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All Journal JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Lahan Suboptimal IPTEK The Journal of Engineering Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik SOSIALITA Plumula : Berkala Ilmiah Agroteknologi Proceeding International Conference on Information Technology and Business Jurnal Konstruksia JURNAL MANAJEMEN MUTU PENDIDIKAN (JMMP) JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Kependidikan Media JEP (Jurnal Ekonomi Pembangunan) Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum PROSIDING SEMINAR NASIONAL CENDEKIAWAN Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Teks: Jurnal Penelitian Bahasa, Sastra, dan Pengajarannya ETERNAL: English Teaching Journal Jurnal Manajemen Pendidikan (JMP) Agrin : Jurnal Penelitian Pertanian Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Zawiyah: Jurnal Pemikiran Islam Benchmarking: Jurnal Manajemen Pendidikan Islam JPF : JURNAL PENDIDIKAN FISIKA Jurnal Soshum Insentif Sainmatika: Jurnal Ilmiah Matematika dan Ilmu Pengetahuan Alam EQIEN - JURNAL EKONOMI DAN BISNIS MUTIARA MADANI Seminar Nasional Lahan Suboptimal Jurnal Legislasi Indonesia TEKTRIKA - Jurnal Penelitian dan Pengembangan Telekomunikasi, Kendali, Komputer, Elektrik, dan Elektronika Jurnal Sekretari Universitas Pamulang Journal of Islamic Accounting and Tax (JIATAX) The Indonesian Journal of Accounting Research Maspul Journal of Community Empowerment Jurnal Pendidikan dan Kebudayaan Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL STUDIA KOMUNIKA DedikasiMU: Journal of Community Service Open Access DRIVERset PENGABDIAN SOSIAL Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan JEP (Jurnal Ekonomi Pembangunan) Journal of Culture Accounting and Auditing
Suwandi Suwandi
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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
MENINGKATKAN PENJUALAN DENGAN CUSTOMER ACQUISITION COST Suwandi Suwandi; Melinda Melinda; Ana Rusmardiana; A. Besse Dahliana; Arfiani Yulianti Fiyul; Teuku Fajar Shadiq; Abdullah Abdullah; Joko Rehutomo
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.959

Abstract

The company's operational conditions in Indonesia are still not optimal, so as a result they have not been able to increase their sales every period. This ex post facto study aims to examine the effect of customer acquisition cost on increasing sales in the cosmetics and household sub-sector industrial companies on the Indonesia Stock Exchange for the 2016-2021 period. This study involved 10 companies and as many as 5 companies were selected as research samples. Thus, obtained 30 observational data based on purposive sampling technique. Secondary data in the form of company financial statements were collected through the www.idx.co.id page using documentation techniques. The data that has been collected is then analyzed using simple linear regression and processed using the SPSS 23 program. The results show that customer acquisition costs have a positive and insignificant effect on increasing sales. Following up on these findings, the initial assessment of customer acquisition costs by companies on the Indonesia Stock Exchange needs to be carried out more optimally so that it can encourage an increase in company sales
PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN YANG DI MEDIASI KEPUASAN KERJA Dwi Astuti; Suwandi Suwandi
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1282

Abstract

Employee engagement is a condition in which employees feel actively involved and attached to the organization where they work. Job satisfaction is a positive feeling felt by employees towards their work. Employee performance is the level of productivity and effectiveness achieved by employees in carrying out their work. This study aims to examine the effect of employee engagement on employee performance which is mediated by job satisfaction. The population in this study are all employees in a company. The sampling technique used was random sampling with a total sample of 72 employees. The results of the study show that employee engagement has a positive and significant effect on employee job satisfaction. Job satisfaction has a positive and significant effect on employee performance. And employee engagement also has a positive and significant effect on employee performance through job satisfaction. The conclusion from this study is that employee engagement has a positive effect on employee performance through job satisfaction. Therefore, companies need to improve employee engagement to improve employee performance through job satisfaction.
Co-Authors A Muslim A. Besse Dahliana Abdullah Abdullah Abdurahman Marasabessy Abraham Hatulely Abu Umayah Agung Wendy Prasetyo Agus Sulistyono Agustuti Handayani Ajeng Triyani Alfian Ady Saputra Ana Rusmardiana Andi Sularso Andika Tiara Sukma Antonius Wahyu Arfiani Yulianti Fiyul Arsi Arsi Arsi Arsi Arum Setiawan Aulya Fahma B. Gunawan Bambang Gunawan Betty Magdalena Bunga Dara Amin Chandra Irsan Desilia Purnama Dewi Dwi ASTUTI E. Rokhminarsi Elfita Elfita Elvantonius Elvantonius Erise Anggraini Eriyati Eriyati Erna Sri Sugesti Faisal Akbar Fajar Prabowo Fidelia Isnainy Finkhy Margareth Valentine Fitra Gustiar, Fitra Galuh Retno Setyo Wardani Gunawan Ade Putra Sihite Handi Saputro Harjito - Harjoyo Harjoyo Harman Hamidson Harman Hamidson Hartati Hartati hasbi hasbi helmi setiawan Hendra Hendra Ika Irma Widyana Ilham Audy Rivand Imam Suroso Irawan Suntoro Irmawati Irmawati Jaka Waskito Jarum Wiyanto Joko Rehutomo Kevin Christian Bakkit P Khodijah Khodijah Khoirul Hidayah Khoirul Ikhsanudin Hanif Khoirul Ikhsanudin Hanif Kristanto M Laila Chairani Lailaturrahmi Lailaturrahmi Linda Septarina M. Faishal Darmawan Marieska Verawaty Melinda Melinda Mimma Gustianingtyas Mitsuhiro Shigeishi Mohammad Andi Nugroho Monica Alesia Muh Tawil Muhammad Hatta Muhammad Yunus Umar Nani Nuraini Sarah Nazla Maharani Umaya Ngurah Ayu Nyoman Murniati Ninik Nurhidayati Noor Miyono Nur Achmad Husin Nur Azisah NUR INDRIANTORO Nurhayati Nurhayati Priyadarshini, Rossyda Purwandono Purwandono R Anwar Efendi R Putra Munandar Ratna Suminar Retno Wulandari Rifai Rifai Rika Rosmaidah Riri Oktarini Riza Amalia Rifani Rosnawintang Rosnawintang S Imam Nugraha Sahbudin Sahbudin Saniatur Rizki Sapto Hadi Imambachri Sigit Darmawan SITI HERLINDA Soewito Soewito Suparman SHK suparman suparman Supomo Kandar Supriyanto Supriyanto Susilawati Susilawati Suwarno Suwarno Tanjung Rahayu Teuku Fajar Shadiq Tili Karenina Tri Agus Siswanto Triana Ramadani Tumirin Wagiyanti Wagiyanti Waluyo Waluyo Wicaksono, Freddy YULIA PUJIASTUTI Yulia Widhianti Yunada Arpan Yuyun Tajunnisa