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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate : Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Journal of Social Research Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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THE EFFECT OF SENSORY STIMULI ON INCREASING CUSTOMER SATISFACTION AND CUSTOMER ADVOCACY BANKALTIMTARA USING THE Stimulus ORGANISM RESPONSE (SOR) MODEL Dewi Nur Septyarini; Gusti Noorlitaria Achmad; Adjie Sofyan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5032

Abstract

Abstract: The purpose of this study is to prove that the Bankaltimtara website stimuli have an effect on the affective state of its customers, to prove that the Bankaltimtara's servicescape stimuli have an effect on the customer's affective state, to prove that the customer's affective state has an effect on increasing bankaltimtara's customer satisfaction. , to prove the affective state of customers mediating the influence of website stimuli on increasing customer satisfaction bankaltimtara, to prove the affective state of customers mediating the influence of website stimuli on increasing customer advocacy behavior bankaltimtara, to prove the affective state of customers mediating the effect of servicescape stimuli on increasing customer satisfaction bankaltimtara, to prove the situation customer affective mediates the effect of servicescape stimuli on increasing customer advocacy behavior ur bankaltimtara. This type of research uses survey research with a causative approach which aims to explain the causal relationship between two or more observed variables through hypothesis testing so that conclusions can be drawn. the population in this study were customers of conventional bankaltimtara savings. with Partial Least Square (PLS) program in data processing. the results of this study indicate that website stimuli have a positive and significant direct effect on the affective state of bankaltimtara customers, servicescape stimuli have a direct positive and significant effect on the affective state of bankaltimtara customers, affective state has a direct positive and significant effect on customer satisfaction bankaltimtara. Keywords: Effect Of Sensory Stimuli, Increasing Customer Satisfaction, Customer Advocacy, Stimulus Organism Response (SOR) Model, Bankaltimtara
THE EFFECT OF CUSTOMER VALUE AND CUSTOMER TRUST ON SATISFACTION AND CUSTOMER LOYALTY PT SAMATOR GAS INDUSTRI SAMARINDA SEBERANG Indra Permana Kusuma Putra; Syarifah Hudayah; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1048

Abstract

In this study involving consumers PT Samator Gas Industri Samarinda Seberang. In this study, a sample of 120 respondents was used to see customer satisfaction and customer loyalty. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Customer value had a significant positive effect on customer satisfaction, Customer trust had a significant positive effect on customer satisfaction, Customer value had a significant positive effect on loyalty, Customer trust had a significant positive effect on loyalty, Satisfaction had a non-significant positive effect on loyalty on PT Samator Gas Samarinda Industry Opposite.
INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST Ali Ahmad Yasin; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2587

Abstract

This study aims to analyze and explain the influence of word of mouth and product quality on purchasing decisions and repurchase intentions; The population in this study are consumers who have visited more than 1 time at Ichiban Sushi BigMall Samarinda. The sampling technique used was non-probability sampling with the purposive sampling method with a total sample of 90 people. Data collection techniques using questionnaires. The analysis was carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9 and using SPSS Version 25 to test the validity and reliability of the respondents. The results showed that: Word of Mouth had a positive and significant effect on Purchase Decisions, Word of Mouth had a positive and insignificant effect on Repurchase Interest,
HOW COMPENSATION AND MOTIVATION GIVE IMPACT TO EMPLOYEE PERFORMANCE? Gusti Noorlitaria Achmad; Fitriansyah Fitriansyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i01.855

Abstract

The success of a company is influenced by employee performance. By improving employee performance will make it easier for company goals to be achieved. One factor that can improve employee performance is the provision of compensation and motivation. This study aims to determine and analyze the effect of compensation and work motivation on employee performance. The sampling technique used is by taking a purposive sampling. The method used in this research is data collection through questionnaires, literature study, and observation. The technique used to analyze simple linear regression data and examine hypotheses simultaneously and partially. The result is compensation and motivation significantly influence employee performance simultaneously.
THE INFLUENCE OF PERSONALITY AND ORGANIZATIONAL COMMITMENT AND WORK ENGAGEMENT TO EMPLOYEE SATISFACTION AND EMPLOYEE PERFORMANCE DPRD SAMARINDA CITY Fuad Fakhruddin; Zainal Ilmi; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.1049

