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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Moneter : Jurnal Akuntansi dan Keuangan Scientific Journal of Reflection : Economic, Accounting, Management and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Edumaspul: Jurnal Pendidikan Jurnal Mandiri JPPI (Jurnal Penelitian Pendidikan Indonesia) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Doktor Manajemen (JDM) Kajian Akuntansi JMB : Jurnal Manajemen dan Bisnis Jurnal Informasi dan Teknologi Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akademi Akuntansi (JAA) Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Quantitative Economics and Management Studies International Journal of Economy, Education and Entrepreneurship (IJE3) Daengku: Journal of Humanities and Social Sciences Innovation Dynamic Management Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Batara Wisnu : Indonesian Journal of Community Services Islamiconomic: Jurnal Ekonomi Islam Journal of Innovation Research and Knowledge Jurnal Sistim Informasi dan Teknologi National Conference on Applied Business, Education & Technology (NCABET) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Jurnal Penelitian Pendidikan Indonesia
Uli Wildan Nuryanto
Program Studi Magister Manajemen, Universitas Bina Bangsa, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan

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IMPLEMENTASI SWOT ANALISIS TERHADAP STRATEGI PEMASARAN DIMASA PANDEMI COVID-19 PADA UMKM KHAS DESA SUSUKAN TIRTAYASA KABUPATEN SERANG BANTEN Suwiro Heriyanto; Uli Wildan Nuryanto; Ika Pratiwi; Joni Prihatin
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.98

Abstract

Kropcok is a typical snack of seran district which is a source of income for many entrepreneurs, but during the Covid19 pandemic there are challenges in terms of marketing and other internal and external challenges. This research uses a qualitative description method with  the aim of analyzing data descriptively to elaborate other external and internal impacts and determine marketing strategies that can be applied. The sample of this survey is  the  well-known Mafada Kropcok company in Susukan Village, Tirtayasa District.  The data collection method used is a structured  interview and analysis using the TOWS matrix with four alternative strategies. This allows businesses to get solutions such as social media advertising with engaging content and find detailed solutions to expand the delivery network, maintaining good relationships with raw material suppliers.  Based on the results of the analysis of the internal environment with  the IFAS Matrix,it is found that the most influential strength is the quality of the product free of preservatives, and the most influential drawback is the unattractive packaging design. The results of the analysis of the external environment are established using the EFAS matrix, but the most influential opportunity factor is the development of technological progress, and the threat factor is the emergence of new competitors. The results of  the analysis using SWOT show that Mafida Kropcok's position is in the first quadrant, namely through the application of an aggressive growth strategy or growth oriented strength
Co-Authors Abdul Rasyid Abdul Tahir Achmad Hidayat Sutawidjaya Achmad Hidayat Sutawidjaya Achmad Syarif Chatib Ade Supriatini Agustina Agustina Ahmad Hidayat Sutawidjaya Ahmad Junaidi Ahmad Munawir Andy Rachman Anis Fuad Salam Ariawan Ariawan ARIEF BUDI PRATOMO Balthasar Malindar Bambang Dwi Suseno Bambang Dwi Suseno Bambang Rismadi Bambang Surahman Basrowi Basrowi Budi Ramadhani Butar Butar, Ribka Sari Cakranegara, Pandu Adi Chairul Anwar Chevy Herli Sumerli Citra Arta, Deddy Novie Cut Susan Octiva Dede Rustaman Dede Suleman Deni Amelia Desman Serius Nazara Desty Endrawati Subroto Dicky Jhon Anderson Butarbutar Donny Dharmawan Edison Hatoguan Manurung Eka Kurnia Saputra Endang Fatmawati Eny Suheny Etvin Rizal Tamher Eva Muti’ah Fahrizal Azhar Ferly Agustina Sairmaly Firstianty Wahyuhening Fibriany Fithriah Napu Fredy Olimsar Furtasan Ali Yusuf Grace Hoberthina Tahapary Guli Aja Habibullah Habibullah Handry Eldo Handy Setiayadi Hendri Hermawan Adinugraha Heri Sapari Kahpi Herman Sjahruddin Hermin Nainggolan Hilarius Wandan I Gusti Ngurah Agung Dewantara Putra I Nyoman Tri Sutaguna Ika Pratiwi Ika Pratiwi Israkwaty Jessi Charina Joko Ariawan Joni Prihatin Joni Prihatin Joni Prihatin Julie Abdullah Kamsin Kamsin Lailatun Nafisa LASRIDA SIGALINGGING Latuconsina, Zainuddin Lindari Wau Lydia Hutama M. Fridho Hermawan M. Yusuf Alfian Rendra Anggoro KR Mafida Puspadina Markus Asta Patma Nugraha Masyhudzulhak Djamil Masyhudzulhak Djamil MZ Masyhudzulhak Djamil MZ Masyhudzulhak Djamil Mz Mawardi Mawardi Mega Arum Mihel Tuatfaru Mohammad Hifni Muhamad Bakhar Muhamad Sarifudin Muhammad Asir Muhammad Iqbal Fajri Muhammad Najib Mubarrok Muhammad Suparmoko Muhammad Ziaul Haq Musdirwan Mustangin Najihatul Faridy Nasution, Annio Indah Lestari Nazaruddin Ahmad Nindya Jeni Prastika Novi Rahayu Nugroho Djati Satmoko Nursalim Pandu Cakranegara Pramudianto Pramudianto Pramudianto Pramudianto Prof. Muhammad Suparmoko Putri Ekaresty Haes Ratih Purnama Sari Ratih Purnamasari Ratih Purnamasari Ratih Purnamasari Purnamasari Renatalia Fika Retno S Susilawati Rezky Nurbakti Ribka Sari Butar Butar Rina Apriliani Rizky Dwi Prayoga Rosita Septiani Roy Setiawan Rudianto Rudianto Saefudin Saefudin Salapudin Saluy, A Badawi Samuel PD Anantadjaya Saut Maruli Tua Pandiangan Setya Pramono Sherly Paulina Sifa Faujiah Silvia Ekasari Siregar, Ade Perdana Siti Aisyah Sri Rahayu Sangra Dempo Suci Hati Sukma Indrakusumah Suluh Sri Wahyuningsih Susilo Purnaman Sutawidjaya, Achmad H Sutisna Sutisna Muhari Suwiro Heriyanto Suwiro Heriyanto Suyadi Syamsu Rijal Syihabudin Syihabudin T. Irfan Fajri Teguh Prakoso Teguh Setiawan Wibowo Toto Heru Dwi Handoko Trihana Kurniawati Tubagus Iwan Ridwan Vicki Agung Triana Wachyu Hari Haji Wulan Riska Dewi Zia’ul Fatwa Andini Yusuf