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All Journal Jurnal Komunikasi Pembangunan Hemera Zoa MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Kebijakan, Promosi Kesehatan dan Biostatiskik JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Sosial Budaya Jurnal NERS Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga JURNAL MANAJEMEN MOTIVASI Jurnal Kesehatan Medika Saintika Jurnal Kesehatan Indonesia Human Care Journal Avant Garde BIMIKI (Berkala Ilmiah Mahasiswa Ilmu Keperawatan Indonesia) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengembangan Masyarakat Lokal Journal of English Education Program (JEEP) FISIO MU: Physiotherapy Evidences INDRA: Jurnal Pengabdian kepada Masyarakat Journal of Mathematics Science and Computer Education Worksheet : Jurnal Akuntansi SYARIAH DARUSSALAM : JURNAL ILMIAH KESYARIAHAN DAN SOSIAL MASYARAKAT PENDIS (Jurnal Pendidikan dan Ilmu Sosial) AN-NAS: Jurnal Pengabdian Masyarakat
Siti Khadijah
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Journal : MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya

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PENGARUH PENERAPAN E-MARKETING DAN KEBIJAKAN CUSTOMER RELATIONSHIP TERHADAP TANGIBLE BENEFIT PADA BANK X (PERSERO)Tbk DI JAKARTA Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 1 (2011): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v2i1.763

Abstract

This research purposes to determine how far the influences of E-Marketing practice and policy of Costumer Relationship toward Tangible Benefit at Bank X. The theories which are used in this research are theories relating to e-marketing, customer relationship and tangible benefits. E-Marketing theories explain about definition and models of e-marketing. Theories of Customer Relationship show the relation between customer relationship and the costumer itself, relation between e-marketing and customer relationship in understanding the customers, and the benefits reached by e-marketing and customer relationship practice. This research uses associative causal methodology. Independent variable X1 is E-Marketing practice, variable X2 is Customer Relationship policy, and dependent variable (Y) is Tangible Benefit. The object of this research is taken from information based on annual report. The results of this research are; double correlation as amount 0,810 between variable X1, variable X2, and variable Y. Coefficient of determination between variable X1, X2, and Y, which r is 0.810 showing positive and strong connection between variable X1 and variable X2 with variable Y. The highest amount of variable X1 and X2 the highest is variable Y. Double correlation significant test between variable X1, and X2 with Y , where Faccount=1,907>Ftabel (2/5) = 5,79 with significant value as amount 0,344 meant Ha is accepted and Ho is rejected. It means variable X1 and X2 has personally or simultaneously significant influence toward Y.
STRATEGI PUBLIK RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN (Studi Deskriptif Membangun Hubungan Baik Dengan Media Dalam Upaya Meningkatkan Citra Perusahaan) Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v2i2.770

Abstract

Globalization era characterized by rapid development of technology allows public to communicate easily. A company should be able to follow developments and the market demands because the movement of information and communication, internal or external knowledge and public awareness are increasing. Industrial competition requires everything to be communicated transparently. The problem may simply arise unexpectedly. Small problems can become big if they are not taken seriously. These demands make the need of Public Relations firm in implementing the communication strategy of information to the public. Public Relations emerge as helper figure in crisis and are responsible for the development of company positive image. Positive image is not formed simply, but it takes appropriate communication strategies.Public Relations strategy is not enough done by implementing confidence to the public itself. Positive image that is built needs to be maintained and cared for, since it is closely related to the company's reputation. Once public reliance faded as a negative reputation, it will be difficult to restore the trust back.Reputation that has been done needs to be informed by the Public Relations through the media. Company media relations can enhance corporate publicity before the stakeholders. Installing confidence and building a positive reputation are ways to obtain a positive image. The success of Public Relations in getting publicity can be obtained from a harmonious relationship with the media.
EFEKTIFITAS KOMUNIKASI GRU DENGAN MOTIVASI BELAJAR SISWA SEKOLAH MENENGAH ATAS NEGERI Siti Khadijah; Galih Dwi Martanto
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 1 (2017): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v2i1.783