Abstract

In this study involving Civil Servants in Samarinda City DPRD. In this study, to see the performance of employees used a sample of 82 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Personality had a positive influence on employee job satisfaction, organizational commitment had a positive influence on employee job satisfaction, work engagement gave a positive effect on satisfaction, Personality had a positive influence on employee performance, organizational commitment had a positive influence on employee performance, work engagement provide a positive influence on employee performance, job satisfaction has a positive influence on the performance of employees of the Samarinda City Regional Representative Council. Keywords: Personality, Organizational Commitment, Work Engagement, Job Satisfaction, Employee Performance
THE EFFECT OF BRAND IDENTIFICATION AND BRAND IMAGE ON BRAND LOVE AND BRAND LOYALTY ON IPHONE SMARTPHONE PRODUCT USERS IN SAMARINDA Aulia Fitriani; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2589

Abstract

This study aims to analyze and explain the influence of Brand Identification and Brand Image on Brand Love and Brand Loyalty on Iphone Smartphone Product Users in Samarinda. The population in this study used the iPhone smartphone product more than once. The sampling technique used was non-probability sampling with the purposive sampling method with a total sample of 100 people. Data collection techniques using questionnaires. The analysis was carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9 and using SPSS Version 25 to test the validity and reliability of the respondents. The results of this study indicate that the influence of Brand Identification has a positive and significant effect on Brand Love; the influence of Brand Image has a positive and significant effect on Brand Love; the effect of Brand Identification has a positive but not significant effect on Brand Loyalty; the effect of Image has a positive but not significant effect on Brand Loyalty; the influence of Brand Love has a positive and significant effect on Brand Loyalty. Keywords : Brand Identification, Brand Image, Brand Love, and Brand Loyalty.
SERVICE QUALITY, BRAND IMAGE AND PRICE FAIRNESS IMPACT ON THE CUSTOMER STATISFACTION AND LOYALTY TOWARDS GRAB BIKE Gusti Noorlitaria Achmad; Adinda N Nisha; Yusniar Yusniar; Mochamad Ridwan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2880

Abstract

Abstract: This study aims to analyze and explain the Effect of Service Quality, Brand Image, and Price Fairness Impact on Customer Satisfaction and Loyalty; The population used in this study are all customers who have used Grab Bike services, aged 17 years, and located in Samarinda City, with a total sample of 100 people. The data collection technique uses non-profitability sampling, the analysis is carried out using Partial Least Square (PLS) with the SmartPLS application version 3.8.9. The results showed that: Service quality has a positive and insignificant effect on customer satisfaction; Service Quality has a positive and insignificant effect on loyalty; Brand Image has a positive and significant effect on customer satisfaction; Brand Image has a positive and significant effect on loyalty; Price Fairness has a positive and significant effect on Customer Satisfaction; Price Fairness has a positive and significant effect on Loyalty; Customer Satisfaction has a positive and significant effect on Loyalty. Keywords: Service Quality, Brand Image, Price fairness, Customer Satisfaction and Loyalty Toward.
EMPLOYEE PERFORMANCE IN PT BPD KALTIM KALTARA SAMARINDA Nabila Nur Fajrina; Theresia Militina; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i01.902

