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PENGARUH BUSINESS PLAN DAN DIGITAL MARKETING TERHADAP KETAHANAN UMKM PASCA PANDEMI DI JAKARTA TIMUR Yuli Fitrianingsih; Karuniana Dianta Arfiando Sebayang; Saparuddin Mukhtar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.445 KB) | DOI: 10.55047/jekombital.v1i2.302

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The objective of this study is to investigate the impact that having a business plan and engaging in digital marketing have had on the resiliency of micro, small, and medium-sized enterprises (MSMEs) in East Jakarta following the pandemic. The population that is the focus of this study is comprised of East Jakarta's 240,512 small and medium-sized businesses. Purposive sampling was used to collect data from these 140 participants to create the sample for this investigation. Processing of data utilizing the SEM (Structural Equation Model) approach with the Smart PLS (Partial Least Squares) tool version 4, which includes the Estimation Test, Evaluation Test, and Mediation Test of the SEM-PLS Model. In light of the results of the hypothesis test, one can reach the following conclusion: the Business Plan variable representing MSME resilience has an influence that is both positive and significant. The influence of digital marketing on the resilience of micro, small, and medium-sized enterprises is positive but insignificant. Meanwhile, the impact of the business strategy on the resiliency of MSMEs is positive but not statistically significant when the intervening variable is digital marketing.
Effect Invesment and The Rate of Inflation to Economic Growth in Indonesia Saparuddin M; Selly Yolanda; Karuniana Dianta Sebayang
TRIKONOMIKA Vol 14 No 1 (2015): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.346 KB) | DOI: 10.23969/trikonomika.v14i1.595

Abstract

This study aims is to determine the influence of investment and the rate of inflation either partially or simultaneously to economic growth in Indonesia. This research was conducted in Indonesia using data quarterly for 9 years from 2005 to 2013. Types of data used are secondary data. The research method is using time series multiple regression method. The regression results showed that investment and inflation partially and simultaneosly has positive and significant effect on economic growth in Indonesia.
Pengaruh Produk Domestik Regional Bruto, Upah Minimun Provinsi, dan Indeks Pembangunan Manusia Terhadap Penyerapan Tenaga Kerja di Indonesia Tahun 2016-2022 Fadilah Azzahra; Saparuddin Mukhtar; Dicky Iranto
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 2 (2023): July
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i2.1227

Abstract

Labor issues are a crucial issue that has not been resolved to date. The existence of a mismatch between the needs of companies and job seekers who want to get a job according to their abilities is the main problem of employment in Indonesia. This study aims to determine the effect of Gross Regional Domestic Product, Provincial Minimum Wage, and Human Development Index on Labor absorption in Indonesia in 2016 - 2022 using secondary data and multiple linear regression analysis of panel data with quantitative methods processed using Eviews 9 software. Total The samples used were 34 provinces in Indonesia and 196 observation units. The results showed that the Gross Regional Domestic Product variable had a positive and significant effect on Labor absorption in Indonesia in 2016 – 2022, the Provincial Minimum Wage variable had a negative and significant effect on Labor absorption in Indonesia in 2016 – 2022, the Human Development Index variable had a positive and significant impact on Labor Absorption in Indonesia in 2016 – 2022.
THE EFFECT OF THE NUMBER OF INDUSTRIAL COMPANIES, INVESTMENTS AND THE ECONOMIC CRISIS ON THE REALIZATION OF LABOR ABSORPTION IN THE MIDDLE MEDIUM TEXTILE Ilma Nur Fauziah; Saparuddin Mukhtar; Siti Nurjanah
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 2 No 2 (2021): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

The purpose of this study was to determine the effect of the number of industrial companies, investment and economic crisis on the realization of labor absorption in the large and medium-sized textile industry sector in East Java Province. This study uses a multiple linear regression method with the Ordinary Least Square (OLS) model. This study uses secondary data which includes employment, the number of industrial companies and investment, while the economic crisis is included in the category of dummy variables. The results of this study indicate that the number of industrial and investment companies has a positive and significant effect on employment. Meanwhile, the economic crisis has a negative and insignificant effect on the realization of employment in the mediumlarge textile industry sector in East Java Province.
THE EFFECT OF MINIMUM WAGE, EDUCATION LEVEL AND GROSS REGIONAL DOMESTIC PRODUCT ON LABOR RASOPTION INDONESIA 2010-2019 Febriyanti Safdi Putri; Saparuddin Mukhtar; Harya Kuncara Wiralaga
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 2 No 2 (2021): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

