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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Edukasi Islami : Jurnal Pendidikan Islam Jurnal Public Policy Enrichment : Journal of Management Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business

Reni Shinta Dewi

Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro

Author-ID : 252856

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH FAKTOR MODAL PSIKOLOGIS, KARAKTERISTIK ENTREPRENEUR, INOVASI, MANAJEMEN SUMBER DAYA MANUSIA, DAN KARAKTERISTIK UKM TERHADAP PERKEMBANGAN USAHA PEDAGANG DI PASAR TRADISIONAL (Studi kasus pada Pedagang Sembako dan Snack di Pasar Peterongan) Reni Shinta Dewi
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v2i1.5352

This research intends to find out the effect of psychological capital entrepreneur, human resource management, innovation, characteristics of the entrepreneur, and SMEs characteristics to the development of businesses. The study was conducted in Semarang city, the sample were 32 merchants who employ labor at Peterongan market. The research type is explanatory research. Data analysis using linear regression. The results showed that Psychological Capital Variables, Entrepreneur Characteristics, Innovation, Human Resource Management and Characteristics Of SMEs either partially or simultaneously have an influence on the Development Of Business In Traditional Markets of Peterongan. Psychological Capital is the most influencing variable to the Development Of Business. Recommendation for trader in the traditional market is they need to always foster an optimistic attitude in running the business. This attitude can be formed by creating a bevy of fellow traders so that every issue can be resolved soon. Besides the characteristic form of motivation to strive entrepreneur must be maintained by attending various training such as retail training in financial management, merchandise arrangements that will grow the innovation and creativity that never died for business development.

Pengaruh Co-Branding dan Customer-Based Brand Equity terhadap Keputusan Pembelian (Studi pada Co-Branding Produk Stockroom-Oldblue di Jakarta) Sulthan Hanif Fakhruddin; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

The company attempts to achieve maximum profit by increasing consumers’ purchase decision through various efforts, in this case, the efforts made by Stockroom are co-branding with Oldblue and increasing their customer-based brand equity. However, based on data obtained from Stockroom Jakarta shows fluctuation in the sales achievement from 2014 to 2019. This study aims to determine the effect of co-branding and customer-based brand equity on the purchase decision. This type of research is explanatory research. The sampling techniques used are accidental sampling and purposive sampling. The number of samples taken was 100 respondents, who are consumers of Stockroom in Jakarta. The research that is used to determine the effect of co-branding and customer-based brand equity on purchase decisions will present statistics with the help of IBM SPSS version 21.0. The result of this research shows that co-branding affected the purchase decision by contributing 23,6%, customer-based brand equity affects the purchase decision by contributing 57,9%. Whereas, co-branding dan customer-based brand equity, simultaneously influence the purchase decision by contributing 58%. While the rest is influenced by other factors besides co-branding and customer-based brand equity. Based on the calculation of the F Test shows that there is a significant influence between co-branding and customer-based brand equity on the purchase decision.Perusahaan dituntut untuk berusaha agar dapat meraih keuntungan sebesar-besarnya dengan meningkatkan keputusan pembelian konsumen melalui berbagai upaya, dalam hal ini upaya yang dilakukan oleh Stockroom di antaranya menjalankan co-branding dengan Oldblue serta meningkatkan customer-based brand equity. Namun, berdasarkan data yang diperoleh dari Stockroom Jakarta, penjualan perusahaan pada tahun 2014 hingga 2019 menunjukkan hasil yang fluktuatif. Penelitian ini bertujuan untuk mengetahui pengaruh co-branding dan customer-based brand equity terhadap keputusan pembelian. Tipe penelitian ini adalah explanatory research. Teknik pengambilan sampel menggunakan teknik sampling accidental dan purposive sampling. Adapun jumlah sampel yang diambil sebanyak 100 responden, yang merupakan konsumen Stockroom di Jakarta. Penelitian yang digunakan untuk mengetahui pengaruh co-branding dan customer-based brand equity terhadap keputusan pembelian menggunakan statistik dengan bantuan sistem IBM SPSS versi 21.0. Hasil penelitian menunjukan bahwa co-branding berpengaruh terhadap keputusan pembelian dengan menyumbang 23,6%, customer-based brand equity berpengaruh terhadap keputusan pembelian dengan menyumbang 57,9%. Sedangkan, secara simultan co-branding dan customer-based brand equity berpengaruh terhadap keputusan pembelian dengan menyumbang 58%. Sedangkan sisanya dipengaruhi oleh faktor lain selain co-branding dan customer-based brand equity. Berdasarkan perhitungan Uji F menunjukkan bahwa terdapat pengaruh signifikan antara co-branding dan customer-based brand equity terhadap keputusan pembelian.