Abstract

Teachers should understand about the motivation of study towards their students, it is important to keep and raise their motivations. Because teachers as a motivator of their students in the school, therefore they should be able to raise their students motivation in study. As the ability of teachers in SMAN 1 Cibitung in the way of motivate their students to study by the communication process. However from 56 teachers there are only some of them who can motivate their students. This research purposes are to know how much effective the teacher’s communication in study process and to understand about teacher’s communication when they build their student motivation in SMAN 1 Cibitung
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI DI HEMA RESTO KEMANG PRATAMA BEKASI Sefti Dwi Mirantika; Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v6i1.812

Abstract

Marketing communication strategies are important guidelines to introduce, give informations and market products in a company that can not be separated from the role marketing mix as the core of a marketing system. It takes some diligence and foresight to know what consumers desire for in a restaurant, such as HEMA Resto Dutch restaurant. As a result, HEMA should be able to attract consumers' attention from the product, price, place and promotion. This study aims to analyze the effect of the implementation of the marketing mix including product policy, price, place and promotion of consumer buying decisions in the HEMA restaurant. Research conduced in June-July 2012 at the HEMA Resto Kemang Pratama, methods used is case study. Method of determining the location Judgesment Sampling is based on several criteria, namely: Consumer HEMA Resto Kemang Pratama, 17-50 years of age or older, was selected because of HEMA Resto Kemang Bekasi. Determination of Sampling Methods using the Slovin formula, where the consumer is taken as the respondents were 100 people, the primary obtained data questionnaires and interviews with respondents and restaurant marketing manager. The results of multiple linear regression analysis by simultaneously obtained Fhitung> F table is 41.544> 2.70 means the marketing mix variables simultaneously influencing consumer buying decisions. Of partial regression test for the product (X1) is obtained 9.072 t count <t chart 1.98498. Price (X2) t count 4.975 <t chart 1.98498. Place (X3) t count -1, 846> t table 1.98498. Promotion (X4) t count 0.739 <t chart 1.98498. partial product pricing policy and influence buying decisions, while place and promotion policies have no effect on consumer buying decisions
STRATEGI PROMOSI DALAM MEMBANGUN BRAND MEDIA MANDIRI (STUDI KASUS DONATUR MEDIA MANDIRI) Mei Mila Sifa Isnu; Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.863

Abstract

PT Global Insight Utama is a company engaged in nitrogen gas content services for cars and motorcycles, in a year, the company manage to have 50 booth and 60.000 consumer. In strategic promotional mix study that uses PT. Global Insight Utama in marketing green nitrogen, in achieving tremendeous achievement. The purpose of this study is to defind out what elements of promotional mix used by PT. Global Insight. In marketing green nitrogen, knowing what kinds of messages delivered by PT Global Insight Home in marketing various products nitrogen gas content services to drivers of vehicles, and to know what media is used by the PT. Global Insight Home in marketing green nitrogen. In this research, researcher used descriptive qualitative method. Data collection using in depth interviews, observation, documentation. In order to check the validity of the data triangulation of sources is used. Survey results revealed that the PT. Global Insight Utama Main implementing strategies for marketing promotion mix of green nitrogen to the public. Promotion mix strategy adopted by the PT. Global Insight is to implement the Primary Advertising, Advertising the application itself using the line bellows is by distributing flyers, handing out schedules of fasting, Red vouchers, sponsorship, and free softdrink. Direct marketing by phone, Website, Facebook, and Twitter. Personal Selling, public relations and publicity up today have not been done.
KOMUNIKASI PARTISIPATIF DALAM PEMBENTUKKAN KAMPOENG WISATA BISNIS TEGALWARU (KWBT) DI KECAMATAN CIAMPEA KABUPATEN BOGOR Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.871

