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PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING ( Studi Kasus Pada Pelanggan Mertojoyo Cake Semarang ) Putri, Dea Irana; Hidayat, Wahyu; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed  to determine the effects of variable product quality, location and satisfaction through customer loyalty at Mertojoyo Cake Semarang. There were 100 respondents as the sample of this research, who were the customer of  Mertojoyo Cake Semarang. The sampling technique used was purposive sampling. Whereas, the method of analysis used in this research was path analysis. From the analysis of the data is known that from the product quality category, 9 per cent stated it was quite good, 57 percent stated good, and 34 percent stated very good. From location category, 42 percent stated it was not on a good location, 53 percent stated quite good, and 5 percent stated it was on a good location. From satisfaction category, 39 percent stated quite high, 56 percent stated high, and 5 percent stated very high. From customer loyalty category, 31 percent stated it was quite high, 60 percent stated high and 9 percent stated very high. Product quality variables affect the customer loyalty at 48.1 percent. Partially, location variable does not affect customer loyalty, but simultaneously, it does. The determination coefficient is 0.5 percent. Satisfaction variables affect the customer loyalty at 14.3 percent. Taken  together, product quality, location and satisfaction affect the customer loyalty at 56.1 percent. This means the better the product quality, location and satisfaction of customers, the better the customer loyalty.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan (Studi Pada Nasabah Asuransi Unit Link PT. Prudential Life Assurance Semarang) Yurianto, Andre Octo; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract

Abstract: One of the most widely recognized insurance brands recognized by the Indonesian people as Unit Link's pioneer is PT. Prudential Life Assurance. Based on data on growth in the number of customers, from 2015 to 2019, Prudential in Semarang experienced a fluctuating number of policyholders. Therefore, service quality and product quality can be assumed to be the factors causing these fluctuations. This study aims to determine the effect of service quality and product quality on customer satisfaction at PT. Prudential Life Assurance Semarang. The sample used was 304 respondents from customers of PT. Prudential Life Assurance Semarang. This study uses the SPSS version 26 and uses quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance t-test and F test. This study indicates that service quality and product quality partially influence customer satisfaction, and simultaneously there is a significant influence between service quality and product quality on customer satisfaction. Based on the results of the research, the authors suggest to provide and expand the service place. Provide education and guide customers when accessing the Prudential application, increasing training for agents to better product mastery. Besides, evaluating premium prices by making product specifications according to customer needs and capabilities, and insurance products are not combined with investments with various protection benefits.Keywords: Service Quality; Product Quality and Customer Satisfaction,Abstraksi: Salah satu asuransi yang memiliki brand yang dikenal luas oleh masyarakat Indonesia sebagai pelopor Unit Link adalah PT. Prudential Life Assurance. Berdasarkan data pertumbuhan jumlah nasabah, tahun 2015 sampai tahun 2019 Prudential di Semarang mengalami jumlah pemegang polis yang fluktuatif. Maka dari itu, kualitas pelayanan dan kualitas produk dapat diduga menjadi faktor penyebab fluktuasi tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan nasabah PT. Prudential Life Assurance Semarang. Penelitian ini menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan dan kualitas produk berpengaruh secara parsial terhadap kepuasan pelanggan dan secara simultan terdapat pengaruh signifikan antara kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan. Berdasarkan hasil penelitian penulis menyarankan untuk menyediakan dan memperluas tempat pelayanan. memberikan edukasi dan membimbing nasabah ketika mengakses aplikasi Prudential, memperbanyak pelatihan kepada agen agar penguasaan produk semakin baik. Selain itu, mengevaluasi harga premi dengan membuat produk spesifikasi sesuai dengan kebutuhan dan kemampuan nasabah, dan produk asuransi tidak dikombinasikan antara investasi dengan berbagai manfaat proteksi.Kata Kunci: Kualitas Pelayanan; Kualitas Produk dan Kepuasan Pelanggan
