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All Journal Lingua Cultura English Review: Journal of English Education AL-ISHLAH: Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Script Journal: Journal of Linguistic and English Teaching Edu-Ling: Journal of English Education and Linguistics JMM (Jurnal Masyarakat Mandiri) Journal on Education Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Journal On Teacher Education (Jote) Community Development Journal: Jurnal Pengabdian Masyarakat ABSYARA: Jurnal Pengabdian Pada Masyarakat Journal of English Language and Education Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Anglophile Journal Jurnal Pendidikan Progresif Bilingual : Jurnal Pendidikan Bahasa Inggris
Ridwin Purba
Pendidikan Bahasa Inggris, Universitas Simalungun, Pematangsiantar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Anglophile Journal

 1 
Attracting Viewers through Advertisement by Using Code Mixing: A Sociolinguistics Study Herman Herman; Nguyen Van Thao; Ridwin Purba; Novi Sri Ulina Simanjuntak
Anglophile Journal Vol 2 No 2 (2022): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v2i2.304

Abstract

The artcile aims to clarify what types of code mixes are used in TV advertisements and why code mixing is used because a trend or style of speech in society, particularly among young people has evolved in the phenomenon of mixing code and changing code. Bilingualism always involves the use of code mixing in the daily conversation of people. This research was carried out with a qualitative description. The research used transcript by note as an instrument, for the purpose of this research. Note that the video transcription method was used. The information is 30 ads. Data from this research were all published on Tuesday, 1 June 2021, through Saturday 6 June 2021, by the 30 television ads selected by the researchers. The result is a compatible lexicalization and insertion which appears as types of code mixing in the advertising. and 4 reasons were found, namely talking on a specific subject, interjection, intention to clarify the content of the speech and group identity expression. Keywords: Sociolinguistic, Code Mixing, Advertisement Analysis
Attracting Viewers through Advertisement by Using Code Mixing: A Sociolinguistics Study Herman Herman; Nguyen Van Thao; Ridwin Purba; Novi Sri Ulina Simanjuntak
Anglophile Journal Vol. 2 No. 2 (2022): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v2i2.304

Abstract

The artcile aims to clarify what types of code mixes are used in TV advertisements and why code mixing is used because a trend or style of speech in society, particularly among young people has evolved in the phenomenon of mixing code and changing code. Bilingualism always involves the use of code mixing in the daily conversation of people. This research was carried out with a qualitative description. The research used transcript by note as an instrument, for the purpose of this research. Note that the video transcription method was used. The information is 30 ads. Data from this research were all published on Tuesday, 1 June 2021, through Saturday 6 June 2021, by the 30 television ads selected by the researchers. The result is a compatible lexicalization and insertion which appears as types of code mixing in the advertising. and 4 reasons were found, namely talking on a specific subject, interjection, intention to clarify the content of the speech and group identity expression. Keywords: Sociolinguistic, Code Mixing, Advertisement Analysis
Learning the Meaning of Song Lyrics through the Elements of Ideational Metafunction: A Case on Systemic Functional Linguistics Tiodora Fermiska Silalahi; Ridwin Purba; Sri Maneni Manurung; Indra Pranata Purba; Lukas Butar Butar; Herman Herman; Junita Batubara; Arwin Tannuary
Anglophile Journal Vol. 4 No. 1 (2024): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v4i1.413

Abstract

The focus of the analysis is to identify and describe the various types of processes within the Experiential Function in the song's lyrics. Data source for this study is the song's lyrics, obtained from reliable sources such as the artist's official YouTube channel, Google, and various music applications. The lyrics are transcribed and used for identifying and categorizing the experiential processes found in the song. The data analysis method used in this research is qualitative analysis. It involves analyzing each clause in the lyrics and classifying them based on the Experiential Function's categories. The Experiential Function analysis helps to understand how the songwriter expresses their experiences, emotions, and perceptions through language in the song. This analysis of the Experiential Function in the song "A Year Ago" provides a comprehensive understanding of the songwriter's expressions of experiences and emotions, contributing to a deeper appreciation and interpretation of the song's lyrics. Keywords: Ideational Metafunction, Lyrics Songs, Systemic Functional Linguistics
Co-Authors Ahmad Fakhri Hutauruk Albert Welman Daulat Lumbangaol Andres M. Ginting Andrew Setiono Anita Purba Anita Purba Arwin Tannuary Arwin Tannuary Asnewastri Asnewastri Benarita Purba Bismar Sibuea DAMANIK, INDRA JAYANTI Djuli Sjafei Purba Dumaris E Silalahi Dumaris E Silalahi Edy Dharma Edy Dharma Endang Fatmawati Ernest Grace Ezra Octania Sianipar Fitri Meliani Fitria Halim Fitria Halim Herman . Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Hisarma Saragih Indra Pranata Purba Jaka Satria Warman Jan Piter Saragih Julyanthry Julyanthry Julyanthry, Julyanthry Junita Batubara Lukas Butar Butar Lydia Purba Lydia Purba Magdalena Ngongo Mardin Silalahi Marhaeni K D Matondang Marhaeni K.D. Matondang Marhaeni Kartika Dewi Matondang Marhaeni KD Matondang Marhaini Matondang Marintan Saragih Mega Sari Saragih Melvin M. S Simanjuntak Muktar B Panjaitan Nanda Saputra Nanda Saputra Nanda Saputra Nanda Saputra Natanael Saragih Nguyen Van Thao Nguyen Van Thao Nguyen Van Thao Nguyen Van Thao Novi Sri Ulina Simanjuntak P Purwanto Putri Anggita Sijabat Resmi Resmi Resmi Resmi ROHDEARNI WATI SIPAYUNG Rosita Manawari Girsang Samaria Eva Elita Girsang Girsang Semaria Eva Elita Girsang Semaria Eva Girsang Sherly Sherly Sri Maneni Manurung Tatum Derin Tiodora Fermiska Sialalahi Tiodora Fermiska Silalahi TIODORA FERMISKA SILALAHI Triwandes Sinurat Tuahman Sipayung Tutiariani Nasution Veronika R. M Manullang Willy Febrianto Samosir Yanti Kristina Sinaga Zulkarnain Zulkarnain