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Slamet .
Chemical Engineering Department, University Of Indonesia
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Journal : JURNAL MANAJEMEN BISNIS

 1 
Difference Analysis of Digital Marketing Implementation in Enterprises Performance: Balanced Scorecard Perspective Slamet, Slamet; Adhim, Muhammad Maslukil; Azmala, Ilya
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.642

Abstract

This study aims to measure the differences Micro, Small, and Medium Enterprises (MSMEs) performance before and after implementation digital marketing. The research paradigm is a quantitative with primary data sources. The research instrument was a questionnaire designed to measure MSMEs' performance in the balanced scorecard perspective on customer and internal business processes. The number of samples was 107 respondents. Data were collected directly from MSMEs in Malang City. Determination of respondents using judgment sampling approach. Data analysis used descriptive analysis (categorization index) and hypothesis testing (sample paired t-test). The study results show that before and after implementing digital marketing, there are differences in the performance of MSMEs. This difference is evidenced by the results of data analysis, both descriptively and hypothesis testing.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rahim, Abdur Achmad Vandian Nur Adhim, Muhammad Maslukil Agung Sri Hendarsa, Agung Sri Agus Salim Afrozi, Agus Ainun Muthoharoh, Ainun Alam, Nurayatul Ali Mandan, Ali Alimandan, Alimandan Andaini, Susy Kuspambudi Aqmarina, Nur Ardiah Juita Aref Vai, Aref Azmala, Ilya Barokatun Hasanah, Barokatun Bayu Setiawan Bekti Wulandari Catur Nitya V.N., Catur Nitya Daryanto Daryanto Defi, Defi Desi Heltina Dewanto, Satriyo Agung Dwi Ningsih, Yuni Astuti E.G. Lestari Eko Mugiyanto, Eko Eny Kusrini Evindra, Jodi Fahmi, Nasrina Nur Febrian Tri Adhi Wibowo Firdaus, Predi Friarcha, Adly Guspari, Weldi H Sinaga, Rinaldo Agus Hakim, Arif Lukman Haryadi Wibowo Haryono Haryono Heri Hermansyah Husaini Usman Ignatius Adrian Mastan Ikha Muliawati, Ikha Indar Kustiningsih Irmayanti Hasan Jessica Tanuwijaya, Jessica Karjo, Karjo Khusna Santika Rahmasari Kusmanto, Adi Lukman Subekti Luluk Elyana M. Ibadurrohman M. Rizki C, M. Rizki C Made Sudana, I Masrukhi Masrukhi Maulana, Yoppy Misbahul Munir Moedrik, Irwan Muhamad Ibadurrohman, Muhamad Muhammad Arifin Muhammad Ibadurrohman Muhammad Syaifudin Muhklasin, Ahmad Nasution, Muhammad Ali Nawab, Muhammad Ni Putu Nita Wijayanti Nizar, Yusuf Bahrudin Nova, Fifit Novriyan, Grace nuryanti, nuryanti nur Oktiawati, Unan Yusmaniar Pantjawati Sudarmaningtyas Pardal, S.J. Perez, Albert Yaser Permadi, Hendro Pradana, Adlan Bagus Pranoto, Ponco Wali Prasetya, Candra Dwi Praswasti PDK Wulan, Praswasti PDK R. Arbianti Rachmanto, Wahyudi Rafinci, Ari Septia RAGAPADMI PURNAMANINGSIH Rahmita Diansari Ratnawati Ratnawati Riadi, Bagus Rifaldi, Ridho Rini Nurhakiki Rita Arbianti Riyadi Syakur, Riyadi Romanto, Romanto Rozi, Fajrul Sabarudin Sabarudin Sandika, I Kadek Budi Shofiyyah Taqiyyah sinaga, Bandarudin Welman sirait, ramsyuren putra Soebandriyo, Soebandriyo Sopyan, Iis Srihadi Srihadi Suhono Suhono, Suhono Sujatmiko, Amin Sulastio, Agus Sulastio, Agus Sulatio, Agus Suprizal, Suprizal Syafriadinata, Ridho Syafriwan, Dio Syaiful Hamzah Nasution Syamsul Rizal Titik Susiatik Tri Suminar Triyantoro, Haris Ulul Azmi Ulung, Ridwan Printis Vicky Andria Kusuma Wahyu Danumulyo, Wahyu Wasino Wasino Waznah, Urmatul Wijayanti, Ni Putu Putu Nita Yundari, Yundari Zubaidah Zubaidah Zusrotin, Zusrotin