Identification of Communication Trends in Business Practices Efforts to Increase Productivity and Smooth Communication in the Workplace: Review What Evidences Say Jamadi; Bulan Prabawani; Widiartanto Widiartanto; Reni Shinta Dewi
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Successful communication in the workplace is one of the goals of communication in every organization, government, and business. This study identifies the trend that has occurred recently along with the emergence of business communication technology which replaces the conventional method of communication by switching to an exciting way of communication that reaches all employees in every company and organization. To expedite the discussion of this work, we have conducted a series of searches for evidence from published scientific field studies. So that the study evidence data can answer the problems of this study, we conduct an in-depth study involving data coding and evaluation and in-depth interpretation to get an answer that can answer the problem with the principle of validity and convincing. After analyzing the data, we can conclude that many workplace trends have improved communication between employees by utilizing trending technology applications such as digital collaboration applications, unified video conference, mobile device communications, cloud applications, and several other applications that are becoming increasingly popular that keep trending at work today. Thus, it is hoped that these findings will be helpful in the study of communication in other workplace organizations and further studies.

Employee Relations, Tacit Knowledge Sharing Activities, And Employee Performance in Social Exchange Theory Perspective Ari Pradhanawati; Reni Shinta Dewi; Chusnu Syarifa Diah Kusuma
JURNAL ILMU SOSIAL Volume 21, Issue 2, Year 2022
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.21.2.2022.161-180

Modern-day enterprise competition is getting more difficult, in particular in the industry 4.0 generation. SMEs or Small and medium-sized corporations as a part of the pillar in the economic industries, want to assume these conditions. Batik is an SME that has contributed to the economic system. various issues are confronted by way of the batik enterprise, together with SMEs in Batik in Semarang. They face a few barriers, inclusive of increasing the capability of human resources. knowledge sharing is an activity to enhance individual talents, specifically trouble-solving and worker self-assurance. Knowledge sharing is an activity to improve individual skills, especially problem-solving and employee confidence. The purpose of this examination turned into exploring the effect on tacit knowledge-sharing activities, employee performance and employee relations. Also, the article defined the activity of tacit knowledge sharing in mediating the effect of employees relation and employee performance. The type of research was explanatory research. The sample was a hundred employees within the SMEs Batik in Semarang. Statistics evaluation of the use of SEM. The finding showed that there was an effect of employee relations on tacit knowledge-sharing activities. Second, there was an effect of tacit knowledge-sharing activities on employee performance. And, employee relations and employee performance had a positive effect. The results of the mediation effect test showed that employee relations have a positive effect on employee performance through tacit knowledge-sharing activities. The suggestion of this research is Batik UKM in Semarang to create a conducive work environment because the results of the study show that the relationship between employees is a success factor in sharing tacit knowledge. The limitation of this research is that the study was only conducted at the Batik UKM in Semarang, which resulted in a very limited generalization of the research findings. The limitation of this research is that the study turned into best carried out on the Batik UKM in Semarang, which led to a totally limited generalization of the research findings. The difficulty of the have a look is that the observation turned into only carried out at the SMEs Batik in Semarang which makes a completely constrained generalization of the findings.

The Effect of Individual Learning To Technology Capability Reni Shinta Dewi; Agung Budiatmo; Dinalestari Purbawati; Robetmi Jumpakita Pinem
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.2422

The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This situation encourages the government to make social distancing policies through the work from home (WFH) program. No exception, the Ministry of Education determines the status of WFH from early childhood education to higher education. For higher education, e-learning has become a program in learning, especially in the 4.0 era. However, not all lecturers and students have e-learning capability. The purpose of this study explores individual learning to improve technology capabilities, especially in overcoming the Covid-19 Pandemic. The study was carried out throughout Indonesia by distributing questionnaires via a google form. The distribution is carried out for 6 (six) weeks through various networks. The responses from distributing questionnaires were 420 respondents. Data analysis was performed using regression and factor analysis through SPSS. The factor analysis confirms that individual learning consists of three elements (1) recognizing learning opportunities, (2) applying new knowledge, and (3) self-directedness. The result shows that individual learning has an effect on technology capability, and applying new knowledge has a greater effect to achieve technology capability. This finding supports Cognitive Learning theory, which states that individual learning supports actual behavior change and promotes adaptation to environmental conditions. Individuals may be more motivated through individual learning. Individual learning is a process involving a change in an agent's behavior or knowledge

Dukcapil Service Innovation in Improving the Quality of Service in the Lebong District Novliza Eka Patrisia; Hardi Warsono; Kismartini Kismartini; Reni Shinta Dewi
Jurnal Public Policy Vol 8, No 3 (2022): July
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v8i3.4599

This article aims to describe and provide an overview of the application-based innovation of the Lebong Dukcapil Service in the process of making population administration documents in the Lebong Regency to improve the quality of quality public services. Registration Service as the service provider in the field of population and civil registration. This research uses descriptive qualitative research, data sources use interview techniques and direct observation in the field, as well as documentation. The results of this study indicate that population administration services through the Lebong Dukcapil Service application at the Lebong Regency Population and Civil Registration Service are quite good This is seen from the aspects: of relative advantage, suitability, complexity, possibility to try, and ease of observation. With the application-based innovation of the Lebong Dukcapil Service, it is expected to be able to improve service quality through effective and efficient service patterns, as well as being oriented towards innovation targets. possibility to try, and ease of observation. With the application-based innovation of the Lebong Dukcapil Service, it is expected to be able to improve service quality through effective and efficient service patterns, as well as being oriented towards innovation targets. possibility to try, and ease of observation. With the application-based innovation of the Lebong Dukcapil Service, it is expected to be able to improve service quality through effective and efficient service patterns, as well as being oriented towards innovation targets

PENGARUH ATHLETE ENDORSEMENT, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AZA DIMODERASI SPORT INVOLVEMENT HALAMAN SAMPUL Arief Dwi Wicaksono; Andi Wijayanto; Reni Shinta Dewi
Modus Vol. 35 No. 1 (2023): Vol. 35 No. 1 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i1.6436

The purpose of this study is to determine the effects of athlete endorsement, price perception, and product quality on local basketball shoe purchasing decisions, and the influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions of local AZA brand basketball shoes. This research is explanatory research using purposive sampling followed by snowball sampling. The total sample obtained was 100 respondents. Data analysis technique used was MRA. The results found are: 1) there is an influence of athlete endorsement on the purchasing decision of local basketball shoes; 2) there is an influence of price perception on the purchasing decision of local basketball shoes; 3) there is an effect of product quality on purchasing decisions for local basketball shoes, and; 4) there is an influence of sport involvement moderating athlete endorsement, price perception, and product quality on purchasing decisions for local basketball shoes brand AZA. Keywords: athlete endorsement; sport involvement; local shoes. Penelitian ini bertujuan untuk mengetahui pengaruh athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal, serta pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Penelitian ini termasuk dalam penelitian eksplanatori dengan teknik sampling penelitian ini adalah purposive sampling dilanjutkan dengan snowball sampling. Sampel didapatkan 100 responden. Teknik analisis data menggunakan MRA. Hasil yang ditemukan yaitu: 1) terdapat pengaruh athlete endorsement terhadap keputusan pembelian sepatu basket lokal; 2) terdapat pengaruh persepsi harga terhadap keputusan pembelian sepatu basket lokal; 3) terdapat pengaruh kualitas produk pada keputusan pembelian sepatu basket lokal, dan; 4) terdapat pengaruh sport involvement memoderasi athlete endorsement, persepsi harga, dan kualitas produk terhadap keputusan pembelian sepatu basket lokal merek AZA. Kata kunci: athlete endorsement; sport involvement; sepatu lokal.