Abstract

In this study involving PT BPD Kaltim Kaltara Samarinda. In this study, to see the performance of employees used a sample of 162 respondents, based on the results of the questionnaire that has been distributed, it can be seen that the number of respondents to be analyzed was 162 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the WarpPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that there was a positive and not significant effect between Openness on employee organizational citizenship behavior, There was a positive and significant effect between Conscientiousness on organizational citizenship behavior of employees, There was a positive and insignificant effect between Extraversion on organizational citizenship behavior of employees, There was an influence a positive and significant relationship between Agreeableness on organizational citizenship behavior of employees, There is a positive and significant influence between Neuroticism on organizational citizenship behavior of employees, There is a positive and insignificant effect between Openness on employee performance, There is a positive and insignificant effect between Conscientiousness on performance employees, There is a positive and significant influence between Extraversion on employee performance, There is a positive and significant effect between Agreeabl eness on employee performance, There is a positive and insignificant influence between Neuroticism on employee performance, There is a positive and not significant effect between organizational citizenship behavior on employee performance of PT BPD Kaltim Kaltara Samarinda Branch.
EFFECT OF INTERNAL SERVICE QUALITY ON EMPLOYEE SATISFACTION AND ITS IMPACT ON INTERNAL CUSTOMER SATISFACTION DIVISION PORT BONTANG COAL TERMINAL PT INDOMINCO MANDIRI Syahidul Syahidul; Gusti Noorlitaria Achmad; Syarifah Hudayah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1621

Abstract

Internal quality service is the important aspect at the organization that can be increase employee satisfaction and internal customer satisfaction. Aim to this research an investigate influence of internal service quality on employee satisfaction with impact to the internal customer satisfaction. This study is focused on the services division especially in port division Bontang Coal Terminal PT. Indominco Mandiri. Researchers took research data through a Google Form questionnaire. A field-survey using a structured questionnaire to PT Indominco Mandiri employees who have a close cooperative relationship with the BoCT port division, such as the STSC division which includes the SC and CBIC divisions, the CHP division and the BoCT port division itself and 84 respondents were recorded as filling in the questionnaire to test all the hypotheses. There are 3 (three) variables in this study namely internal service quality, employee satisfaction and internal customer satisfaction. The data analysis technique used PASW Statistics 18 to test the level of validity and reliability of all items, while to test the results of the hypothesis, the researcher used SEM PLS to determine the relationship between variables. The findings of this study are that the internal service quality variable has a significant positive effect on employee satisfaction, the internal service quality variable has a positive but insignificant effect on internal customer satisfaction, and the employee satisfaction variable has a significant positive effect on internal customer satisfaction. Keywords: Internal Service Quality, Employee Satisfaction, Internal Customer Satisfaction
THE EFFECT OF CORPORATE IMAGE AND SERVICE QUALITY TO INTENTION TO MOVE THROUGH SATISFACTION IN MEMBER RAI FITNESS IN SAMARINDA CITY Aditya Pratama; Syarifah Hudayah; Gusti Noorlitaria Achmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i01.903

Abstract

This study aims to analyze the influence of Company Image and Service Quality on Intentions to Move Through Satisfaction to Rai Fitness Members in Samarinda City. This research uses quantitative by using path analysis obtained with SPSS statistical software version 22.0 and Structural Equation Modeling (SEM) PLS (partial at least aquares). Samples taken in this study were 90 respondents distributed in Samarinda City, they are users Rai Fitness services in Samarinda city, the measurement uses a Likert scale with a score of 1-5. In this study also tested the validity and reliability test, then the estimation test and the model fit structural test were conducted. Based on the structural model we found, Company Image, Service Quality has a significant effect on Customer Satisfaction and a significant negative effect on Intentions to Move.
Co-Authors Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Ali Ahmad Yasin Andriya Risdwiyanto Ashar Ashar Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Eko Agus Supian Eny Rochaida Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fuad Fakhruddin Gloria Rochelly Situmorang Gozali, Lutfi Ahmad Herning Indriastuti I Ketut Sudiana I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Jusuf Kuleh Jusuf Kuleh Krisdayanti Krisdayanti Kuleh, Yohanes Lisa Indah Pertiwi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mohamad Hendriyanto Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Yusuf Nabila Nur Fajrina Nansi Rianindita Nengah Mekka Sucia Noviana Nova Tita Sari Nurhikmah Nurhikmah Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Indra Permana Kusuma Rahmawati Alhidayah Rahmawati, Rahmawati Revi Sesario Robiansyah Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar shibghati Mutia Hasanah shibghati Mutia Hasanah shibghati Mutia Hasanah Sinaga, Unggul Raga Tua Siregar, Ade Perdana Sri Mintarti Sri Wahyuni Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syahidul Syahidul Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli