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All Journal Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Masalah-Masalah Hukum Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Jurnal Pengolahan dan Bioteknologi Hasil Perikanan Management of Aquatic Resources Journal (Maquares) Journal of Fisheries Resources Utilization Management and Technology International Journal of Marine and Aquatic Resource Conservation and Co-existence ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Perikanan dan Kelautan Titian Ilmu: Jurnal Ilmiah Multi Sciences Omni-Akuatika JUPERTA (Jurnal Perikanan Tangkap) Jurnal Sosial Ekonomi Kelautan dan Perikanan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Devotion: Journal of Research and Community Service
Dian Wijayanto
Departemen Perikanan Tangkap Fakultas Perikanan Dan Ilmu Kelautan Universitas Diponegoro, Semarang Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Devotion: Journal of Research and Community Service

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Margin Analysis Of Trade Administration And Marketing Strategy Of Fish Catch Using Cantrang At Ppp Klidang Lor, Batang Central Java Intan Kusuma Dewi Ratnasari; Dian Wijayanto; Herry Boesono
Devotion : Journal of Research and Community Service Vol. 3 No. 8 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i08.179

Abstract

PPP Klidang Lor Batang is one of the fishing ports still dominated by cantrang fishing gear. The purpose of this study was to analyze the margins of trading and marketing strategies by the waiters who use cantrang. This study used a descriptive method with data collection by observing directly in the field at PPP Klidang Lor. The population used in taking respondents in this study were fishermen who used cantrang fishing gear. Data analysis was carried out using qualitative analysis and quantitative analysis. The catch and variety is one of the factors for the high and low income of fishermen. The catch that is traded to TPI, middlemen, retailers, or even consumers without a good trading strategy will not maximize the income earned by fishermen. By analyzing the trading system margins of fishermen, TPI, middlemen, retailers, and consumers, alternative strategies for fishermen will be known in order to increase marketing of the catch they get. The purpose of this study is to determine the margin of trade and the composition of catches, marketing channels. Analysis of the data used to determine the value of the margin of trade using BEP, HPP, R/C, Fisherman's share. Meanwhile, the marketing strategy uses SWOT analysis to determine the internal and external factors of marketing the fisherman's catch using cantrang fishing gear.
Co-Authors - Asriyanto - Badiuzzaman - Ismail - Pramonowibowo - Sardiyatmo Abdul Ghofar Abdul Kohar Mudzakir Abdul Rosyid Adlina, Karisma Safira Afifatul Isroliyah agung Suryanto Agus Indarjo Agustina Salashita Auralia Alfiana, Richmalia Ali Akbar Zulfi Alviani, Nadya Nurita Amiek Soemarmi Amir, Mohammad Faisal Anhar Solichin Anhar Solihin Arianto, Irvan Anggik Aripuspita, Listiya Aristi Dian PF Aristi Dian Purnama Fitri Ayu Dwi Purnamawati, Ayu Dwi Ayu, Puspita Azis Nur Bambang Aziz Nur Bambang Bambang Argo Wibowo Besono, Herry Bogi Budi Jayanto Budhi Setiawati, Budhi Churun Ain D. Poerwono Danielta, Danielta Dersi Herka Mayu Dersi Herka Mayu Desyandri Desyandri Dian Ayunita Nugraheni Nurmala Dewi Dian Minggus Nuriasih Dinar Isyana Syah Rani Djoko Suprapto Erlyn Indarti F.X. Sugianto Faik Kurohman Fakhrudin, Abdul Ghani Ferry Sandria Fitri Ayu Lestari*, Nabitatus Saadah, Muhamad Azhar, Fitri Ayu Lestari*, Fitrianing, Michelia Frida Purwanti Fronthea Swastawati Gawang Pandu Herdijaya Gianova Andika Putri, Gianova Andika Habibie Ramadhan, Habibie Hamdan Nasir Handaka Ari Pamungkas Herna Octivia Damayanti Herry Boesono Herry Boesono Herry Boesono Hilda Fadhila, Hilda Ika Istikasari, Ika Imam Triarso Indah Susilowati Indradi Setiyanto Intan Kusuma Dewi Ratnasari Irsyad, Hadiman Ismail Indradi Juniko, Nidia Khairushubhi, Adib Komalasari, Lisa Kurniawan Kurniawan Kurniawan Kurniawan Kusuma, Alief Putri Laily Fitriani Lestari Lakhsmi Widowati Lidya Dewintha Laksmi Lusy Maulia Juliani Malinda, Delza Maretha Tristi Hapsari Meliza Rahmawati Merry Kadhita Miftahurrahmi, Miftahurrahmi Muhamad Farikin, Muhamad Muhammad Nurul Huda Muhammad Nurul Huda Muhammad Rizqi Hasani Naya, Dewa Alit Baradwaja Niken Winarsita, Niken Noufal, Akbar Fauzi Nugroho, Rohmat Pramonowibowo Pramonowibowo Pratama, Desfagri Putra Prayuda, Adam Bergas Pujianto S.Pi. Pujiyono Pujiyono Renny Novianty Sinaga Ricky Yanuartoro Ristiawan Nugroho Rizkha Ayudya Yuliasari Rostana Budiman Sahala Hutabarat Sandro, Yosua Saputra, Pradipta Diaz Dwi Sardiyatmo Sardiyatmo Sari, Rullyta Puspita Sembiring, Wirani Setyaningsih, Hana Ayu Setyanto, Indradi Sheila Almaida, Sheila Siti Rudiyanti Sofiana Sofiana, Sofiana Soryaningsih, Fajar Sri Gunawan Mulyo Wibowo, Sri Gunawan Mulyo Stephanie Martha Theresia Suradi Wijaya Saputra Susi Watina Simanjuntak Sutrisno Anggoro Tama, Trijana Adi Taufik Yulianto Taufik Yulianto Tegar Perkasa, Tegar Teguh Lestariono Titi Rahayu Trisnani Dwi Hapsari Tryasmara, Haryas Sangkali Vira Andira, Nabila Caesandra Vivera Avrodita Chandra Sari, Vivera Avrodita Chandra Wahyuningsih, Sari Aprilia Wicaksana, Ilyas Surya Wiedha Maharmingnastiti, Wiedha Windah Delima Lestari Siagian, Windah Delima Lestari Wiratama, Andika Wulandari, Peni