Abstract

Participative communication offersmethods to do the development with the society by involving the local community and understand the local settings. One of the programs, especially economic empowerment involving local communities is the establishment of Kampoeng Wisata Bisnis Tegalwaru (KWBT). Participative communication methods performed by direct dialogue with the whole villagers of Tegalwaru. Ibu Tatiek not only came to the village but also to villagers who had home industry. The research method used is qualitative method by using descriptive qualitative analysis study. The unit of analysis is Yayasan Kuntum Indonesia (YKI) in Tegalwaru Kecamatan Ciampea Kabupaten Bogor. The observation unit is the chairman of yayasan Kuntum Indonesia (YKI) and representative of UMKM (micro, small and medium enterprises) who have joined in the Wisata Bisnis Tegalwaru area (KWBT). Kampoeng Wisata Tegalwaru (KWBT) formed in 2011. The idea to establish it initiated by Tatiek Kancaniati through Yayasan Kuntum Indonesia (YKI) as a form of her care and concern as a Tegalwaru villager. She saw the potential and local resources that currently was not optimally empowered and strive looking for solutions to improve Tegalwaru villager who already had a home industry. What have Tatiek done is a form of participation. Principles run by YKI to improve the lives of Tegalwaru rural communities (UMKM) Tegalwaru is equality of status, thus, the nature of the relationship between YKI and the society are paertnership. Participative communication participatory communication process has been carried out to some of the authorities that starts from the pre preparation, preparation until KWBT formed in 2011
ANALISIS PROMOSI DALAM UPAYA MEMPERKENALKAN POTENSI PARIWISATA KOTA BEKASI (Studi Kasus Dinas Pemuda, Olahraga, Kebudayaan dan Kepariwisataan Kota Bekasi) Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v3i2.1038

Abstract

The development in tourism has several impacts – supporting the society’s economic growth, preserving the cultural and art legacy, increasing the local revenue dan involving all stakeholders in synergy. Bekasi has tourism potential which can be seen from the availabilty and variety of tourism products such as family recreations, shopping arcades, historical tours, educational and cultural tours, and industrial tourism, but the number of local tourists visit is only 7.1% of the total Bekasi’s population number. Impact of tourism development has increased the welfare of the community, maintaining the cultural heritage and artistic heritage, increasing revenue (PAD) and involving all stakeholders in synergy. Bekasi has tourism potential, seen from the availability and variety of tourism products such as family recreation attractions, shopping malls, historical tours, educational tours and cultural and tourism industries, but the number of local tourists visit only 7.1% of the total population numbering 21 Bekasi thousand people. Lack of promotion and efforts to introduce tourism products Bekasi to tourists and local communities, has been a problem in developing local tourism. The result shows that Bekasi has the cultural and artistic heritage. However, the condition of the cultural site is not well-maintained. Bekasi City Government activities, particularly by promoting Bekasi Disporbudpar so far has not been maximized. Activities undertaken only 2 (two), which follows the exhibition organized by the election of brother Mpok APEKSI and Bekasi. The relationship between the promotion of Bekasi tourism with an increasing number of tourists visiting Bekasi is not significant. The number of local and foreign tourists do not show the numbers mean. Factors affecting the increase in tourism visits Bekasi is the unavailability of tourism products that can attract tourists both local and international. As a result, the tourism industry in Bekasi is slow
REPRESENTASI SOSIAL PEREMPUAN “CANTIK” DALAM IKLAN POND`S KOSMETIKS Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i1.1123

Abstract

This paper discusses the social representation of women "beautiful" in advertisements Pond `s cosmetics. beautiful definition keeps changing from time to time, one of only guest formation is the result of mass mediated adver-tising there. Construction of the concept of beauty in advertising on television `s Pond can be seen in the form of visual and copy that into representation and conception of female beauty. Brand ambassadors who represent the beauty products is a sign to represent the concept of beauty presented by Pond `s. Al-most the entire ad `s Pond starring celebrities who raised the themes of the sheer physical beauty like smooth white skin, slim, free acne, dark spots free and without wrinkles on the face
IMF DALAM PERSPEKTIF TEORI DEPEDENSI DAN PERUBAHAN Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v4i2.1133

Abstract

Economic crisis that hit Indonesia in mid-1997 resulted in Indonesian debt , both government debt and private sector due to the weakening rupiah soaring . As a result of the crisis , since 1998 , the government has shaped domestic debt bonds . The debt was used to finance the dam restruktrisasi banking recapitula-tion almost bangkrut.Dalam this case , the IMF emerged a hero who will be the savior of the Indonesian economy in the form of loans . Through its lending , the IMF actually just adds to the burden of debt to support the balance of payments position . Therefore , the recovery was apparent because the IMF is not the result of an increase in private capital flows and increase net exports . The emergence of dependency theory as the impact of economic policies from the IMF have led to changes in the economy in Indonesian society , both positive and negative . This is consistent with the existence of two views of the dependency theory expressed by Sztompka (2008 ) , the outlook is pessimistic ( Andre Gunder Frank , 1969) and the outlook is rather optimistic ( F Cardoso and E. Falet , 1964) . Symptoms of social change arising from both dependency theory .
EFEKTIVITAS KOMUNIKASI TUTOR BTQ DAN KEMAMPUAN MEMBACA AL-QUR’AN MAHASISWA Siti Khadijah; Puput Fauzah Sri Rejeki
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2019): MAKNA: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.1806

