Article Per Year (5 Year)
p-Index From 2019 - 2024
4.494
P-Index
This Author published in this journals
All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global CHANNEL: Jurnal Komunikasi Jurnal Spektrum Komunikasi
Hilda Yunita Wono
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Spektrum Komunikasi

 1 
Integrated Marketing Communication Kedai Pantry Magetan Pada Era Digitalisasi 4.0 Hilda Yunita Wono; Nafiah Ariani; Azalea Abril Hermanto; Bunga Feby Nabilla
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i1.235

Abstract

Integrated marketing communications or IMC that is implemented in a business well can make a significant increase to a company's revenue. This is what makes Kedai Pantry Magetan to carry out IMC activities. The Pantry Shop, which started a business during the Covid-19 pandemic, used IMC as a way of promotion so that the shop could still operate even during the pandemic. This research was conducted using a qualitative descriptive method to dissect the IMC Kedai Pantry strategy. This study shows what activities are carried out as well as interviews with shop owners in order to find out the reasons for using this strategy. Of the seven IMC activities used by the pantry shop, online marketing, direct marketing, sales promotion, public relations and advertising. From the IMC activities carried out to help the shops that were established during this pandemic to survive until now.
Co-Authors Agung Prasetyo Agung Prasetyo Andi Budi Sulistijanto Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bio Amos Mbaroputera, Ronald Samuel Bunga Feby Nabilla Burhan Bungin Charly Hongdiyanto Christina Whidya Utami Dheandra Mutiara Kayana Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Frederikus Fios Gabriela Laras Dewi Swastika Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Henni Gusfa Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Irmawati Oktavianingtyas Ismojo Herdono Jefferson Ronaldo Justin Niaga Siman Juntak Karina Enny Agustina Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Mirza RONDA Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Patricia Adeline Valerie Soema R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari Rustono - Safitri, Bela Ayu Sherly Sherly Silvia Arviana Stefani Natania Setiyo Sumantri Sunarto SUNARTO Susan Jaya Witama Theodore Jason Santoso Udi Rusadi Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani