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All Journal International Journal of Artificial Intelligence Research Jurnal Penelitian Pendidikan IPA (JPPIPA) MEDIA BINA ILMIAH JRB-Jurnal Riset Bisnis Ekono Insentif Jurnal Soshum Insentif Journal on Education YUME : Journal of Management Journal of Humanities and Social Studies JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Administrasi dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ners TECHNO-SOCIO EKONOMIKA Community Development Journal: Jurnal Pengabdian Masyarakat jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Sang Buana INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) Jurnal Social Library Jurnal Administrasi Bisnis Media Bina Ilmiah Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Economics Studies and Banking Journal Jurnal Inspirasi Ilmu Manajemen JTPPm (Jurnal Teknologi Pendidikan dan Pembelajaran) : Edutech and Intructional Research Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat
Kosasih
Universitas Sangga Buana
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MENINGKATKAN PERAN MANAJEMEN PEMASARAN DAN KEUANGAN BADAN USAHA MILIK DESA BAROKAH JAYA DALAM MENUNJANG PEREKONOMIAN DESA (PENGABDIAN PADA MASYARAKAT DESA NAGRAK, BUAH DUA, SUMEDANG) Taufik Zulfikar; Kosasih Kosasih; Fitriana Fitriana; Haddan Dongoran; Enung Susilawati; Ine Aprianti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17460

Abstract

Badan Usaha Milik Desa (BUMDes) Barokah Jaya merupakan sebuah BUMDes yang baru mulai beroperasi berada di Desa Nagrak Kecamatan Buah Dua Kabupaten Sumedang dengan unit usaha antara lain konveksi, unit usaha perdagangan, unit usaha peternakan, unit usaha restribusi air. Pengeloalaan BUMDes tersebut dikelola oleh 6 (enam) orang pengurus yang terdiri dari Direktur, Bendahara, Sekretaris dan dibantu oleh empat orang kepala unit usaha. Dalam pengelolaannya BUMDes masih mengalami kesulitan terutama dalam managerial skill (ketrampilan manajerial). Kemampuan dalam mengelola BUMDes masih perlu ditingkatkan terutama pada bidang manajemen keuangan, akuntansi, manajemen pemasaran dan manajemen sumber daya manusia. Tujuan dari kegiatan Pengamdian Kepada Masyrakat (PKM) Universitas Sangga Buana Direktorat Pascasarjana Program Studi Magister Manajemen dan Magister Akuntansi adalah untuk meningkatkan kemampuan manajerial tersebut. Adapun metode yang digunakan dengan maksud tujuan tersebut adalah dengan workshop, pemaparan materi, pembimbingan, dan evaluasi. Hasil dari pengabdian kepada masyarakat dari tim Direktorat Pascasarjana Universitas Sangga Buana sudah dapat dirasakan namun memang belum seratus persen semua hasil workshop dan pemaparan materi dapat di implementasikan, namun saat ini pencatatan akuntansi sudah dilakukan walaupun sebatas pembuatan arus kas, sudah aktifnya media sosial untuk sarana pemasaran, sedang merintis usaha (business plan) pipanisasi air bersih.
Utilizing Internet of Things (IOT)-based Design for Consumer Loyalty: A Digital System Integration Zaenal Aripin; Vip Paramarta; Kosasih
Jurnal Penelitian Pendidikan IPA Vol 9 No 10 (2023): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i10.4490

Abstract

The purpose of this research is to describe the design of a digital system to create IOT-based customer loyalty. The application of IOT systems for the banking sector is inevitable as part of the widespread positive impact of communication and information technology. The method used in this research is to use literature review by reading a lot of previous research which is the basis for this research by reading a lot of research, the author will be able to better understand the ongoing research by reading a lot of books and journals of previous research, new problems will be found and can be used as future research. The result of this research is a proposed system that can be used as a reference for further research, and can be used as an applied system so that the existing system can be further developed and can be even better, the proposed system produces the latest system using IoT and is expected to produce a smart consumer loyalty system. 
Work-Life Balance, Efikasi Diri Terhadap Transfer Pengetahuan pada Karyawan Peserta Diklat Pra Pensiun di BUMN X dengan Menggunakan Pendekatan SEM-PLS Satriyo Dwi Atmoko; Vip Paramarta; Kosasih Kosasih
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.154

