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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research Jurnal For Management Student (JFMS)
Naufal Bachri, Naufal
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)

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THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City) Dirra Vachira; Yuli Asbar; Naufal Bachri; Mariyudi
MORFAI JOURNAL Vol. 3 No. 2 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1025

Abstract

This study aims to find out how the influence of retailing mix on cosmetic purchasing decisions at the Roma Cosmetik Store in Lhokseumawe City. The independent variables used in this study consisted of product, price, location, service, promotion, and store atmosphere. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made cosmetic purchases at the Cosmetic Roma Store in Lhokseumawe City. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 26. The results showed that products, prices, services, and promotions partially had a positive and significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the location and atmosphere of the store have a positive but not significant effect on the decision to buy cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the results of simultaneous testing showed that the product, price, location, service, promotion, and store atmosphere simultaneously had a significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
MORFAI JOURNAL Vol. 4 No. 2 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
Co-Authors A Hadi Arifin Abdul Hakim Adnan Adnan Adnan AHMAD AZMI M. ARIFFIN Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asnawi Asnawi Asy’ari Asy’ari Azhar Hj. Ahmad Biby, Sapna Chalirafi, Chalirafi Dewi Rahmani Dirra Vachira Edyansyah, T. Farid Yulian Farmi, Nadia Fitri Aswin Aswin Fuadi Fuadi Halida Bahri Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ichsan Ichsan Ikramuddin, Ikramuddin Intan Maulida Juliana Juliana Jullimursyida Jummaini Jummaini, Jummaini Juni Ahyar Mariyudi Mariyudi Misbahuddin Misbahuddin Misbahuddin Misbahuddin Moh. Syauki Mohd. Heikal Muchsin Muchsin Muhammad Razie Effendi Muhammad Roni Muhammad Sahem Muhammad Yusuf Mukhlish Muhammad Nur Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Nadia Farmi Rahmani, Dewi Rizka Astuti Rusydi Abu Bakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Siswoyo Adi Wijaya Suriya Nengsih Sutan Febriansyah Sutan Febriansyah Sutan Sutan Sutriani Sutriani Syamsul Bahri Teuku Zulkarnaen Usnul Khalisa Wardhiah, Wardhiah Widyana Verawaty Siregar Yuli Asbar yuli asbar Yusnidar Yusnidar Yusrizal Yusrizal Yusrizal, Yusrizal Zulkifli