Pengaruh E-Service Quality Dan Keamanan Terhadap Keputusan Penggunaan Jasa Marketplace Tokopedia (Studi Kasus Seller Tokopedia) Ciptowening, Adhi Kurniawan; Dewi, Reni Shinta; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract: Currently buying and selling process can be done online via the internet, which does not require sellers and buyers to meet. This opportunity was taken by Tokopedia with its business marketplace. A marketplace is a website or application that facilitates the buying and selling process from various stores. However, it is not responsible for the goods sold, but to provide a place for sellers and help them to meet buyers, thus, the process of transactions will be conducted. At the beginning of 2020, Tokopedia received news of user data theft, which had an impact on its security aspects. This study aims to determine the effect of e-service quality and security on the decision of the seller to use the Tokopedia marketplace services. This type of research is explanatory with a purposive sampling method. The data collection technique used a questionnaire to 100 sellers of Tokopedia as respondents. SPSS 21.0 application is used to analyze the data analysis technique. The results of this study show that e-service quality has a positive and significant effect on usage decision, security has a positive and significant effect on usage decision, simultaneously e-service quality and security have a positive effect on usage decision. The suggestions for Tokopedia in this research in the form of improving communication services and transaction complaint system. Besides, Tokopedia must restore its corporate security image so that users can rebuild their trust in Tokopedia.Keywords: E-service quality; Security; Usage Decision; Marketplace Abstrak: Saat ini kegiatan jual-beli dapat dilakukan secara online melalui internet dan tidak mengharuskan penjual dan pembeli untuk bertemu. Peluang ini diambil oleh Tokopedia dengan bisnis marketplace-nya, marketplace adalah sebuah website atau aplikasi online yang memfasilitasi proses jual beli dari berbagai toko. Pihak marketplace tidak bertanggung jawab atas barang-barang yang dijual karena tugas mereka adalah menyediakan tempat bagi para penjual dan membantu mereka untuk bertemu pembeli dan melakukan transaksi. Diawal tahun 2020 Tokopedia mendapat berita pencurian data pengguna, hal ini berdampak pada aspek keamanan Tokopedia. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan keamanan terhadap keputusan penggunaan jasa marketplace Tokopedia oleh seller. Tipe penelitian ini adalah explanatory research dengan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner kepada 100 seller Tokopedia sebagai respondennya. Teknik analisis data dianalisis menggunakan aplikasi SPSS 21.0. Hasil penelitian ini menyatakan bahwa e-service quality berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa, keamanan berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa, secara simultan e-service quality dan keamanan berpengaruh positif terhadap keputusan penggunaan jasa. Adapula saran untuk Tokopedia dalam penelitian ini berupa, meningkatkan pelayanan komunikasi dan memperbaiki sistem komplain transaksi. Selain itu Tokopedia juga harus mengembalikan citra keamanan perusahaannya agar pengguna percaya terhadap Tokopedia. Kata kunci: E-service quality; keamanan; Keputusan Penggunaan; Marketplace
Analisa Penerapan Whistleblowing System pada PT TASPEN Fauziyah, Zahra Putri; Prabawani, Bulan; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract: Fraud in insurance companies has become a rife thing lately. The Association Certified Fraud ExaminersI (ACFE) noted that in 2019 there were 239 cases of fraud in which the companies that suffered the most losses were financial sector companies in which the insurance company was included. One way to implement a clean and professional work environment is to implement Good Corporate Governance. To support this, it is necessary to optimize the application of the whistleblowing system as an element of Good Corporate Governance as a control and prevention of fraud. In this study, the author aims to determine how the implementation of the whistleblowing system at PT TASPEN. The author uses a qualitative method with a qualitative descriptive approach and gives results that in the implementation of the whistleblowing system PT TASPEN has almost applied all the indicators formulated in the Whistleblowing System by the National Committee on Governance, except for the hard skills training for employees and benchmarking activities.Keywords : Whistleblowing System; Fraud;GCGAbstrak: Kecurangan dalam perusahaan asuransi menjadi hal yang marak terjadi akhir-akhir ini. Association Certified Fraud ExaminersI (ACFE) mencatat bahwa dalam tahun 2019 terdapat 239 kasus fraud dimana perusahaan yang paling dirugikan adalah perusahaan sektor keuangan yang mana perusahaan asuransi masuk didalamnya. Salah satu cara menerapkan lingkungan kerja yang bersih dan profesional adalah dengan mengimplementasikan Good Corporate Governance. Untuk mendukung hal tersebut perlu dioptimalkan penerapan whistleblowing system sebagai salah satu elemen Good Corporate Governance sebagai pengendalian dan pencegahan adanya kecurangan. Pada penelitian ini penulis bertujuan untuk mengertahui bagaimana pelaksanaan whistleblowing system pada PT TASPEN. Penulis menggunakan metode kualitatif dengan pendekataan deskriptif kualitatif dan memberikan hasil bahwa dalam pelaksanaan whistleblowing system PT TASPEN hampir sudah menerapkan semua indikator yang dirumuskan dalam Pedoman Pelaporan Pelanggaran - Whistleblowing System oleh Komite Nasional Kebijakan Governance terkecuali bagian pelatihan hardskill kepada karyawan dan kegiatan benchmarking.Kata Kunci : Whistleblowing System; Fraud; GCG 
Pengaruh Kualitas Produk Dan E-Wom Terhadap Keputusan Pembelian Portobello Semarang Amarazka, Vega; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract: The arrival of technology made a huge jump in all industries, including in the Food & Beverage sector. Food is a primary need for human existence to be fullfilled. Therefore, the growth in this sector is always rising because of the new touch that often leads to innovation especially in kinds of variety of food. Portobello is a local restaurant that offers western foods with pasta and pizza specialty and also local foods located in Semarang Indonesia. Based on the sales report, from 2015 until 2019 the company was facing fluctuated sales. From the researcher perspective, product quality and e-WOM could be the cause of the fluctuated sales. This study aims to determine the influence of product quality and e-WOM on purchase decision of Portobello, Sumurboto consumer. The type of research is explanatory research and using non-probability sampling techniques, purposive sampling and accidental sampling. The samples used for this research are 100 respondents that just visited the restaurant. This research uses statistic system SPSS version 20 and qualitative and quantitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, the significance of t-test and F test.Keywords: Product Quality; E-WOM; Purchase Decisions Abstrak: Kehadiran teknologi membuat lompatan yang besar dalam semua industri, termasuk salah satunya di bidang Food & Beverage. Makanan adalah kebutuhan primer manusia yang harus dipenuhi. Maka itu, perkembangan di sektor ini terus meningkat karena ragamnya inovasi produk makanan yang selalu dilakukan oleh pelaku bisnis. Portobello adalah restoran lokal yang menawarkan menu western seperti pasta, pizza dan lainnya serta makanan lokal yang berlokasi di Semarang, Indonesia. Berdasarkan data penjualan yang didapat, dari tahun 2015 sampai 2019 Portobello mengalami pendapatan yang fluktuatif. Maka dari itu, kualitas produk dan e-wom dapat diduga menjadi faktor penyebab fluktuasi tersebut.Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan e-wom terhadap keputusan pembelian pada konsumen Portobello, Sumurboto. Tipe penelitian adalah eksplanatory research dan pengambilan sampel menggunakan teknik non probability sampling, purposive sampling dan accidental sampling. Pengumpulan data menggunakan kuesioner dan google form. Sampel yang digunakan sebanyak 100 responden konsumen Portobello, Sumurboto Kota Semarang. Penelitian ini menggunakan sistem statistik SPSS versi 20 dan menggunakan analisis kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji t dan uji F.Kata Kunci: Kualitas Produk; E-WOM; Keputusan Pembelian
Pengaruh Celebgram Dan Diskon Terhadap Keputusan Pembelian Melalui Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Maybelline Store Paragon) Rohmah, Maharani Nur; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract: At this time, the competition for cosmetic products is increasing. In an effort to increase purchases Maybelline uses elements of celebgram and discounts. Sales turnover at the Maybelline store Semarang has fluctuated in the years 2017-2019. This study aims to determine the effect of Celebgram and Discount on Purchasing Decisions through Brand Image as an Intervening Variable (Case study on  Maybelline Paragon store  Semarang).The results showed that celebgram had an effect on image, discounts had an effect on brand image, celebgram had an