The purpose of this study was to determine the validity, truthfulness, authenticity and reliability of the extent to which the minimum wage, education level, and gross regional domestic product labor absorption in Indonesia. This study uses a quantitative descriptive method using panel data analysis techniques that combine times series data with cross section data. The type of data used in this study is secondary data, obtained from the Central Statistics Agency and other government agencies. The results obtained in this study are that the minimum wage has a positive and insignificant effect on employment in Indonesia, while the level of education and regional domestic products has a positive and significant effect on employment in Indonesia. Simultaneously, the minimum wage, education level and gross regional domestic product have an effect on employment.
EFFECTS OF POPULATION, TECHNOLOGY AND EDUCATION DEPENDENCE ON HUMAN DEVELOPMENT IN INDONESIA DURING THE COVID-19 PERIOD Norma Ayu Wahyuni; Sri Indah Nikensari; Saparuddin Mukhtar
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 3 No 2 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This study aims to determine the effect of population dependence, technology, and education on human development. Human development in this Research is measured by adjusted per capita expenditure. The research method used in this study is in the form of panel data from 2019 – 2021 in 34 provinces in Indonesia with a descriptive quantitative model. Based on the partial analysis, the population dependency, technology variable has a positive and significant effect on human development by the probability value of smaller than alpha (0.05). While the education variable has a negative and significat effect on human development in Indonesia during the covid-19 period. Simultaneously, all variables have a significant effect on human development, that is shown through R2 of 99.83% and 0.17% and is explained by other variables outside the study.
ABILITY TO USE FINTECH PAYMENT ON BABY BOOMERS GENERATION SMEs IN TANGERANG SELATAN CITY Shalsa Azzahra; Sri Indah Nikensari; Saparuddin Mukhtar
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 3 No 2 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

Advances in technology in the financial sector, namely fintech payments in the current digital era, can be a challenge to adapt in everyday life. And it is undeniable that the generation that grew up with technology has very different expectations and experiences in using digital media than previous generations. This study aims to determine the effect of digital economic literacy and financial inclusion on the ability to use fintech payments through financial inclusion for the MSMEs of the baby boomers generation based on valid data. Data collection was carried out in this study using quantitative techniques with data analysis techniques Path Analysis throughquestionnaires. The number of samples studied were 160 SMEs of the baby boomers generation in South Tangerang City in 2022. The research variable data was in the form of primary data consisting of the ability to use fintech payments (Y), digital economic literacy (X1) and financial inclusion (X2). The results of the study show that digital economic literacy has a positive effect on the ability to use fintech payments; financial inclusion has a positive effect on the ability to use fintech payments; digital economic literacy has an indirect effect on the ability to use fintech payments through financial inclusion.
THE INFLUENCE OF THE BI RATE, INFLATION, AND EXCHANGE RATES ON THE JCI DURING THE COVID 19 PANDEMIC Saparuddin Mukhtar; Siti Fatimah Zahra
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 3 No 3 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This study aims to determine the factors that affect the Composite Stock Price Index during the covid 19 pandemic. Several factors were tested such as the influence of the BI Rate, Inflation, Exchange Rate. The Composite Stock Price Index is one of the stock market indexes used by the Indonesia Stock Exchange. This index includes the price movements of all common shares and preferred shares listed on the IDX. the method used in this study is to use the multiple linear regression method). The data Iin the research is sourced from the world stock website, Bank Indonesia, the official website of the global stock exchange, and the official OJK website which is processed through the Eviews application. The results of this study indicate that The results of this study indicate that 32,43% of the JCI is influenced by the variables in this study. The BI rate has a negative effect of -5.819273 but has no significant effect on the JCI. inflation has a positive effect of 25633.30 and does not have a partial significant effect on the JCI. And the exchange rate has a significant effect partially on the JCI variable with a positive effect of 0.513
ECONOMIC LITERACY, LIFESTYLE AND SELF-CONTROL OF STUDENT CONSUMPTIVE BEHAVIOR FACULTY OF ECONOMICS, JAKARTA STATE UNIVERSITY Vivia Aegea Indriyani; Saparuddin Mukhtar; Harya Kuncara Wiralaga
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 3 No 3 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

