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All Journal AL-ISHLAH: Jurnal Pendidikan IJEBD (International Journal Of Entrepreneurship And Business Development) Journal on Education Jurnal Pendidikan dan Konseling JIIP (Jurnal Ilmiah Ilmu Pendidikan) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah ATDS Saintech Journal of Engineering Komitmen : Jurnal Ilmiah Manajemen International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Science Jurnal 7 Samudra Politeknik Pelayaran Surabaya Jurnal Abdimas Peradaban ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis
Tekat Sukomardojo
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Journal : Branding: Jurnal Manajemen

 1 
EVALUASI PENGEMBANGAN TEKNOLOGI PADA PELAYANAN PENUMPANG DI BANDARA INTERNASIONAL KUALA NAMU Tekat Sukomardojo
Branding: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2022): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v1i2.21565

Abstract

Bandara Internasional Kuala-Namu merupakan bandara yang berlokasi di kota Medan Sumatera Utara. Dimana Bandara Internasional ini mengalami peningkatan pertumbuhan jumlah penumpang dan melebihi kapasitas terminal penumpang, sehingga sanagat diperlukan pengembangan terminal penumpang. Didalam Penelitian ini bertujuan untuk mengevaluasi kepatuhan pembangunan terminal penumpang Bandara Internasional Kuala-Namu terhadap kriteria Standar Nasional Indonesia (SNI) 03-7046- 2004, tentang Terminal di Bandara Internasional. Rancangan pembangunan terminal penumpang dibandingkan dengan kriteria yang tertera dalam SNI 03-7046-2004. Hasil penelitian menunjukkan bahwa desain pembangunan terminal penumpang tidak memenuhi luas terminal penumpang yang dibutuhkan untuk umur rencana 20 tahun karena kurangnya area dan fasilitas. 
CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE Tekat Sukomardojo; Fahrizal Anwar; Dedi Djalipa; Khotimatul Barki; Saida Zainurossalamia ZA
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29165

Abstract

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through interviews and document analysis, while also integrating case studies to gain diverse perspectives on the relationship among these three elements. The research findings indicate that branding within the creative economy is a crucial component in building a strong brand identity and driving innovation. Innovation in the branding process enables brands to compete uniquely, attract customers, and retain loyal clientele. The research results also illustrate the distinctions between conventional branding and branding within the context of the creative economy. Conventional branding primarily focuses on the functional benefits of products or services, whereas branding in the creative economy emphasizes the emotional connection between the brand and consumers, as well as the cultural messages or lifestyle conveyed by the brand. In conclusion, this study underscores the crucial role of branding and innovation in the success of the creative economy. Within the context of the creative economy, branding is not merely a tool for brand differentiation but also an expression of the brand's deep-seated vision, values, and uniqueness.
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Tekat Sukomardojo; Rahmat Purbandono H; Endang Fatmawati; Sri Wulan Windu Ratih; La Ode Almana
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS Nico Djundharto Djajasinga; Endang Fatmawati; Syamsuddin Syamsuddin; Tekat Sukomardojo; Arif Budi Sulistyo
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31919

Abstract

In the rapidly evolving digital landscape, businesses face unprecedented cybersecurity challenges that pose significant risks to their operations and data integrity. This study aims to explore effective risk management strategies tailored to the unique demands of the digital era, focusing on mitigating cybersecurity threats in the business sector. Through a comprehensive analysis of current cybersecurity trends, threats, and the efficacy of various risk management frameworks, this research offers insights into developing robust defense mechanisms against cyber threats. The methodology encompasses a mixed approach, combining qualitative and quantitative data from industry case studies, expert interviews, and cybersecurity incident reports. The findings reveal a pressing need for adaptive risk management strategies that are proactive, resilient, and aligned with the evolving nature of cyber threats. The study concludes with actionable recommendations for businesses to enhance their cybersecurity posture, emphasizing the integration of advanced technological solutions, employee training, and a culture of security awareness. This research contributes to the field by providing a nuanced understanding of cybersecurity challenges in the business context and proposing a comprehensive framework for effective risk management in the digital era.
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Tekat Sukomardojo; Frasto Biyanto; Reni Sara Indrawati; Khotimatul Barki; Syamsuddin Syamsuddin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28966

Abstract

Marketing strategy is an important element in the business world. One of the objectives of the marketing strategy is to increase consumer buying decisions. This can be done by utilizing the equity of a brand. This research will aim to look at how to increase consumer purchasing decisions by using brand equity. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies which still have relevance to the content of the research. The results of this study then found that brand equity cannot be ignored as a driver of consumer purchasing decisions. There are several strategies to increase brand equity. This can be done by conducting marketing campaigns to increase brand awareness, by collaborating with artists or influencers. By using these various strategies, consumer purchasing decisions can be significantly improved.
Co-Authors Agus Sutardjo Alex Irawan Triyantho Alfredo Rynaldi An Ras Try Astuti Ani Nuraini Arif Budi Sulistyo Aris Jama'an Avid Leonardo Sari Bernadetha Nadeak Bintang R Simbolon Dedi Djalipa Dwi Prasetyo Dyah Ratnaningsih Dyah Ratnaningsih Eddy Hermawan Hasudunga Panjaitan Eka Sukmawati Elya Endang Fatmawati Fahrizal Anwar Fakhry Amin Frasto Biyanto Geofakta Razali Hernita Pasongli Hidayat, Muhammad Syahrul Iman Ahmad Gymnastiar Iskandar Iskandar Iskandar Iwan Ramadhan Jihan Jihan Jihan Jihan Jihan, Jihan Justin Niaga Siman Juntak Karmini, Ni Wayan Khotimatul Barki La Ode Almana Loso Judijanto M. Al Muhtadin M. Nurzen S. Marasabessy, Maharani Regita Miswanto Mudrikatul Arafah Muh. Tabran Muhammad Hermansyah Muhammad Imam Ma’ruf Murthada Mutia Pamikatsih Neneng Susanti Nico Djundharto Djajasinga Patriani, Ira Rahmat Purbandono Rahmat Purbandono H Rahmat Salam Rasyid, Syahrir Reni Rupianti Reni Sara Indrawati Rini Dwiastutiningsih Rr Dyah Eko Setyowati Rusliandy, Rusliandy Ryan Aldiansyah Akbar Sakka, Gjosphink Putra Umar Sembiring, Darmawanta Simbolon, Bintang R. Soni Pratomo Sri Wulan Windu Ratih Sugiyem Sugiyem Suherman, Benny Susanti, Pipit Aprilia Syahril Hasan Syamsuddin Syamsuddin Syamsuddin Syamsuddin Trinandari Prasetyo Nugrahanti Ufa Anita Afrilia Vini Rizqi, Vini Wahyu Prianto Yulian Arpianto ZA, Saida Zainurossalamia Zaenal Aripin Zakaria Zakaria