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All Journal Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Tanaman Industri dan Penyegar JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Binus Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Caraka Tani: Journal of Sustainable Agriculture Informatika Pertanian Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal JESI (Jurnal Ekonomi Syariah Indonesia) Jurnal Jamu Indonesia JURNAL HUKUM ISLAM Jurnal Manajemen Jurnal Agro Ekonomi Journal of Food System and Agribusiness (JoFSA) Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Pusat Inovasi Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Siti Jahroh
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen

 1 
How Important Is Green Marketing Mix For Consumer? Lesson From The Body Shop Siti Jahroh, Siti Sarah Chairunnisa, Idqan Fahmi,
Jurnal Manajemen Vol 23, No 2 (2019): June 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.804 KB) | DOI: 10.24912/jm.v23i2.504

Abstract

The increasing of consumer needs for cosmetics must be balanced with the care of environmental issues through marketing activities (green marketing). The green marketing concept can be applied in every element of marketing mix comprehensively. The Body Shop is one of the pioneer in cosmetic companies implementing the green marketing mix. The purpose of this study to analyze the effect of green marketing mix towards consumer satisfaction and loyalty. Selected respondents are the consumer who visit the store at least two times within the last six months and above 17 years old. The analysis method used is Structural Equation Modeling (SEM) by SMART PLS software. The result of this study indicate that green marketing mix’s effect towards loyalty through consumer satisfaction is higher than green marketing mix’s effect towards loyalty directly.
Factors That Influence Consumer Decision in Wedding Vendor Selection Siti Jahroh, Muhamad R. W. Semesta, Idqan Fahmi,
Jurnal Manajemen Vol 24, No 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.675

Abstract

The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
Factors That Influence Consumer Decision In Wedding Vendor Selection Muhamad Randy Wiguna Semesta; Idqan Fahmi; Siti Jahroh
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.675

Abstract

The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Amiruddin Achmad Fadillah Adhitya Rahmana Adi Haryono Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alfa Chasanah Alfa Chasanah Amzul Rifin Anita Primaswari Widhiani Anna Fariyanti Annetta Gunawan Annisa Falimantik Arief Daryanto Arief Daryanto Arif Dzulfikar Arif Dzulfikar Arif Imam Suroso Aruddy Asaduddin Abdullah ASEP DADAN SUGANDA, ASEP DADAN Asep Taryana Bella Ganjar Priscila Ganjar Budi Purwanto Burhanuddin Umar Achmad Chairani Putri Pratiwi Cindy Rianti Priadi Cindy Rianti Priadi Cita Nabila Thabrani Eka Nurjati Etriya Etriya Fadhila Akmaliyah Fadhila Hukmi Fadhilla Izzaty Syaukat Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fauji Yamin Fauji Yamin Febriantina Dewi Ferry Fardiansyah Marzuki Galih Arista Gultom, Lamretta Handewi P. Saliem Harianto Harianto Harmini, Harmini Hasna Larasati Herawati Herawati Idqan Fahmi Ika Setyawati Imam Teguh Saptono Intan Adhitya Rosmasari Irawan Wibisonya Iskandar, Yusuf Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juniar Atmakusuma Lestari, Yulia Setia Lilik Noor Yuliati Lorio Purnomo Lukman M. Baga Luriana Taslim Luthpiyah Juliandara M. Syamsul Maarif Maulani Barkah Shaliha Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Arsyad Muhammad Faizurrohman Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nurdiyah Nurdiyah Nurjati, Eka Ono Suparno Popong Nurhayati Pritjahjono Raden Dikky Indrawan Rafki Chandra Wibawa Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizka Astari Rahmatika Rizky Ariesty Fachrysa Halik Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Sabila Mumtaz Khandari Safitri, Laras Sirly Salix Fini Maris Sandi Permana Sari Narulita Setiadi Djohar Setiadi Djohar Setiadi Johar Suharno Suprabowo, Rizky Lutfi Syarah Nurul Amaliah Tasya Amanda Tobing Titis Wicaksono Trias Andati Trias Andati Trias Andati Ujang Sumarwan Ujang Sumarwan Winandi, Ratna Yahya Agung Kuntadi Yandra Arkeman Yandra Arkeman Yanti N. Muflikh Yayuk Sukarsih Yudi Yudistira Yudi Yudistira Yulia Setia Lestari