This study aims to determine the effect of economic literacy, lifestyle, and self-control on the consumptive behavior of students at the Faculty of Economics, Jakarta State University. The method used in this study is a quantitative method. The reachable population in this study were all undergraduate students at the Faculty of Economics, Jakarta State University for the 2021/2022 academic year with a total of 97 students. Sampling technique with simple random sampling, with data collection using questionnaires and tests. The analysis technique used in this research is path analysis. The results of this study indicate that: 1) Economic Literacy has a negative and significant effect of -62.7% on Consumptive Behavior, 2) Lifestyle has a positive and significant effect of 76.6% on Consumptive Behavior, 3) Self-control has a negative effect of - 43.5% on Consumptive Behavior, 4) Economic Literacy, Lifestyle and Selfcontrol together have a positive and significant effect of 79.3% and the rest are influenced by other factors.
THE ROLE OF PEOPLE'S BUSINESS CREDIT (KUR) IN THE DEVELOPMENT OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs), (CASE STUDY ON CURRENT DRINKING MSMES IN THE SOUTH JAKARTA REGION) Aura Khafifah; Karuniana Dianta Sebayang; Saparuddin Mukhtar
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol 3 No 2 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a country or a region, Indonesia is no exception. Business in the beverage sector does not always complement the food business. The place or location of this research is the contemporary beverage MSMEs in the South Jakarta area. The research was carried out for two months starting from February 2022 to March 2022 which was carried out in stages. In compiling the report, it was concluded that the financing of KUR funds from BRI for the contemporary beverage MSMEs in the South Jakarta area was indeed very effective. The current drink sellers admitted that after getting KUR funds from BRI, their business grew, starting from the turnover they got to the required infrastructure. This is because the financing of KUR funds from BRI does not only provide assistance in the form of funds but also monitors the development of each of these MSME businesses, so that MSME entrepreneurs feel very helped. The role of KUR financing in the development of contemporary beverage MSMEs in the South Jakarta area with this financing can increase business productivity, especially for MSME businesses in Tebet, South Jakarta. This shows that KUR funds provided by BRI can have a positive effect on the development of MSMEs, this can be seen from the initial profits and profits after receiving KUR funds always increase so that MSME entrepreneurs feel very helped. The role of KUR financing in the development of contemporary beverage MSMEs in the South Jakarta area with this financing can increase business productivity, especially for MSME businesses in Tebet, South Jakarta. This shows that KUR funds provided by BRI can have a positive effect on the development of MSMEs, this can be seen from the initial profits and profits after receiving KUR funds always increase so that MSME entrepreneurs feel very helped. The role of KUR financing in the development of contemporary beverage MSMEs in the South Jakarta area with this financing can increase business
Co-Authors -, Ari Saptono - Adamu Abbas Adamu Adamu, Adamu Abbas Aditya Pratama Agus Wibowo Ahnanto Ahnanto Amanda Setiorini Ardian Ridho Yuliansyah Ardilah Fitriani Ari Saptono As’ad Samsul Arifin Asep Rudi Casmana Aura Khafifah Basri Bado Basri Bado Bhakti Dwi Hasta Budiaman Cindi Dyah Widawati Dedeh Dedeh Dian Lestari Dicky Iranto Dicky Iranto Dicky Irianto Dini Safitri Fadhil Firmansyah Fadhillah, Dini Nur Fadilah Azzahra Febriyanti Safdi Putri Fewi Siti Nur’aeni Gusti Prasetyo Bayu H Herlitah Hafni, Rayni Delya Harya Kuncara Wiralaga Harya Kuncara Wiralaga Haryo Kuncoro Ilma Nur Fauziah Karuniana Dianta A. Sebayang, Karuniana Dianta A. Karuniana Dianta Arfiando Sebayang Karuniana Dianta Arfiando Sebayang Karuniana Dianta Arpiando Sebayang Karuniana Dianta Arpiando Sebayang Karuniana Dianta Sebayang Karuniana Dianta Sebayang Kikin Yuliaty Subarsa Putri Laelawati Laelawati Lilis Suryani Marlina Senja Mohamad Rizan Mohammad Rizan Mohammad Rizan Mohammad Sofwan Effendi Muhammad Irsyad Mustaqim Muhammad Rio Julianto Muthya Octariany Nauli Norma Ayu Wahyuni Norma Ayu Wahyuni Nur Ramadini Tria Wafa Nurwandah Apriyanti Oktavia Nuratika Popon Pranawati Putri, K. Y.S Resti Annisa Riana Raudha Adni Ridho Mulyo Pambagyo Rifelly Dewi Astuti Rina Herlina Rina Mariana Salwan Hanafi Samadi Selly Yolanda Selly Yolanda, Selly Shalsa Azzahra Shalsa Azzahra Siti Fatimah Zahra Siti Nurjanah Siti Saadah Soraya Alamanda Sri Indah Nikensari Sri Indah Nikensari Suparno Tri Dahlia Putri Tuty Sariwulan Tuty sariwulan Tuty Sariwulan Tuty Sariwulan Tyas Safhira Umasih Umasih Vironica Nurani Yonatan Vivia Aegea Indriyani Widya Meinita Yanti Yulianti Yuli Fitrianingsih Yunita Tri Andina Yusyana Lussardi