effect on purchase decisions, discounts had an effect on purchasing decisions, brand image on purchasing decisions, celebgram had an effect on purchasing decisions through brand image as an intervening variable, and discounts had an effect on decisions purchasing through brand image as an intervening variable.The data analysis technique used the PLS 3.0 application and single analysis.Keywords: Celebgram; Discount; brand image and Purchase decision Abstrak: Pada saat ini ketatnya persaingan produk kosmetik yang semakin menigkat. Dalam upaya meningkatkan pembelian Maybelline mengggunakan unsur celebgram dan diskon. Omset penjualan pada Maybelline store Semarang mengalami fluktuatif pada tahun 2017-2019. Penelitian ini bertujuan untuk mengetahui pengaruh Celebgram  dan Diskon Terhadap Keputusan Pembelian melalui Citra Merek sebagai Variabel Intervening (Studi kasus pada konsumen Maybelline Store Paragon).Hasil penelitian menunjukkan bahwa celebgram berpengaruh terhadap citra, diskon berpengaruh terhadap citra merek, celebgram berpengaruh terhadap keputusan pembelian, diskon berpengaruh terhadap keputusan pembelian, citra merek terhadap keputusan pembelian, celebgram berpengaruh terhadap keputusan pembelian melalui citra merek sebagai variabel intervenning, dan diskon berpengaruh terhadap keputusan pembelian melalui citra merek sebagai variabel intervenning. Teknik analisis data menggunakan aplikasi PLS 3.0 serta analisis sobel.Kata kunci: Celebgram, Discount¸ Citra merek dan Keoutusan Pembelian
Kontribusi perceived usefulness, perceived ease of use dan perceived security terhadap behavioral intention to use aplikasi JAKET Onita Sari Sinaga; Fenny Krisna Marpaung; Reni Shinta Dewi; Acai Sudirman
Insight Management Journal Vol. 1 No. 3 (2021): May
Publisher : Forum Kerjasama Pendidikan Tinggi

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The development of the use of information technology in various fields provides added value to society in an advanced development process. The existence of the use of information technology has entered all sectors, especially when it has penetrated the transportation sector. The success of technology acceptance is reflected in the user's ability to apply this technology in their daily lives without encountering several obstacles. The substance of this study is to determine the effect of perceived usefulness, perceived ease of use, and perceived security on the behavioral intention to use the JAKET application. The sample in this study amounted to 120 respondents who were determined by convenience sampling approach. Data analysis using the SPSS application by displaying the results of data processing through test research instruments with validity and reliability, multiple regression analysis, the coefficient of determination, and hypothesis testing. The research results prove that only perceived ease of use and perceived security have a significant effect on behavioral intention to use. As for the effect of perceived usefulness on behavioral intention to use, the results are not significant.
Corporate Social Responsibility Sebagai Strategi Marketing Public Relations (Studi Kasus Program CSR Vaksinasi Covid-19 di Unimus) Anggry Windasari; Reni Shinta Dewi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

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Lemahnya sektor ekonomi akibat Covid-19 berdampak pada sektor lain seperti pendidikan, sosial, dan budaya, membuat UNIMUS harus bekerja keras untuk bersaing dengan perguruan tinggi lain. Strategi yang dilakukan adalah Marketing Public Relations dalam bentuk Corporate Social Responsibility. Dengan adanya MPR diharapkan dapat menciptakan, meningkatkan dan memperkuat brand UNIMUS yang memiliki citra dan reputasi yang baik. Tujuan dari penelitian ini adalah untuk mendeskripsikan bagaimana strategi MPR yang dilakukan Humas UNIMUS dalam meningkatkan citra dan brand untuk mendorong peningkatan jumlah penerimaan mahasiswa di masa pandemi Covid-19. Penelitian ini menggunakan metode penelitian kualitatif dengan pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa ada tiga jenis strategi MPR yang diterapkan, yaitu Pull Strategy, Push Strategy, dan Pass Strategy. Pull Strategi berupa digital flyer, banner, backdrop, brosur, dan video. Push Strategy dilakukan dengan melakukan publikasi di berbagai media seperti koran, TV, dan media digital. Strategi Pass ditunjukkan dengan memberikan pelayanan prima kepada tim vaksinasi sehingga protokol kesehatan, ketertiban, dan kenyamanan peserta vaksin tetap terjaga serta, penyediaan gedung karantina atau isolasi mandiri bagi warga yang terkonfirmasi positif Covid-19.
Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective Fenny Krisna Marpaung; Reni Shinta Dewi; Ernest Grace; Acai Sudirman; Maria Sugiat
Golden Ratio of Marketing and Applied Psychology of Business Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.328 KB) | DOI: 10.52970/grmapb.v1i2.68

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The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number of users makes mobile banking services one of the main needs to meet the needs of conducting financial transactions. Therefore, there is a need for additional information for mobile banking service developers on the dominant factors influencing user behavioral intentions. This research is present as a forum to provide an overview of the user's perspective on Mestika bank's mobile banking service. This research aims to find out what factors play an important role in behavioral intention to use Mestika bank's mobile banking services based on the UTAUT2 concept. The research instrument used a questionnaire distributed online to 240 respondents in Medan City and Pematangsiantar City, Indonesia. Next, the researcher tested the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS version 3.0 application as a tool to analyze it. This research concludes that effort expectancy has the most significant influence and plays a very important role in shaping the behavioral intention of using Mestika bank's mobile banking. Then performance expectancy and social influence hedonic motivation also significantly influence behavioral intentions to use Mestika bank's mobile banking. Furthermore, the results of this study also conclude that facilitating conditions and habit have no significant effect on behavioral intentions to use Mestika bank's mobile banking.
Model Pengembangan Pasar Tradisional Berbasis Pada Perilaku Konsumen Wahyu Hidayat; Widiartanto Widiartanto; Apriatni Endang Prihartini; Reni Shinta Dewi
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22696

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This study aims to determine the factors that shape the traditional market development model based on consumer behavior. The study was conducted at Peterongan Market in Semarang City with a sample of 100 traders using Cluster Purposive Sampling and 100 buyers using Accidental Sampling. Data was collected using interviews with 2 key informants from the Market Service using Snowball Sampling. Data was processed using Factor Analysis and Regression Analysis using SPSS 16. The results of the analysis show that the Development of Peterongan Market must be based on consumer behavior, in addition to the regional regulations of Semarang City. Through consumer behavior, we can find out the desires of the consumers of Peterongan Market who are the boosters for traders to continue developing their businesses to meet consumer needs. Traders need a place or facility to transact with consumers in a comfortable, clean and well-organized. For this reason, the government has a big role to facilitate the needs of traders and consumers by build a clean, comfortable, orderly and well-organized market buildings.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang membentuk model pengembangan pasar tradisional berbasis pada perilaku konsumen. Penelitian dilakukan di Pasar Peterongan di Kota Semarang dengan mengambil sampel sebanyak 100 pedagang dengan teknik pengambilan sampel Cluster Purposive Sampling dan 100 orang pembeli dengan teknik pengambilan sampel Acidental Sampling. Adapun untuk mengetahui pengembangan pasar tradisional, maka data diambil dengan menggunakan wawancara dengan 2 key informan yang berasal dari Dinas Pasar dengan teknik pengambilan sampel Snowball Sampling. Data yang telah terkumpul kemudian diolah dengan menggunakan Analisis Faktor dan Uji Analisis Regresi dengan bantuan SPSS 16. Hasil analisis menunjukkan bahwa Pembangunan Pasar Peterongan harus berbasis dari perilaku konsumen, disamping berbasis peraturan daerah Kota Semarang. Melalui perilaku konsumen dapat diketahui bagaimana keinginan para konsumen di Pasar Peterongan yang menjadi pemacu pedagang untuk terus mengembangkan usahanya demi memenuhi kebutuhan konsumen. Pedagang membutuhkan tempat atau sarana bertransaksi dengan konsumen secara nyaman, bersih dan teratur. Untuk itu pemerintah memiliki peran besar untuk memfasilitasi kebutuhan pedagang dan konsumen dengan membangun bangunan pasar yang bersih, nyaman, tertib, dan teratur.