Abstract

Universitas Islam ‟45 Bekasi memiliki program wajib membaca Al-Qur‟an bernama BTQ. Program ini memiliki sasaran mengentaskan buta huruf untuk seluruh mahasiswa, membantu mahasiswa memahami nilai-nilai Al-Qur‟an dan mengimplementasikannya dalam kehidupan sehari-hari, meningkatkan semangat beribadah wajib dan sunnah, meningkatkan kualitas akhlak mahasiswa yang tercermin dalam perilakunya, dan membantu mahasiswa menghafal surat-surat pendek (Juz „Amma) dan ayat-ayat Jawahirul dan Durorul Al-Qur‟an. Program ini juga menyiapkan mahasiswa agar bisa menjadi imam shalat di lingkungannya. Tujuan penelitian ini untuk mengetahui efektivitas komunikasi Tutor BTQ terhadap kemampuan membaca Al-Qur‟an mahasiswa. Metode penelitian ini adalah kuantitatif deskriptif, dengan lokasi penelitian di Universitas Islam ‟45 Bekasi. Sampel pada penelitian ini adalah 95 mahasiswa. Teknik pengumpulan data adalah kuesioner. Uji validitas dan uji reliabilitas menggunakan Pearson product moment dan Alpha’s Cronbach dengan teknik analisis data regresi linear sederhana menggunakan SPSS 22. Hasil penelitian membuktikan bahwa efektivitas komunikasi Tutor memiliki pengaruh sebesar 39,4% terhadap kemampuan membaca Al-Qur‟an mahasiswa, sisanya sebesar 60,6% dipengaruhi faktor-faktor lain seperti fasilitas, hafalan, dan target hafalan.
Co-Authors . Marjono . Mukromin . Mustamil Ade Isma Khairani Adi Komara Aditya Mulia Sembiring Ahmad Nur Hidayat Alfredo Pahala Simanjuntak Amril Hanapi Annisa Azzahra Azrul Ali Akbar Bakti Nugraha Bismar H Ompusunggu Cindy Oktavia Siahaan Citra Aulia Amanda Daffa Dhiba Oesraini Darni Darni Dedek Esteria A S Desivaria Sandi Devina Nathania Avissa Marbun Diana Chalil Djuara P Lubis Dwi Mardhia Endah Pratiwi Munthe Facrul Rozi Fadhilah . Faqita Iqlima Putry Febrinae F. Damanik Firda Amelia Galih Dwi Martanto Hasman Hasyim Haya Zabidi hessy mayona Ilham Setya Budi Indah Budiarti Insiyah Insiyah Isal Putra Utama Iskandarini Jhoanita NF Johannes P Munthe Jufrianto Simanullang Julprida Saragih Lili Dariani Lily Fauzia Luhut Sihombing Luthfia Aina Salsabila Parinduri Mazdani Daulay Mei Mila Sifa Isnu Melyna Sandra Meneth Ginting Mori Dianto Muhamad Taopik Muhammad Nursidin Nany Suryani Noor Fajriah Novera Nirmalasanti Novita . Nursal Asbiran Oni Anita Wulandari Polis Tinus Harefa Praja Sembiring Puput Fauzah Sri Rejeki Rahmanta Ginting Rahmat Setya Adji Raisya Hasina Renata Selma Astagina Rilus Kinseng Rindu Febriyeni Utami Rini Elisabeth Pardede Rizky Romadhona Tambunan Rusmalawaty nasution Sabila Pratiwi Saidul Khudri Sakina T.A Harahap Satia Negara Lubis Sefti Dwi Mirantika Seri Rahmadani Sinar Indra Kesuma Sitti Sulaihah Syahrani Lubis Syari Syafrina TATI NURHAYATI Taufik Hilmi Tavi Supriana Tio Bella Audina Sitorus Yanti Sri Rezeki Yoga Pratama Yosita Hazrin Yuliana Salman Yunita Safitri Yusak Maryunianta Zainal Abidin Damanik Zakky Abdul Ghoniy Zulfa Harirah MS Zulfendri Zulfendri