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All Journal Jurnal Pariwisata Jurnal Ilmiah Pariwisata IKRA-ITH Teknologi Jurnal Sains dan Teknologi JMD: Jurnal Riset Manajemen & Bisnis Dewantara Tourism Scientific Journal Tourism Reserch Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pemberdayaan Pariwisata
Devita Gantina
Sekolah Tinggi Pariwisata Trisakti
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Journal : IKRA-ITH Teknologi Jurnal Sains dan Teknologi

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Strategi Marketing Desa Wisata Berbasis Informasi dan Teknologi Ridha Afina; Hagia Qatrunnada; Harfinolla Amabel Kirani; Woro Harkandi Kencana; Sularso Budilaksono; Febrianty Febrianty; Devita Gantina
IKRAITH-Teknologi Vol 6 No 3 (2022): IKRAITH-TEKNOLOGI Vol 6 No 3 November 2022
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-teknologi.v6i3.2302

Abstract

Tourism villages were formed to empower the community so that they can act asdirect actors in an effort to increase readiness and concern in responding to tourism potential ortourist attraction locations in each village. The objects of this research are 3 tourist villages inDKI Jakarta, namely: Betawi Cultural Village Tourism Village, Untung Jawa Island TourismVillage and Bhinneka Eduwisata Village Tourism Village. The purpose of this study is todetermine the IT-based marketing strategy used by tourism villages in DKI Jakarta. This studyuses AISAS theory consisting of Attention (attention), Interest (interest), Search (search), Action(action), and Share (sharing). AISAS explains the occurrence of significant changes in consumerbehavior patterns since the advent of technology. The research method uses a descriptiveapproach. The data collection technique is by exploring the tourist village managers and visitorsand observing the tourist villages and the digital platform used. In this study, the marketingstrategy used by the tourist village is in the form of a website platform, social media and mobileapplications. The tourist villages of Untung Jawa Island and Betawi Village use the potential ofthe three platforms, while the Bhinneka edutourism village has not maximized the use ofmarketing using digital platforms.
Co-Authors Amalia Mustika Andhalia Liza Marie Anita Swantari, Anita Arief Faizal Rachman Deivy Zulyanti Nasution Fachrul Husain Habibie, Fachrul Husain Febrianty Febrianty Fetty Asmaniati Filma Festivalia, Filma Hagia Qatrunnada Harfinolla Amabel Kirani Heny Ratnaningtyas Heny Ratnaningtyas Heny Ratnaningtyas Ratnaningtyas Hidayat, Candra Ira Mayasari Jajang Gunawijaya Linda Desafitri RB Mohammad Syaltut Abduh Novita Widyastuti Sugeng Nurbaeti Nurbaeti Nurbaeti Nurbaeti Purwanti Dyah Pramanik Rahmitasari, Nurima Retnaningtyas Susanti Ridha Afina Rina Fitriana Rina Suprina Setiawan, Christin Sularso Budilaksono Surya Fajar Budiman Woro Harkandi Kencana Yulia Lintangkawuryan