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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

KONFORMITAS PETANI DALAM USAHATANI KEDELAI (Suatu Kasus di Kecamatan Jatiwaras Kabupaten Tasikmalaya,Provinsi Jawa Barat) Ivan Sayid Nurahman; Iwan Setiawan; Trisna Insan Noor; Meddy Rachmadi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.721 KB) | DOI: 10.25157/ma.v5i2.2389

Abstract

Conformity is the pressure to have an attitude or to have behavior in a way that is consistent with rules that show people should behave (Spradley and David, 2012). This study aims to determine the causes of farmers to conform to farmer groups. Then how do the system of values and norms take place within the farmer group so that they can regulate behavior and direct the way of thinking of its members. The results showed that the most dominant factors affecting the behavior of soybean farmers in Jatiwaras Sub-district to conduct conformity included trust and cohesiveness. The high level of trust and the close relationship between individuals (cohesiveness) towards the group raises increasingly high conformity. On the contrary, equality of opinion and agreement are included in the low category so that if there is a difference of opinion on the group agreement there will be a decrease in the level of conformity. The way of thinking and behavior of soybean farmers tends to be based on rationality, so obedience to recommendations and rules in groups is often ignored.
PENGARUH KUALITAS DAN HARGA TERHADAP KEPUASAN PELANGGAN DAN MINAT EWOM SAYURAN ORGANIK DI WARUNG SEHAT 1000 KEBUN Velanda Ahtayary Putri; Agriani Hermita Sadeli; Pandi Pardian; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.349 KB) | DOI: 10.25157/ma.v6i2.3268

Abstract

Organic vegetables are one of the organic food products that are widely consumed by the public, including the customers of Warung Sehat 1000 Kebun. However, the view that the quality and price of organic vegetables is no better and cheaper than non-organic vegetables makes researchers want to know whether it affects customer satisfaction and whether there is an interest of customers to do e-word of mouth (social media) or the wide-ranging internet. This study aims to describe Warung Sehat 1000 Kebun's consumer behavior regarding product quality and prices, to customer satisfaction, and e-word of mouth (eWOM) interest. The method used in this study is an explanatory method to test hypotheses with Partial Least Square (PLS) analysis tools. The results showed that satisfaction was significantly influenced by the quality and price of the product. While e-wom's interest is not significantly influenced by both product quality, product prices, and customer satisfaction.
PERSEPSI KONSUMEN DAN KEPUTUSAN PEMBELIAN TERHADAP PENGGUNAAN BIO-PLASTIC (Suatu Kasus pada Kini&Nanti Kopi, Jakarta Selatan) Febhy Anjani Poetri; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.81 KB) | DOI: 10.25157/ma.v6i1.3223

Abstract

Plastic waste has become one of the causes of environmental problems in Indonesia. The production of plastic waste that uses non-biodegradable materials every year always increases. DKI Jakarta is one of the cities with the most plastic waste production in Indonesia. Increased public awareness of the importance of environmental sustainability, marked by the emergence of the use of bio-plastic as an effort to reduce plastic waste. Based on these problems, this study aims to determine consumer perceptions and purchasing decisions on the use of bio-plastic in Kini & Nanti Coffee. This study uses quantitative research designs and survey methods using questionnaires as an aid in conducting interviews. The analysis used in this study is the validity test, reliability test, descriptive statistical analysis, factor analysis, and Spearman rank correlation analysis. The results showed that the most dominant factor influencing consumer perceptions was quality, the most dominant factor influencing purchase decisions was problem recognition and consumer perceptions significantly affected purchasing decisions.
KELAYAKAN USAHATANI KEDELAI DI LAHAN DARAT DAN LAHAN SAWAH Rian Kurnia; Trisna Insan Noor; Eliana Wulandari; Meddy Rachmadi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.618 KB) | DOI: 10.25157/ma.v5i2.2390

