh yang positif dan signifikan terhadap kinerja pemasaran. Keunggulan bersaing juga mampu memediasi kinerja sistem informasi dan customer intimacy terhadap kinerja pemasaran. Implikasi praktis penelitian ini dapat memberikan sumbangan pemikiran bagi  industri perhotelan di Bali agar senantiasa meningkatkan kinerja pemasaran perusahaan dengan cara membangun keunggulan bersaing melalui kinerja sistem informasi yang baik dan customer intimacy yang intim dengan pelanggan.
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN PERSEPSI KONTROL KEPERILAKUAN, TERHADAP NIAT SISWA SMK DI KOTA DENPASAR UNTUK MENJADI WIRAUSAHA Ni Made Mirawati; I Made Wardana; I Putu Gde Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.07. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

ABSTARCT The purpose of this study is to analyze the effect of entrepreneurs attitudes, subjective norms, and perceived behavior control towards the intention of being entrepreneurs. Respondents in this study were the twelfth grade students of Vocational High School in Denpasar. The sample used were 100 students by utilizing purposive sampling method. The research instruments udes questionnaires and analysis techniques used multiple linear regression analysis. The result showed that the attitude, subjective norms, and perceived behavior control effect positively and significantly towards the intention of being entrepreneurs. It is suggested to the school  to hold seminars by inviting success young entrepreneurs which can be an inspiration to the students in order to enchange students positive attitude towards the profession of entrepreneurial. Parents encouragement is needed to support students intention to be entrepreneurs. In learning process, it should be concrete efforts of the teachers to establish leadership which is one of persons principle to become entrepreneur. For the further research, it is suggested to add the background of parents occupation and cultural background  which can influence the intention of students to be entrepreneur.
Co-Authors Agung Ari Priyantika Agus Daging Ahmad Sirojut Tholibin Alit Devi Laksmi Alit Suryani Anak Agung Sagung Mas Evy Aprillianty Cokorda Pramartha Desak Made Indah Paramitha Sari Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Febe Vanesamay Jayadi Gede Bayu Rahantha I Gde Adnyana Sudibya I Gede Eka Sumanjaya Putra I Gede Riana I Gede Teguh Esa Widhiarta I Gst. A. Kt. Gd. Suasana I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Utami Mayastuti I Gusti Ayu Swari Pradnyani I Gusti Bagus Krisna Saputra I Kadek Leon Saputra I Ketut Nurcahya I Ketut Rahyuda I Komang Lowis Siwandana I Made Surya Prayoga I Made Surya Prayoga I Nengah Aryana I Putu Gde Sukaatmadja I Wayan Mahendra Putra AN I Wayan Sujana I.B Koman Suarmaja Ida Ayu Putu Dian Savitri Ida Bagus Made Juniartha Iwan Trisna Jaya Jerry Risnandar Saktinegara Kadek Tresna Widiananta Kadek Yoga Aditya Krismawintari, N.P.D. Made Ayu Swari Oktarini Made Dwi Listyandari Made Pradnyan Permana Usadi Made Surya Putra Maytri Kiara Saraswathi Ni Ketut Rahayu Laksmi Uttami Ni Luh Tiwi Hari Cahyani Ni Luh Wayan Sayang Telagawathi Ni Made Maya Devi Theresia Theresia Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Putu Anggun Udayani Ni Putu Dellya Febrianda Melzica Ni Putu Devi Putri Dikayana Ni Putu Hani Susanti Ni Putu Siska Yundari Ni Putu Wulan Widasari Niky Purbawisesa Nyoman Doddy Widhiastana Nyoman Shanti Pranithi Karita Putu Budi Cahyadi Putu Laksmita Dewi Rahmayanti Putu Pradiva Putra Salain Putu Yudi Setiawan Sarah Yulinar Adiputri Selvina Juliana Pelupessy Sri Suprapti Udayani, Ni Putu Anggun Wayan Sanjaya Yenny Pratiwi Yohanes Paulus Hanny Wadhi