Digitalization of Banking Services: The Effect of Trust and Service Quality On Customer Satisfaction and Loyalty of Bank Customers In Using Mobile Banking Muhamad Fian Aditiansyah; Sri Suryoko; Reni Shinta Dewi; Widiartanto Widiartanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Penelitian ini bertujuan untuk menganalisis pengaruh Trust and Service Quality terhadap kepuasan dan loyalitas pelanggan. Metode penelitian ini menggunakan kuesioner dengan 100 responden dari nasabah bank yang menggunakan aplikasi mobile banking. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah Accidental Sampling. Metode analisis data dalam penelitian ini menggunakan teknik SEM-PLS. Teori yang digunakan adalah teori TRITAM, customer satisfaction, trust, loyalty dan service quality. Hasil penelitian membuktikan bahwa 1) Kepercayaan berpengaruh signifikan terhadap kepuasan pelanggan 2) Kepercayaan tidak berpengaruh signifikan terhadap loyalitas 3) Kepercayaan berpengaruh signifikan terhadap kualitas layanan 4) Kualitas layanan tidak berpengaruh signifikan terhadap kepuasan pelanggan 5) Kualitas layanan berpengaruh signifikan terhadap loyalitas 6) kepuasan pelanggan tidak berpengaruh signifikan terhadap Loyalitas. Penelitian ke depan diharapkan dapat mengkaji fokus penelitian dengan variabel-variabel yang berkaitan dengan kualitas layanan dalam pelayanan online dan perusahaan harus mampu meningkatkan dan meningkatkan kualitas seluruh dimensi variabel.

Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan terhadap Minat Penggunaan Aplikasi Alodokter Selama Pandemi Covid-19 Aini Ashary; Ari Pradhanawati; Reni Shinta Dewi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan, persepsi kemanfaatan terhadap minat penggunaan pada pengguna aplikasi Alodokter. Metode penelitian ini adalah survey dengan menyebarkan kuesioner kepada 100 responden yang menggunakan aplikasi Alodokter dan responden yang sudah mengikuti Instagram Alodokter. Metode analisis data dalam penelitian ini menggunakan teknik SPSS. Hasil penelitian mengungkapkan bahwa 1) persepsi kemudahan berpengaruh positif terhadap minat penggunaan aplikasi Alodokter, hal ini dibuktikan dari aplikasi Alodokter mempunyai fitur atau tampilan yang mudah digunakan oleh pengguna; dan 2) persepsi kemanfaatan berpengaruh positif terhadap minat penggunaan aplikasi Alodokter. Originality/Value/Contribution – Ketika masa pandemi Covid-19 semua orang sangat disiplin menjaga jarak secara fisik terhadap orang lain. Penelitan ini merupakan studi pertama yang membahas penggunaan aplikasi kesehatan di masa Pandemi Covid -19 di Indonesia. Hasil penelitian ini dapat menjadi masukan bagi semua pihak untuk memperkenalkan aplikasi ini kepada masyarakat luas agar masyarakat semakin memahami bahwa aplikasi kesehatan nomor satu di Indonesia ini sangat mudah dan bermanfaat ketika digunakan.

DETERMINANTS OF GREEN PURCHASE INTENTION AMONG BEAUTY PRODUCT CONSUMERS IN BATAM CITY Florence Aletta Manalu; Reni Shinta Dewi; Hari Susanta Nugraha
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The significant development of the cosmetic industry, particularly in Indonesia, is facing various challenges and issues. Apart from the problem of packaging quality that does not meet environmental standards, there are still cosmetic products found to contain harmful chemicals (such as mercury, banned colorants, carcinogens, and microbial contaminants) that can negatively impact the health of users. The environmental issues and negative effects of cosmetic products on consumers indicate that there are still cosmetic manufacturers or distributors who have not been able to implement the Triple Bottom Line principle, consisting of People, Planet, and Profit (3P's). These companies focus solely on maximizing profits while disregarding the impact of products containing harmful chemicals on public health (people) and continue to use environmentally unfriendly raw materials and packaging (planet). This study aims to examine the direct and indirect effects of green brand image and LOHAS on Green Purchase Intention, either through green attitude. The study gathered 200 respondents as the sample. The research utilized the SEM analysis method using the Smart PLS 3.3.3 statistical tool. The results of partial significance testing found that Green Brand Image can influence Green Attitude and Green Purchase Intention. Meanwhile, LOHAS only has a direct influence on Green Attitude. The mediating test results found that Green Attitude can mediate the influence of Green Brand Image and LOHAS on Green Purchase Intention.

Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Ari Pradhanawati Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Bulan Prabawani Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dimas Nur Isfandi Endah Wahyu Yuliani Ernest Grace Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Naili Farida Nawazirul Lubis Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Saryadi Saryadi Sri Suryoko Sri Suryoko Sulthan Hanif Fakhruddin Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo

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