Abstract

This study aims to determine the feasibility of Soybean farming in dryland and paddy fields land in the Jatiwaras Subdistrict, Tasikmalaya Regency. The method used in this study is the survey method, while the data used consists of primary data and secondary data. Determination of sample farmers using the multistage cluster random sampling method. The number of respondents was taken as many as 36 farmers who were divided by farmers on 21 farmers on dryland and 15 farmers on wetland. The results of this study indicate that soybean farming in dryland is more feasible to cultivate with a value of R/C 1.98 while the value of R / C in wetland is 1.62.
KORBAN ALIH FUNGSI LAHAN DI KELURAHAN SETIANAGARA, KECAMATAN CIBEUREUM, KOTA TASIKMALAYA, JAWA BARAT Ivanka Marayandini; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i2.3401

Abstract

Cibeureum District is one of the four sub-districts in the City of Tasikmalaya with the highest reduction in paddy fields area. The study was conducted in Setianagara which is included in the LP2B (Sustainable Food Agricultural Land) area but is still experiencing lang conversion. This study aims to determine the profile of victims of land use change, push and pull factors switching land use, and the condition of the victims before and after land use change. The design in this study used a qualitative descriptive design and research techniques using case studies. The information obtained comes from interviews and observations. Informants in this study are victims of land use change. The results showed that the factors driving the conversion of land originated from self and coercion, while the pull factors came from the buyers of the paddy fields and coercion. The situation of farmers before and after land use change has changed for the worse, more stable, and better.
CROWDFUNDING SEBAGAI AKSES ALTERNATIF PERMODALAN BERBASIS TEKNOLOGI DIGITAL PADA KEGIATAN PERTANIAN (STUDI KASUS DI PT CROWDE MEMBANGUN BANGSA) Astari Avisha; Anne Charina; Trisna Insan Noor; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 1 (2019): Januari 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v5i1.1571

Abstract

Currently the development of the financial services industry with a touch of technological innovation or called financial technology (Fintech) began to penetrate into the agricultural sector, even utilization is used to work on the scale of business at the farm level. One form of Fintech implementation in the agricultural sector is crowdfunding which is a fund raising activity for farmers capital by online using digital media (internet). One of the crowdfunding platforms in Indonesia which is engaged in agriculture is Crowde. This study aims to find out the description of crowdfunding management concepts conducted by Crowde as access to alternative capital based on digital technology on agricultural activities and to know the response of farmers partners to the concept of crowdfunding conducted by Crowde. The research technique used is case study with descriptive qualitative design using Milles Model and Huberman approach. The results show that during the planning phase, Crowde conducts farmer profilling and project analysis, and establishes provision fees. While the implementation stage of crowdfunding involves raising funds on the website, channeling capital through a farm shop and refunding investors through the Wallet feature. While the controlling phase takes place during the project through the project monitoring and reporting system. Crowde partner farmers showed a positive response to the crowdfunding scheme as access to capital. Most of the partner farmers say the process or procedure of the capital scheme is very easy to follow and judge that the crowdfunding model is very useful and suitable as access to farmers' capital.
PERSEPSI PENYULUH TERHADAP STRATEGI KOMUNIKASI DALAM PEMANFATAN MEDIA INFORMASI DI ERA DIGITAL DI KABUPATEN TASIKMALAYA Dona Setia Umbara; Lies Sulistoyowati; Trisna Insan Noor; Iwan Setiawan
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5456

Abstract

The rapid development of digital technology has many media that can be used so that it has brought various changes to both extension workers and farmers. Digital media in the form of communication media that can be used today are virtual world media or internet media. Agricultural instructors have an important role in conveying information and are required to be able to use internet media to support their main tasks and functions as agricultural extension workers. In carrying out communication activities in the diffusion of innovation. The purpose of this study is to describe the perception of extension workers in the use of digital technology in the delivery of counseling. The study used a survey method with a sampling technique using random sampling consisting of 60 extension workers. Data analysis to measure the instructor's perception of the instructor's communication strategy in the use of digital media was done by calculating the score. The results showed that the communication strategy used by extension workers in delivering counseling to farmers could be applied so that farmers could carry out intensive communication activities using digital media more efficiently and effectively in delivering recommendations suggested in farming. Extension workers have a positive perception of communication strategies in utilizing information as seen from communication techniques, communication channels, communication messages and internet usage. Extension activities can be delivered anytime and anywhere, use information technology, can use existing sources on the internet to then make extension materials, can connect in real time using video conference or video streaming, have the ability to integrate various elements of text media, graphics , audio, and video in providing counseling to farmers.
FAKTOR-FAKTOR YANG MEMPENGARUHI POLA KONSUMSI SAYURAN PADA RUMAH TANGGA PETANI SAYURAN DI DESA SRIMAHI KECAMATAN TAMBUN UTARA KABUPATEN BEKASI Azizah Fitria Wijayanti; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4768