Abstract

Transfer Pengetahuan merupakan suatu upaya menjaga kelangsungan bisnis perusahaan. Karyawan memerlukan Work-life Balance dan Efikasi Diri yang menentukan proses Transfer Pengetahuan. Tujuan penelitian menganalisis pengaruh Work-life Balance dan Efikasi Diri terhadap Transfer Pengetahuan pada karyawan peserta diklat pra-pensiun. Data penelitian kuantitatif diambil dengan menggunakan kuesioner terhadap subjek penelitian sejumlah 63 orang dengan analisa data menggunakan SEM-PLS. Hasil penelitian menunjukkan Work-life Balance dan Efikasi Diri menentukan Transfer Pengetahuan dengan Nilai R square = 0,565. Artinya Work-life Balance dan Efikasi Diri mempengaruhi Transfer Pengetahuan sebesar 56,5%, sisanya 43,5% dipengaruhi variabel lain yang tidak diteliti. Efikasi Diri menentukan Work-life Balance dengan Nilai R square = 0,573. Artinya Efikasi Diri memberikan kontribusi mempengaruhi Work-life Balance sebesar 57,3%, sisanya sejumlah 42,7% dipengaruhi variabel lain yang tidak diteliti. Hasil penelitian membuktikan terdapat pengaruh positif dan signifikan Work-life Balance terhadap Transfer Pengetahuan dengan koefisien jalur 0,397, nilai t hitung 2,342 nilai t tabel (1,96). Efikasi Diri mempunyai pengaruh positif dan signifikan terhadap Transfer Pengetahuan dengan nilai koefisien jalur sebesar 0,405, nilai t hitung 2,188 nilai t tabel (1,96). Efikasi Diri mempunyai pengaruh positif dan signifikan terhadap Work-life Balance dengan nilai koefisien jalur sebesar 0,757, nilai t hitung 14,081 nilai t tabel (1,96).
REVOLUTIONIZING BUSINESS MANAGEMENT: STRATEGIC HR OPTIMIZATION FOR SUSTAINABLE PROFITABILITY IN INDONESIA'S TECHNOLOGICAL LANDSCAPE Kosasih Kosasih; Farida Yuliaty; Megandhi Gusti Wardhana; Vip Paramarta; Sobarna Kartamihardja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

