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AYU WULANDARI
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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Analisis Keputusan Pembelian Konsumen dengan Kualitas Produk dan Kualitas Pelayanan pada Roti Domora Fresh Tanjung Morawa Ayu wulandari; Muhammad Hilman Fikri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3075

Abstract

This study aims to determine the effect of product quality and service quality at the Domora Fresh bakery, Tanjung Morawa. The sample of this research is consumers who buy at the research object as many as 91 consumers. By using the SPSS analysis tool while the analysis technique used is multiple regression analysis, t test, F test and the coefficient of determination. The suitability test using the t test was carried out to test the effect partially between the independent variables and the dependent variable with the assumption that other variables are considered constant. The results of the study show that the quality of products and services influences the purchasing decision of the object of research. It is also seen that the two dependent variables have a big role in increasing consumer purchasing decisions.
Co-Authors Agung Rizki Putra Akhmad Syaiful Anas Anak Agung Ketut Sudharmawan Anandita Eka Setiadi Anastasia Marza Anggita Febriana Wati Anggraini Dinnata Annisaa Sittatunnikmah Ari Wibawa Asrifa Asrifa Balqis Fahira Ninggrum Budiono Budiono Bustari Hasan Cahyo Yusuf Cahyo Yususf Della Widyaningrum Dhita Widya Putri Dian Nafisah Septiani Dita sintamaya Dwi Indria Anggraini Dzikrina Dian Cahyani Elmalia Fitri Endang Taufiqurahman Evi Yuliza, Evi Fajriza Ulyanisa Farid Dwi Murdianto Fatma Fiana Ferdiana Yunita Fifit Firmadani Firman Rahmadoni Fitri Fitri Fitri Maya Puspita Fransiscus Xaverius Samingin Hamsani Hamsani Haniatul Isnaeni Hartatik Hartatik Heni Sumarti I Dewa Ayu Inten Dwi Primayanti Indhana Sudiharto Indra Kanedi Irawan Suntoro Irianto Irianto Jauhari Jauhari Joni Tandi, Joni M. Afdal Samssudin M. Razif " M.Faisal Akbar Mappiratu Mappiratu Maryam Alvi Nur Fathina Melandari Eka Putri Miftakhur Rohmah Mimi Mulyani Molas Warsi Nugraheni Monica Refinanda Batu Bara Muhammad Hilman Fikri Muzaffar Muzaffar Neli Ria Rifanda Nodi Marefanda Nurhadi Nurhadi Nuri Dewi Muldayanti Nurita Maha putri febrianti Richos Syaekhoni Robinson Sitepu Saffana Maulidia Siti Aisyah Siti Kholishotul Ilmiah Siti Rahmadhani Sri Wahyuningsih Syafika Alaydrus Syaiful Bahri Theresia Pinaka Ratna Ning Hapsari Titi Indriyani Tjipto Leksono TM Zaini Tri Masruroh Tri Nur Alipah Tria aprilia Cicilia Tria Nurmar’atin Ulin Nihayah Uly Fikriyyah Umu Nur Latifah Wiwin Arifin Yeni Marlina Yunisca Nurmalisa Yunita Yunita Zaky Machmuddah Zamzani Zamzani