Abstract

Vegetables are a food group that contains are vitamins, minerals and other nutrients that needed by the body for health. The quality of vegetable consumption in Indonesia is still low and less diversified, still dominated by food sources of carbohydrates, especially from grains. The Covid-19 pandemic has made people's consumption patterns change from being very consumptive to being reduced. With the spread of the Covid-19 virus, people, especially farmers, are required to maintain their immune system by paying more attention to vegetable consumption. This study aims to determine the factors that influence vegetable consumption in vegetable farmer households. The research was conducted in Srimahi Village, North Tambun District, Bekasi Regency in October-November 2020. The number of research samples was 66 households, with research respondents being housewives. The design used quantitative design with survey method. Data analysis used descriptive statistics with the logistic regression. The results showed that the factors that influenced vegetable consumption in vegetable farmer households were maternal nutritional knowledge, mother's education, and maternal occupation.
DINAMIKA USAHA PENGGILINGAN PADI KECIL DI MASA PANDEMI COVID-19 : STUDI KASUS KECAMATAN PURBARATU, KOTA TASIKMALAYA Nisrina Guzmarani; Mahra Arari Heryanto; Elly Rasmikayati; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5553

Abstract

The existence of the Covid-19 pandemic in Indonesia has had an impact on the Small Rice Milling Unit (Small RMU). With the massive assistance given at the beginning of the pandemic to help the community and to reduce the spread of Covid-19, causing RMU complain about a decline in income of more than 50%. Systems thinking approach is used to describe the dynamics. To describe the relationship, a Causal Loop Diagram (CLD) is used. While To identify problems and see behavior, one of PRA (Participatory Rural Appraisal) techniques is used, using a trend chart. A model formulation stage, content analysis is used. The results showed that the decrease in income that RMU complained about loss of a large amount of revenue from rice production activities. However, if viewed from the side of overall income, RMU is actually experiencing an increase in income caused by makloon activities and drying floor rentals due to the harvest season in that time span. The existence of these two activities allows RMU to survive during the pandemic.
DAMPAK PANDEMI COVID-19 TERHADAP PENGELUARAN PANGAN RUMAH TANGGA MISKIN PERKOTAAN: STUDI KASUS KELUARAHAN CIROYOM, KECAMATAN ANDIR, KOTA BANDUNG Elvira Aulia Hasanah; Mahra Arari Heryanto; Hepi Hapsari; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5492

Abstract

The impact of the pandemic has reduced the amount of food consumption expenditure for poor families due to declining incomes and delays in government social protection. Poor families are threatened with food insecurity, because their access to food becomes limited when cash availability decreases. This study aims to analyze the causes and factors of poor families becoming more food insecure and to find out how poor families manage their food expenditure during the Covid-19 pandemic. The research design was carried out using a system thinking approach. The analysis of the system uses content analysis based on the system archetype. The validation stage of the system structure uses triangulation techniques based on data collection and the PRA approach through the trend change chart technique. The results show that food insecurity for poor families occurs due to the impact of the pandemic which causes access to food for poor families to be increasingly limited, which is characterized by decreased food consumption in terms of quantity and quality. The main factor that influences it is the level of income. The strategy to maintain their family's food consumption needs is to apply for a loan and switch to cheap food sources so that food quality does not decrease as much as the food consumption budget.