Indonesia's technological landscape is in a state of constant evolution, offering both unprecedented opportunities and formidable challenges to businesses. Strategic Human Resource (HR) optimization has emerged as a critical imperative to thrive in this dynamic environment. This research delves into the pivotal role of HR management in achieving sustainable profitability within the Indonesian technological landscape. The study employs a mixed-method approach, combining quantitative data from surveys and interviews with HR professionals, business leaders, and employees and qualitative data from industry reports and case studies. The findings underscore the importance of strategic HR optimization, revealing four key aspects: the role of HR in technological transformation, addressing the skills gap, promoting diversity and inclusion, and prioritizing employee engagement and well-being. In-depth analysis demonstrates that HR departments are crucial in guiding organizations through digital transformation. Aligning HR strategies with technology adoption leads to higher success rates and reduced resistance to change. Furthermore, a significant skills gap in the workforce demands substantial investment in training and development programs. Embracing diversity and inclusion fosters innovation and competitiveness while prioritizing employee engagement and well-being increases productivity and profitability. This research provides practical insights for businesses operating in Indonesia's ever-changing technological landscape. By implementing the strategies and recommendations presented, organizations can revolutionize their business management, positioning themselves as leaders in this dynamic environment ensuring long-term success and profitability.
A THE INFLUENCE OF CUSTOMER EXPECTATIONS ON BANK SERVICE PERFORMANCE AND BANK CUSTOMER SATISFACTION AND ITS EFFECT ON CUSTOMER TRUST Zaenal Aripin; kosasih; vip Paramarta
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Beckground: The banking industry has experienced rapid development in recent years. Competition among banks has intensified, and to maintain a competitive advantage, it is important for banks to understand customer expectations, improve their service performance, and gain high customer satisfaction and customer trust. Aims: This study aims to analyze the influence of customer expectations on bank service performance, bank customer satisfaction, and how this influence impacts customer trust. The background of this study is based on the importance of improving customer satisfaction and customer trust in today's highly competitive banking industry. Research Method: The research method used in this study is a literature study. Various relevant literature sources, including scientific journals, books, and related research reports, were analyzed. This study analyzes and synthesizes the findings in the literature to identify the relationship between customer expectations, bank service performance, bank customer satisfaction, and customer trust. Results and Conclussion: The results show that customer expectations have a significant influence on bank service performance. When customer expectations are met, bank service performance tends to be better. In addition, bank service performance also has a significant influence on bank customer satisfaction. When bank service performance increases, bank customer satisfaction also increases. Furthermore, bank customer satisfaction also has a positive impact on customer trust in banks. Contribution: The contribution of this research is to provide a better understanding of the relationship between customer expectations, bank service performance, bank customer satisfaction, and customer trust. This research can serve as a reference for companies in the banking industry to improve their bank service performance, so as to meet customer expectations, increase customer satisfaction, and strengthen customer trust in the long run.
ANALYSIS OF MOTIVATION AND PERCEPTION OF BECOMING A BANK CUSTOMER BETWEEN PARENTS (MOTHERS AND FATHERS) AND THEIR TEENAGE CHILDREN Zaenal Aripin; Kosasih; Vip Paramarta
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Beckground: Perceptions and motivations to become a bank customer can be influenced by various factors, including age, experience and financial needs. Parents and teenagers have differences in life experiences, knowledge and financial priorities, which may affect how they perceive the importance of being a bank customer. This study will identify differences and similarities in motivations and perceptions between parents and adolescents in relation to becoming a bank customer. Aims: The aim of this study is to gain a better understanding of the factors that influence the motivations and perceptions of becoming a bank customer between parents (mothers and fathers) and their adolescent children. It also aims to explore the differences and similarities in their views towards becoming bank customers. Research Methods: This study used a qualitative approach with in-depth interviews as the data collection method. The research participants consisted of parents (mothers and fathers) and their teenage sons and daughters who are bank customers. Data obtained from the interviews were analyzed using an inductive approach to identify emerging themes and patterns related to their motivations and perceptions of becoming bank customers. Results and Conclusions: Data analysis revealed differences in the motivations and perceptions of becoming a bank customer between parents and their adolescent children. Parents tend to have more motivations related to financial security, long-term investment, and fulfilling family needs. Meanwhile, teenagers tend to have more motivations related to personal needs, money management skills, and financial independence. Colntributioln: This study colncludels that thel moltivatiolns and pelrcelptiolns olf belcolming a bank custolmelr diffelr beltweleln parelnts (molthelrs and fathelrs) and thelir telelnagel childreln. This diffelrelncel may bel duel tol diffelrelnt lifel elxpelrielncels, knolwleldgel, and financial priolritiels beltweleln thelsel twol grolups. This relselarch prolvidels uselful insights folr financial institutiolns in delsigning molrel elffelctivel markelting stratelgiels tol attract bolth grolups as bank custolmelrs.
THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING zaenal aripin; Kosasih; Vip Paramarta
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Beckground: The uncertainty of the internal environment is one of the main challenges faced by banks in achieving customer loyalty. The internal environment of banks often changes dynamically, including changes in internal policies, organizational structure, and service quality. The uncertainty of the internal environment can affect customers' perception of service quality and may impact their level of loyalty to the bank. Therefore, it is important to understand the effect of internal environmental uncertainty on customer loyalty in the banking sector. Aims: The purpose of this study is to identify and analyze the effect of internal environmental uncertainty on loyalty in the banking sector. This study aims to provide better insight into how changes in the internal environment within banks can affect customer loyalty. Research Method: This research utilizes a quantitative approach using survey as the data collection method. The research sample consisted of 60 randomly selected bank customers. Respondents were asked to rate the level of internal environmental uncertainty they experience in relation to the bank they use, as well as their level of loyalty to the bank. The data collected was then analyzed using appropriate statistical techniques to test the research hypotheses. Results and Conclusions: The results of this study indicate a significant influence between internal environmental uncertainty and customer loyalty in the banking sector. The higher the level of internal environmental uncertainty experienced by customers, the lower their level of loyalty to the bank. This suggests that changes in the bank's internal environment can affect customers' perceptions and possibly influence their decision to remain loyal to the bank. Contribution: This research makes an important contribution to the understanding of the factors that influence customer loyalty in the banking sector. By understanding the influence of internal environmental uncertainties, banks can take appropriate actions to manage changes and improve customer loyalty levels. The results of this study can also be used as a basis for developing more effective marketing strategies in the face of internal environmental uncertainty.
Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector. zaenal aripin; vip Paramarta; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Abstract - The tourism sector has a very important role in life in various sectors and also in various countries. In 2015 the tourism sector contributed 10% of Indonesia's total GDP with the highest nominal amount in ASEAN. However, since the covid-19 pandemic there has been a decrease in the number of tourist visitors in various tourism sites. The method used is with data collection techniques through literature studies, and also quantitative data processing from BPS data in 2022, based on the results obtained, the marketing strategy applied in this study is, by researchers in applying the toursime city branding strategy and also DOT, BASE and POSE in developing marketing strategies for the post-pandemic covid-19 tourism sector in Indonesia, then there are some insights and also an increase in the number of tourists visiting tourism in Indonesia.
Manage Insurance Customer Satisfaction with Premiums and Perceived Quality Assessments. M. Rizqi Padma Negara; Zaenal Aripin; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The competition among insurance companies is getting fiercer. The development of the industry today is very competitive; this can be seen from a large number of people in industries with enormous potential in the current era, with developments causing competition in similar industries. This study determines whether customer satisfaction can be achieved with affordable premium prices and good service quality. (Basic method of quantitate active approach, Respondents use questionnaire random sampling method to insurance customers, sampling through primary and secondary techniques, Data quality test instrument, Data processing procedure using SPSS (Statistical Package for Social Sciences) 26.0) To find out the quality of service, find out the affordable premium price and its effect on customer satisfaction of insurance services, find out the affordable premium price and its impact on insurance customer satisfaction. Their analysis results that Service Quality (X1) is positively related to Customer Satisfaction, increasing by 44.4%. In addition, Premium (X2) is also positively associated with Customer Satisfaction, rising by 19.9%. Overall, Service Quality (X1), Premium (X2), and Customer Satisfaction (Y) significantly affect each other. Customer satisfaction is influenced by two main factors, namely premium price and service quality. Affordable premium prices make people interested in using insurance policies, especially if the Premium than Premium is higher than the value of other insurance. In addition, service quality also plays a critical essential influencing customer satisfaction. Insurance marketers must be responsive in handling customer complaints and be friendly and polite. Good and Excellent office facilities also contribute to customer satisfaction. In addition, is insurance explained in the product clearly and easily understood by customers? By paying attention to these factors, insurance companies can increase customer satisfaction and gain a competitive advantage in the market.
THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING zaenal aripin; Kosasih; Vip Paramarta
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Beckground: The uncertainty of the internal environment is one of the main challenges faced by banks in achieving customer loyalty. The internal environment of banks often changes dynamically, including changes in internal policies, organizational structure, and service quality. The uncertainty of the internal environment can affect customers' perception of service quality and may impact their level of loyalty to the bank. Therefore, it is important to understand the effect of internal environmental uncertainty on customer loyalty in the banking sector. Aims: The purpose of this study is to identify and analyze the effect of internal environmental uncertainty on loyalty in the banking sector. This study aims to provide better insight into how changes in the internal environment within banks can affect customer loyalty. Research Method: This research utilizes a quantitative approach using survey as the data collection method. The research sample consisted of 60 randomly selected bank customers. Respondents were asked to rate the level of internal environmental uncertainty they experience in relation to the bank they use, as well as their level of loyalty to the bank. The data collected was then analyzed using appropriate statistical techniques to test the research hypotheses. Results and Conclusions: The results of this study indicate a significant influence between internal environmental uncertainty and customer loyalty in the banking sector. The higher the level of internal environmental uncertainty experienced by customers, the lower their level of loyalty to the bank. This suggests that changes in the bank's internal environment can affect customers' perceptions and possibly influence their decision to remain loyal to the bank. Contribution: This research makes an important contribution to the understanding of the factors that influence customer loyalty in the banking sector. By understanding the influence of internal environmental uncertainties, banks can take appropriate actions to manage changes and improve customer loyalty levels. The results of this study can also be used as a basis for developing more effective marketing strategies in the face of internal environmental uncertainty.
Co-Authors Ari Tri Purnamasari Asep Effendi Azhar Affandi Biller Panjaitan Chevie Wirawan Cut Ita Erliana Dahlan Abdullah Defi Irwansyah Dekrita Komarasakti Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Diana Damayanti Didin Saepudin Doni Romdhoni Witarsa Enung Susilawati Erika Nurmartiani Erlangga, Heri Etty Sofia Etty Sofia M.A Farida Yuliati Farida Yuliati Farida Yuliati Farida Yuliaty Firman Mighty Yudha Firman Perkasa Yudha FITRI REZEKI Fitriana Fitriana Giyatri Marsenta Grace Angela Philips Haddan Dongoran Hayun Setiawan Ida Ayu Triana Imas Siti Masitoh Ine Aprianti Iyad Abdallah Al- Shreifeen Kahpi, Heri Sapari Komara, Erwan Loso Judijanto Luluk Asmawati M. Rizqi Padma Negara Marhami Marhami Mariati Mariati Marissa Grace Haque Marissa Grace Haque Megandhi Gusti Wardhana Muhammad Iman Myra Cahyati Ni Desak Made Santi Diwyarthi Nur Widyana Fajrin Nurjaya Nurjaya Pandu Lesmana Pandu Lesmana R. Ricky Agusiady Raden Roro Vemmi Kesumadewi Rendi Maulana Resty Ismawanti Rukhiyat Sayidin Santi Rimadias Satriyo Dwi Atmoko Shandhi Abdulrahman Sobarna Kartamihardja Sri Rochani Mulyani Suhendar Suhendar Sumeidi Kadarisman Sumeidi Kadarisman Suwanto Suwanto Taufik Zulfikar Taufik Zulfikar Taufik Zulfikar Tri Utami Turmudhi, Anis Vip Paramarta Vip Paramarta Vip Paramarta Vip Paramarta Vivi Avionica Widjadjanti Oetojo Widjadjanti Oetojo Y Ony Djogo Y. Ony Djogo Y. Ony Djogo Yuan Badrianto Yuarini Wahyu Pertiwi Zaenal Aripin